Mazda CX-70 vs BMW IX1

What's the difference?

Mazda calls the new CX-70 its "flagship" five-seat SUV, which also makes it yet another flag-bearer for the brands relentless push up market as part of its 'Mazda Premium' strategy.

It might have a different badge, but it's really a five-seat version of the brand's biggest and most expensive offering, the seven-seat CX-90.

And, for reasons that will become clear in a moment, it's something of a bargain, at least in the context of Mazda's plush large SUV range.

How so, you ask? Read on.

The world is full of shock brand announcements.

Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.

We all know how the latter turned out and even the former eventually became a marketing masterstroke.

Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.

Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).

But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?

Let’s see.