Jeep Grand Cherokee L vs Gac Emzoom

What's the difference?

Jeep’s aim with this car is to lift the Grand Cherkee to a more premium level, and that’s about brand equity and badge credibility as much as it is the vehicle itself.

The seven-seat L has stepped up in price, but also in practicality, refinement and equipment, while maintaining serious off-road ability.

Does it have what it takes to tempt people away from, say, the German Big Three? That’s a tough ask, but this Jeep certainly has more of what it takes to make that a real possibility. 

For mine, the entry-level Night Eagle is the pick. Well equipped, heaps of safety and plenty of off-highway prowess.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

When it comes to practicality, thoughtful, family-friendly touches include large door apertures, with the doors themselves opening right out to 64 degrees, as well a second row seat able to move fore and aft to balance passenger and/or cargo space. 

Up front there are big bins in the doors with space for large bottles, a pair of decent size cupholders in the centre console, a two-tiered storage box between the seats that doubles as an armrest, and a covered wireless charging bay in front of the gearshift.

For connectivity and power there are two USB-A and two USB-C ports, as well as an ‘aux in’ socket, and a 12-volt outlet.

Jump into the second row, and sitting behind the driver’s seat set for my 183cm position, I enjoyed heaps of headroom and hectares of legroom, remembering it’s possible to slide the middle seat forward to give third row passenger more room, or increase load space.

Again, there are generous pockets in the doors with space for large bottles, map pockets on the front seatbacks, a fold-down centre armrest containing two cupholders, and rear seaters have their own ventilation control.

The dual USB-A and USB-C ports are repeated in the back, and there’s a 230-volt AC socket for three-pin plugs.

Access to the third row is helped by a roll and fold function in the second row, and once back there space is generous and the amenities are civilised.

I could sit bolt upright without any head clearance issues, and legroom is good. There are bottle holders on each side, adjustable ventilation in the C-pillars, small storage pockets, and yet more USB outlets. 

And how’s this for a parent’s dream? ‘Fam Cam’ (optional on the Limited and standard on the Summit Reserve) is an adjustable rear seat monitoring camera able to switch between all second and third row positions. No more craning around and taking your eyes off the road to check what’s going on back there.

Even with all seven seats upright, boot space is 487 litres. Fold the 50/50 split third row and that grows to 1328L, and with the second (40/20/40 split) and third rows down you’ve got 2395L, enough room to start a boutique furniture moving business.

The loading height is user friendly, there are multiple tie-down hooks and a 12V outlet, there’s no lip to get over the top of, and a power tailgate, standard on all grades and hands-free on the Summit Reserve, is always welcome.

The Grand Cherokee L is rated to tow a braked trailer up to 2.8 tonnes, although that’s reduced to 2.3 tonnes in the Summit Reserve, partly due to the standard air suspension. And off-roaders rejoice, the spare is a full-size (18-inch) steel rim. 

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

For now, the GAC Emzoom range is about as simple as it gets. There’s a single, well-specified Luxury grade on offer, priced from $25,590, before on-road costs.

That puts it right in the mix with key Chinese rivals like the GWM Haval Jolion Lux, which starts at $28,990 (MSRP) and the MG ZS Vibe Turbo at $24,990 (MSRP). It also significantly undercuts more established mainstream options such as the Kia Seltos Sport+, which opens at $37,550, before on-roads.

The Luxury arrives well equipped. You get an electric driver’s seat with ventilation, synthetic leather upholstery, a panoramic sunroof with tilt and slide function, and auto-flush door handles. There’s also a leather-wrapped steering wheel, a 360-degree camera system, parking assist and a blind-spot view monitor.

Technology leans towards the premium end, too. A 14.6-inch central display is paired with a 7.0-inch digital instrument cluster, along with ambient lighting, wireless Apple CarPlay and Android Auto and a wireless phone charger. There are two USB-A ports, a single USB-C port up front, a 12-volt socket and a six-speaker DTS sound system.

It’s the smaller details that round things out nicely. Auto LED headlights, rain-sensing wipers, dual-zone climate control, a temporary spare tyre and a powered tailgate are all included as standard.

All up, it’s a strong package for the price.

All versions of the Grand Cherokee L are powered by a 3.6-litre naturally-aspirated V6 petrol engine producing 210kW at 6400rpm, and 344Nm at 4000rpm, driving all four wheels through an eight-speed auto transmission and a transfer case - single speed on the first two models and two-speed on the Summit Reserve flagship.

The evergreen Pentastar V6 is a naturally-aspirated, all-alloy, quad-cam design featuring dual variable valve timing and sequential-injection.  

If you want more grunt? Yes, there’s a 5.7-litre Hemi V8 available in this new Grand Cherokee. But it’s in the States, not here. There’s no diesel option, either. But as mentioned earlier, a plug-in hybrid, the 4xe (four-by-e) is coming later in 2022. 

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Jeep’s official fuel economy figure for the Grand Cherokee L on the combined cycle is 10.6L/100km, the 3.6-litre V6 emitting 243g/100km of CO2 in the process.

Given the specific on and off-road combination of the launch drive we’ll wait until we can evaluate the car over a longer period to quote an ‘on test’ number.

Worth noting stop-start is standard, and in the name of weight saving, the car’s bonnet and tailgate are aluminium. Still weighs around 2.2 tonnes, though.

The tank holds 104 litres, which using the quoted consumption number, translates to a range of around 980km.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

In driving the new Grand Cherokee the first thing you recognise is the Pentastar V6’s characteristic induction sound. That’s not to say it’s overly loud, just familiar.

But in terms of what it delivers, nearly 90 percent of the engine's peak torque is available from 1800 to 6400 rpm, so you’ve got that mid-range pulling power which is as nice on the highway as it is around town, but also good for people that are into towing.

The eight-speed auto is nice and smooth, as well, and even though it’s a conventional torque-converter unit, manual shifts through the steering wheel paddles are quick.

Suspension is multi-link front and rear, with the top-spec Summit Reserve picking up air suspension and active damping. Major components are alloy to reduce unsprung weight but you can certainly feel the scale of this car. 

It’s 5.2 metres long and weighs roughly 2.2 tonnes, so you’re guiding this sizeable machine along the road. It’s not an involving drive, we’re not in sports car territory here. But it feels stable and predictable in cornering, and body control is well buttoned-down.

The electrically-assisted steering’s weight is nice from parking speeds right up to freeway velocity, but road feel through the wheel is relatively modest.

In terms of the seating position, you do feel as though you’re sitting up and on, rather than down and in the front seats. But when it comes to support, after hours behind the wheel, including off road, the front chairs remained comfortable.

This is a big vehicle, that will often have a boat, van, or something else substantial hitched to the back of it, and the brakes are suitably specified.

Big discs are ventilated all around, clamped by two piston calipers at the front and singles at the rear, and on the off-road section of the launch drive we were by necessity leaning on the brakes for long periods of time.

You could occasionally smell that they were working hard, but the pedal remained firm all day, without a hint of fade.

Speaking of off-highway performance, as part of its development program Jeep tested this new Grand Cherokee in remote parts of Australia, with more than 60,000 km under the wheels of various prototypes. Likely a big help in setting up the local spec. 

And that spec is, four-wheel drive in all models, as well as a single-speed transfer case in the Night Eagle and Limited, with the latter also featuring the ‘Selec-Terrain’ traction management system, controlling torque split (up to 100 per cent of drive to either axle), as well as the brake calibration, steering, suspension, throttle, transmission, transfer case, traction control, stability control, and ABS settings.

The Summit Reserve boasts a two-speed transfer case, with low-range reduction, as well as traction management and air suspension with electronic adaptive damping.

The air suspension incorporates five height settings - Normal, Off-road 1 (40mm lift), Off-road 2 (60mm lift), Park (46mm lower), and when in sport, Aero (21mm lower).

In typical Jeep fashion we attacked challenging fire and forestry trails on the launch drive and a couple of things emerged.

First, on street-focused tyres this car does incredibly well off-highway. And second, the ‘Quadra-Trac II’ 4x4 system with low-range capability in the Summit Reserve, combined with the crawl control function, makes a significant difference. You find yourself feeling that bit more composed and confident tackling very rough sections.

Also in the Summit Reserve, a low-set, forward facing camera allows you to see what’s actually happening at the front wheel via the central media screen, and in the Off-road 2 setting the car feels like it’s up on stilts and able to tackle anything in its way.

And for those that really want to get amongst it, the body clearance data is below.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

The GAC Emzoom hasn’t been tested by ANCAP yet and is unrated. It comes with six airbags, which is on the lower side for this class, and there are a few notable omissions.

Features like rear cross-traffic alert, side exit assist and emergency call functionality aren’t included. While there is a blind-spot view monitor that displays a live camera feed when you indicate, it doesn’t appear to have a traditional blind-spot warning system with indicator lights in the side mirrors.

The core safety suite is there. You get autonomous emergency braking, forward collision warning, lane- keeping aid and lane-departure warning, along with seatbelt reminders for all seats, a tyre pressure monitoring system and hill descent control. There are also two ISOFIX points and three top-tether anchor points for child seats.

Where it falls short is in execution. The steering assist function tied to the adaptive cruise control is overly intrusive, with noticeable inputs that make it difficult to use comfortably. Given the amount of highway driving I do each week, it’s not a system I found myself wanting to rely on.

Overall, the safety offering doesn’t feel as comprehensive or as well calibrated as it could be, which takes some shine off an otherwise well-equipped package.

Jeep covers the Grand Cherokee with a five-year/100,000km warranty, which is behind the five-year unlimited kays cover which is pretty much standard in the mainstream market now.

But you do receive 12 months complimentary roadside assistance, which is renewed for another year every time you service your vehicle at an authorised Jeep dealer.

Service is recommended every 12 months or 12,000km, and capped price servicing is available for $399 annually for the first five years. Not bad for a car of this scale and complexity.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.