What's the difference?
One question frequently discussed in the skunkworks of the CarsGuide office is: What exactly does Lexus stand for?
When the brand debuted its original export-market IS sedan in 1999 the messaging was more or less clear: Toyota’s premium sub-brand was here to be a Japanese BMW.
The brand even employed Nobuaki Katayama – chief engineer on the iconic Corolla AE86 program – to again take the reins of its small rear-wheel drive sedan program.
As the years went on though, Lexus changed. Fundamentally geared toward the US market, the second-generation (wild IS F aside) became a bit more sedate and softer around the edges, while the third generation strayed even further from the sedan’s performance-inspired roots, leaning into a plush interior, hybrid drive, and even CVT transmissions.
This brings us to today’s Lexus IS. Essentially a heavy facelift of the third generation (which arrived back in 2013), the brand has “reimagined” its core sedan with a tweaked design and updated technology for 2021.
Is it enough to keep it relevant against its ever-present European rivals and the newly arrived threat from Hyundai’s Genesis G70? I took a signature IS300h hybrid for a week to find out.
Luxury vehicles are better because of the quality, reliability and care that Lexus has brought since 1990, upending the status quo like no other brand before.
The ES, however, has been an outlier.
Inexplicably inferior to the far-cheaper Toyota Camry on which it’s long been based on, the bloated mid-sized “Executive Sedan” series created especially for America ignored “The Relentless Pursuit of Perfection” ethos that Lexus originals like the LS, IS, LFA and even the most-recent NX have striven for.
The eighth-generation ES redesign, however, is different, despite remaining Camry -ased, with an extended, beefed-up body and platform, multi-link rear suspension featuring adaptive dampers, an advanced new operating system that drags connectivity into this decade and an electric option.
Suddenly, the ES is poised to lure Polestar 2, Tesla Model 3 and Mercedes-Benz CLA buyers with a high-quality electric vehicle (EV) from Japan brimming with technology, refinements, space and features, at a price that cannot be ignored.
Has the ES finally understood the Lexus memo?
Smooth, cosy, quiet, the IS looks and feels better than ever, but without a doubt this hybrid version is a car best suited to cruising the dense metropolis of Chiba at midnight more than it is carving up a bunch of S-bends in the Australian countryside on the weekend.
While that might still limit its appeal for fans of German sports luxury sedans and place it further from the original ISβs ambitions, it does offer an intriguing efficiency and luxury focused alternative, without the compromises brought by rivals with more sporting intent. In a way then, the IS 300h perhaps inadvertently best embodies what Lexus is as a brand.
Since launching in Australia in 1992, the ES has always felt like what it clearly was: an overpriced and overblown Camry that never quite drove well enough to justify its premium positioning.
It felt sub-Lexus in most of the ways that mattered.
The ES350e, however, builds on the Camry basics with unique styling, packaging, steering, suspension and powertrain, while evolving the technology and luxury with the times.
A few ergonomic missteps aside, this is by far the best version ever, and an exceptional value proposition to boot.
In EV guise at least, four decades and eight generations in, the ES has finally come of age.