LDV Deliver 7 vs Gac Emzoom

What's the difference?

For a van that is going to be heavily loaded most of its life, the diesel Deliver 7 offers a strong value proposition with snazzy exterior design and passenger car-like interior tech. 

As a fleet-oriented vehicle, that ANCAP sticker of approval, non-slip flooring and ergonomic seats will please the health and safety officers, too.

It's a shame, then, that LDV couldn't match the reasonable refinement and ride quality offered by the electric eDeliver 7. Where that van feels competitive with rivals, the diesel Deliver 7’s budget bones add up to a bouncy, unrefined and bonging safety aid-filled driving experience.

The diesel Deliver 7 is a decent enough workhorse but it’s hard to recommend saving the money over its more refined competitor set. 

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The van segment has evolved to the point where a box on wheels is no longer enough to grab attention and we can thank the Hyundai Staria for that. 

The Deliver 7 conforms to new norms adopting the exact same fascia as its eDeliver 7 that certainly stands out, though the doily pattern may trigger trypophobics. Sharp LED lighting and classic van proportions finish things off. 

The Deliver 7 rides on 16-inch steel wheels with hubcaps and 215/65R16C GitiVan 600B tyres. An upgrade to alloy wheels is offered, too.

Inside there are pleasant materials in some places, such as the soft synthetic leather door tops perfect for resting your elbow. There is some upmarket chic to the cabin but it’s eye candy only, as the blue faux stitching panel is all hard, scratchy plastic. Still, that’s the hard-wearing vibe of most in this segment.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

When it comes to exterior size, the LDV Deliver 7 sits between the smaller Hyundai Staria load SWB and larger Toyota HiAce LWB. It is only available in low-roof guise but the Deliver 7’s generous width is its party trick, measuring 2118mm from flank to flank. 

The Deliver 7’s load area is 2547mm long (or 2913mm in the LWB), 1800mm wide (pinched to 1390mm between the arches) and 1428mm tall for a total of 6.3 cubic metres of load space. There are six heavy-duty tie-down loops to secure cargo. 

Adding to practicality are standard barn doors which are handy in low car parks and make loading pallets — the Deliver 7 will easily fit two Australian or Euro palettes inside — simple.

They can be opened to 90 degrees where they lock, or all the way to 180 degrees. There is no lock when fully extended, though, so they can blow closed on windy days. We’d also appreciate seeing a second sliding side door as an option. 

The Deliver 7’s star factor is payload, in fact it’s clear of all the listed rivals above by a reasonable margin. The Deliver 7’s 2105kg kerb weight and 3400kg GVM mean drivers can carry up to 1290kg of cargo in the back. It is also capable of towing a 2000kg braked, or 750kg unbraked, trailer load. 

Oddly, for its impressive carrying capacity, the Deliver 7 is not equipped with a bulkhead. It is also a strict two-seater without a centre bench for a third occupant. 

The trade off here is that the Deliver 7 has supportive car-like bucket seats with adjustable arm rests. The upholstery is cloth that feels hard wearing and the seats slide forwards and backwards, have height and tilt adjust along with manual lumbar to keep you fresh after a few hours behind the small diameter leather-appointed steering wheel.

Moving to a stalk-style shifter frees up the Deliver 7’s centre console for added incidental storage, with handy spots for tape measures, keys, invoices and four cupholders easily accessible.

Hidden storage is a little limited, with a small-ish glove box and ashtray the extent of the cubbies. 

And while the Deliver 7’s technology suite looks good on the surface, it is not particularly responsive and many heavy-use functions are restricted to the screen.

For example, the headlight controls are on the main menu and they do not automatically switch off when you turn the Deliver 7 off using its push-button start system unless they’re in auto mode and, instead of just turning a stalk to silence beeping, you have to reboot the car. 

The eating and ventilation controls are a mix of digital and physical though the row of switches is an awfully long way from the driver’s seat. The scroll wheels to adjust fan speed and temperature have very fine stops making it difficult to be accurate on the move. 

The touchscreen’s menus are otherwise straightforward enough, though it is a shame Apple CarPlay and Android Auto phone mirroring has to run through a cable attached to only one of the three USB-A and USB-C charge ports scattered about the interior.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

There is nothing special about the Deliver 7's carryover 2.0-litre turbo-diesel four-cylinder that produces peak power and torque of 123kW and 390Nm.

The Deliver 7's engine iscompliant with Euro 5 standards and emits 203 grams of CO2 per kilometre. It is equipped with a diesel particulate filter (DPF), though no AdBlue tank. 

It is noisy and vibey in this application but provides adequate motivation unladen and loaded, feeling especially punchy between 2200-3000rpm. 

The LDV Deliver 7 is front-wheel drive and uses a nine-speed ZF-sourced torque converter automatic that shifts smoothly. There are three drive modes: 'Eco', 'Normal' and 'Power'. 

Annoyingly, the Deliver 7’s transmission is calibrated to shift into the highest gear as soon as possible, sometimes leaving you without enough grunt to accelerate without kicking down.

It is also slow to downshift under braking, meaning you need to lean on the brakes harder when carrying a heavy load. There are tactile shift paddles behind the wheel to encourage a downshift if you need, though.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The combined (urban/extra-urban) ADR fuel cycle efficiency for the LDV Deliver 7 is a respectable 7.7L/100km. Our 200km loop including rural, urban and motorway driving saw it return 8.5L/100km at an average speed of 45km/h.

In urban and suburban driving, we saw 10L/100km aided by the engine start-stop system. 

There is a large 80-litre fuel tank that would see driving ranges in excess of 1000km in favourable conditions, with 800km still likely on urban delivery runs.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Deliver 7 is effectively the same configuration as its electric sibling, using struts with coil springs up front and a leaf-sprung beam axle at the back. Standard stuff for a heavy duty van. 

The front and rear disc brakes have a nice solid pedal feel with well calibrated ABS and the Deliver 7 is generally safe and fairly secure on the road-holding front. 

Unfortunately, the suspension set-up of LDV’s diesel van is significantly worse than the rather refined electric model. Unladen, the Deliver 7’s ride quality is atrocious, bordering on unacceptable. 

Over speed bumps, the rear end bucks and shimmies as the van’s dampers fail to control the heavy duty leaf springs. There were several instances when the Deliver 7 was so uncontrolled my backside lost contact with the seat cushion.

As Deliver 7s are likely to spend most of their life loaded up, we headed to BC Sands in Taren Point which happily put 600kg worth of builders sand in the back. The rear ride height dropped 20mm with the load onboard.

With the weight onboard the Deliver 7’s ride settled on rippled tarmac and the bouncing was less abrupt coming off speed humps.

However, the 3.3-turn lock-to-lock steering became light and ponderous and the ride still lacks finesse. A previous-gen Toyota HiAce rides better. 

Visibility is another Deliver 7 struggle. A solid-walled van will always be compromised but with the seat in a comfortable position for me, at 188cm, my head was in line with the B-pillar.

The big mirrors couldn’t be adjusted far enough out for my driving position, either, leaving plenty of blind-spot (lucky there’s a safety system for that!). The A-pillars are thick and pushed forward, impacting visibility at junctions and roundabouts.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The LDV Deliver 7 is backed by a competitive seven-year/200,000km warranty, however LDV does not publish fixed-price servicing.

After purchase, the Deliver 7 needs maintenance after six months or 5000km at a cost of $344, with subsequent intervals yearly or at 20,000km, whichever comes first. 

Australian importer Ateco was able to give us a guide for three years of servicing at $2644 though this will vary depending on labour rates, rate of consumable use and other factors depending on the dealer. 

Toyota caps HiAce servicing at $1740 for the same period and gives a clearer indication of pricing beyond the three-year mark, which may help you budget into the future.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.