What's the difference?
Kia expects its all-new Tasman to be a key player in Australia’s highly competitive ute segment. And to its credit, the Korean manufacturer has created its contender from scratch, rather than taking the easier platform-sharing route favoured by some rivals.
However, judging by feedback from numerous locals during our test, the jury is out on whether Aussies will warm 'en masse' to its bold styling and confronting appearance, which tends to distract from the capable vehicle beneath.
So, given our tradie focus, we recently spent a week in the lowest-priced entry point for Tasman dual-cab ute ownership, to see how it measures up as a tool-of-trade for tradies, farmers or fleets wanting a back-to-basics workhorse.
It was, of course, inevitable that electric cargo vans would fall in price. Even allowing for the front-loading of running costs inherent in an EV, the fact that many cargo vans are company-owned and, therefore, purchased largely on price, meant somebody would hit the market with a cheapie that did the job.
In Australia, the cut-price last-mile vans include the Kia PV5 EV and Farizon V7E, both with price-tags under $56,000. The Farizon was the title-holder at sub-$50K drive-away, but a newcomer called the Cavan C1 rewrites that script with a starting price of under $45,000, drive-away, for the cheapest version.
A sub-brand of Chinese behemoth Foton, the Cavan brand will be distributed and retailed in Australia by a separate company to Inchcape (the local Foton distributor) and at the moment, there’s but a single dealership (in Melbourne’s south-east suburbs). That will surely change, however, as deliveries ramp up and the word gets out. In fact, as we go to press, a second dealership, also in Melbourne, has been announced.
Ute buyers prepared to look beyond the Tasman’s polarising appearance will discover a competent all-rounder. It has its faults like any ute but boasts high standards of engineering, build quality, interior design and performance that make it a worthy new competitor in this space.
The deliberately simplistic styling, sometimes weird cabin ergonomics and slavish devotion to pulling dollars from the end result make us wonder if the Cavan C1 doesn’t represent some kind of a revival of the white-versus-blue-collar occupational class system.
Socio-economic aspects aside, this would be okay if the C1 did everything as well as its peers. But it doesn’t. It does, however, get enough things right and enough things covered off adequately to be a viable tool for a business in the last-mile delivery industry or some other version of the courier game.
But it won’t be as easy to use as some offerings, nor will it be as comfortable over an eight-hour shift. And the way the driver-assistance features are calibrated means the Cavan will very possibly start to wear thin by about morning-tea time. This may bother its operators somewhat. But some fleet managers and CFOs? Not a bit. Which is where the return to that us-and-them thing comes into it.
A metaphor for the planet right now? Perhaps.