What's the difference?
Kia expects its all-new Tasman to be a key player in Australia’s highly competitive ute segment. And to its credit, the Korean manufacturer has created its contender from scratch, rather than taking the easier platform-sharing route favoured by some rivals.
However, judging by feedback from numerous locals during our test, the jury is out on whether Aussies will warm 'en masse' to its bold styling and confronting appearance, which tends to distract from the capable vehicle beneath.
So, given our tradie focus, we recently spent a week in the lowest-priced entry point for Tasman dual-cab ute ownership, to see how it measures up as a tool-of-trade for tradies, farmers or fleets wanting a back-to-basics workhorse.
Developing a new motor vehicle from scratch costs billions which is why manufacturers are increasingly sharing vehicle platforms and technology to spread these ever-increasing costs across two (or more) strategically aligned automotive brands.
This ‘badge engineering’ strategy is becoming popular in the light-commercial vehicle (LCV) segment as evidenced by partnerships between Ford and Volkswagen with their Ranger/Amarok and Transit Custom/Transporter pairings, Isuzu and Mazda with their D-Max/BT-50 duo and Chinese contenders MG and LDV with their U9/Terron 9 tie-up.
Mitsubishi and Nissan have recently established a similar relationship, with Mitsubishi’s Triton donating its underpinnings for the latest Nissan Navara. We recently spent a week with Nissan’s new entry-level model grade to assess its credentials from a tradie’s perspective.
Ute buyers prepared to look beyond the Tasman’s polarising appearance will discover a competent all-rounder. It has its faults like any ute but boasts high standards of engineering, build quality, interior design and performance that make it a worthy new competitor in this space.
The D27 Nissan Navara represents badge engineering at its best or worst, depending on your point of view regarding platform sharing. However, when assessed purely on its merits as a standalone tool of trade, the entry-level SL is a competent and economical workhorse that’s worthy of at least cross-shopping with the major players.
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