What's the difference?
Kia expects its all-new Tasman to be a key player in Australia’s highly competitive ute segment. And to its credit, the Korean manufacturer has created its contender from scratch, rather than taking the easier platform-sharing route favoured by some rivals.
However, judging by feedback from numerous locals during our test, the jury is out on whether Aussies will warm 'en masse' to its bold styling and confronting appearance, which tends to distract from the capable vehicle beneath.
So, given our tradie focus, we recently spent a week in the lowest-priced entry point for Tasman dual-cab ute ownership, to see how it measures up as a tool-of-trade for tradies, farmers or fleets wanting a back-to-basics workhorse.
Farizon, the commercial vehicle division of Chinese automotive maker Geely, is a new competitor in Australia’s van market having recently launched its full-electric V7E.
Designed to attract buyers in the popular mid-size (2.5-3.5-tonne GVM) commercial van segment, Farizon claims its V7E has the payload capacity, cargo volume and pricing needed to compete with traditional diesel rivals.
We recently spent a working week aboard this new Chinese contender to see how it measures up as a potential tool of trade for tradies, couriers, SMEs, fleets and other commercial van buyers.
Ute buyers prepared to look beyond the Tasman’s polarising appearance will discover a competent all-rounder. It has its faults like any ute but boasts high standards of engineering, build quality, interior design and performance that make it a worthy new competitor in this space.
These are early days for Farizon in Australia and the V7E is indicative of that. Although it offers attractive sub-$54K drive-away pricing, peppy performance and substantial payload/cargo volume ratings, it lacks refinement in ride and handling, elements of cabin design and active safety calibration which detract from the driving experience. Whether this newcomer’s negatives outweigh its positives, though, only a potential buyer can decide.