What's the difference?
Yet another Chinese-branded EV has arrived on our shores and if the name Jaecoo doesn’t ring a bell, that’s understandable. It’s a relatively new offshoot of Chery, making its presence felt with a growing line-up aimed squarely at everyday buyers. Think mainstream, built around accessible pricing and a decent spread of features.
Offered in a single grade, the Jaecoo J5 EV is a small SUV entering an already crowded segment. It goes up against familiar names like the BYD Atto 2, Chery E5 and MG S5 EV, all offering broadly similar promises on paper. The real question, then, is whether the J5 EV manages to carve out an identity of its own, and whether its appeal stretches beyond the price tag.
When is an AMG not really an AMG, but still a fitting homage to the models that built the brand?
The new E 43 is the eighth '43 after the SLC 43, GLC 43, GLC 43 Coupe and four C 43s, all of which arrived last year, and plugs a mighty gap between the mainstream E-Class line-up and the upcoming full-house E 63 S, while forming an almost exact philosophical fit with the E 36 and E 55 that helped put AMG on the map in the 90s.
How? Unlike the angry dinosaur V8 growl, supercar-like performance and generally hardcore demeanour we love about the current top-level models, the E 43 is more of a rapid grand tourer than a four-door supercar. Which is kind of what the AMGs of old were, before they sprouted exhausts from both sides and became more menacing than Mercedes.
The E 43 still boasts a muscular 295kW/520Nm from its twin-turbo V6 and all-wheel drive, but cloaks it all in an air-suspended package that's barely distinguishable from the AMG styling pack available from the base E 200 up.
It's priced $20,000 higher than the E 400 but still around $90,000 less than the E 63 S that arrives in June, and does nothing to dissuade the notion that Mercedes makes a car for almost everyone. And we're glad they do, particularly when the latest addition boasts a 4.6s 0-100km/h claim that would trump most mid-engined supercars of the 90s.
It also promises to be a star-badged alternative to the new BMW 540i, Audi S6 and even the Lexus GS F.
The Jaecoo J5 EV makes a strong first impression and a quieter long-term one. The J5 looks the part, feels comfortable and covers all the basics well, making it an easy choice for buyers who want an affordable, practical EV without too many compromises.
It’s a solid effort overall, though even at this lower price point a few more rear-seat features would be welcome - especially given this is the only grade currently available. However, it hits the right notes when it comes to ownership and value which will be its strongest pull.
If you want a fast Benz but your other half prefers genuine comfort and doesn't like the sound of NASCAR, this is your solution. It's an opulent luxury saloon by default, but with proper performance and personality just the flick of a switch away.
We know the E 63 S will be sharper and 1.2s quicker to 100km/h, but it will also cost another E 200 more, and feel like a performance car ALL the time. The E 43 doesn't, which is just brilliant.
The Jaecoo J5 EV is a handsome-looking small SUV. Its suite of LED lighting, 18-inch alloy wheels and upright, robust silhouette give it plenty of presence, particularly for something positioned at the affordable end of the EV market. That said, originality isn’t really its strong suit. The design, especially from the rear, feels heavily inspired by a Range Rover. Imitation may be the highest form of flattery but Jaecoo could have pushed the design in a slightly more distinctive direction.
It looks good on the road, though, and inside, the J5 has a genuinely airy feel. Light-coloured synthetic upholstery and the expansive panoramic glass roof help the cabin feel open and welcoming, particularly from the front seats. The design is modern and tech-focused, with the large 13.2-inch display taking centre stage on the dashboard.
The overall layout is clean and undeniably premium in its presentation, though it doesn’t bring a great deal of personality with it. That’s becoming a familiar theme, especially in this part of the EV market, where minimalism and screens often take priority over character.
Unlike the bulging wheelarches and gaping gob of the new E 63, the E 43 uses discrete flourishes to distinguish it from the regular AMG-pack E-Class.
Most obvious are the more aggressive 20 x 8 and 20 x 9 'RTO' wheels, but if you look closely it also scores subtle black winglets on the outer edges of the front bumper openings, a single bar grille insert, boot lip spoiler and black split exhaust tips.
Hiding within those wheels are upgraded 360mm brakes at all corners, with four piston calipers up front and single at the rear.
On the inside, the E 43 steps up to perforated leather and 'Dynamica' pseudo suede seat trim but the fronts appear to be the same comfortable shape as the regular AMG pack seats. Aside from a smattering of AMG badges, that's about it. Like the outside, it looks a little bit sporty, but luxury is the focus.
The Jaecoo J5 EV's cabin is spacious with both rows offering ample head- and legroom. A flat floor also helps the middle rear seat feel more usable than usual, which is always appreciated. Up front, the seats are very comfortable, with their added adjustment, heating and ventilation making a noticeable difference on longer drives. The rear seats are well padded with decent back support, so passengers in the second row shouldn’t feel short-changed.
Access to both rows is good with wide door apertures and an easy step in/step out height. My main quibble here is the keyless entry set-up. Unless you enable proximity unlocking through the multimedia system the doors aren’t truly keyless. Even then, the system can be inconsistent. That means occasionally having to reach for the key fob, which is frustrating when your hands are full.
Storage is one of the J5’s stronger suits. Up front, it’s easy to keep things neat thanks to a large glove box and a deep, if slightly narrow, middle console. There’s also a clever open shelf beneath a centre console that houses cupholders and phone storage, including a wireless charging pad. A small hidden pocket behind the media display adds to the storage count, although I’ll admit I regularly forget it exists.
Rear passengers get a couple of map pockets, drink bottle holders and cupholders. Beyond that, amenities are limited. There’s a single directional air vent and a USB-A port, but not much else to keep older kids or adults entertained.
Technology is fairly straightforward, although almost everything is accessed through the touchscreen. The multimedia system is crisp and responsive, with wireless Apple CarPlay and Android Auto working well, however it misses out on built-in satellite navigation and any meaningful apps. That said, there is a karaoke app tucked away in the system, which will undoubtedly delight someone, somewhere.
Charging options up front include a USB-A and USB-C port, along with a 12-volt socket. There’s also a USB-A port near the rear-view mirror, which is handy if you’re planning to install an aftermarket dash cam.
Jaecoo pitches the J5 as pet-friendly, with upholstery designed to be easy to clean and resistant to wear. In practice, I’d say that claim comes with caveats. Jaecoo clearly hasn’t met my son or my German Shepherd, and it took a fair bit of elbow grease to properly clean the cabin. Staying on top of messes will be key if you want the interior to keep looking fresh.
The boot offers up to 480L of capacity, which is strong for the class, and the flat load floor makes it easy to slide items in and out. There are no power ports or sockets, which feels like an odd omission for an EV. You also get a repair kit instead of a spare tyre, despite there being enough space to accommodate one. A 35L frunk adds some extra storage flexibility, and the powered tailgate is a welcome inclusion.
Like all E-Class sedans, the E 43 has amble room for four large adults to travel comfortably. Everyday practicality is well considered with dual cup holders front and rear with bottleholders in each door, map pockets and ISOFIX child seat mounts in the outer rear positions. Boot capacity is a useful 540 litres.
Like all AMG performance models, the E 43 forgoes run-flats or a spare tyre in favour of an inflation kit.
We’re testing the only Jaecoo J5 EV variant available at the moment, ahead of petrol and hybrid versions due to arrive later this year. Right now, it’s being offered with a limited-time drive-away price of $36,990. Once that offer expires, it reverts to a $35,990 MSRP, which sees it tie with the BYD Atto 2 Premium as the most affordable EV in its segment.
Step up from there and you reach the J5’s sister model, the Chery E5 Ultimate, priced from $40,990 MSRP. The MG S5 EV Essence 62 sits close by, starting from $40,490 MSRP.
On paper, the J5 hits a few more notes than its key rivals and that’s worth acknowledging. There’s a solid list of premium-style features, including electrically adjustable front seats with heating and ventilation, a panoramic glass roof, powered tailgate and synthetic leather-style upholstery.
Technology is similarly generous. You get a large 13.2-inch touchscreen multimedia display paired with an 8.88-inch digital instrument cluster, along with wireless Apple CarPlay and Android Auto. A 360-degree camera system is standard, as are two USB-A ports, a single 12-volt socket up front and a wireless charging pad.
That said, there’s only one USB-C port in the entire cabin, and no charging ports or power sockets in the boot, which feels like an odd omission in an electric SUV. Accessing the vehicle-to-load function also requires an adapter via the external charging port, rather than a more user-friendly internal outlet.
Despite its sharp pricing, the J5 is offered in just one high-spec grade and that raises expectations. In that context, the rear seat feels a little underdone. It misses out on several amenities you’d reasonably expect in a flagship-style model. While that’s not unusual for an EV at this end of the market, it still feels like a missed opportunity to stand out.
At $159,900 the E 43 sits exactly $20,000 above the E 400. As you'd expect it comes fully loaded with comfort and convenience features, including a choice of black, brown or beige nappa leather, 'Air-Balance' cabin scent and air filtration system, tinted windows, panoramic sunroof, head-up display and a 13-speaker Burmester surround sound audio system.
Like all new E-Classes, the E 43 also comes with the brilliant Drive Pilot suite of active cruise control and lane guidance tech that permit semi-autonomous driving, including the ability to change lanes. More sculpted AMG front seats and a Dynamica pseudo suede-trimmed steering wheel are available as a $3076 option, but it's worth noting that the seat upgrade eliminates the PRE-SAFE impulse side function that moves passengers toward the centre of the car when a side collision is anticipated.
The Jaecoo J5 EV is powered by a single electric motor sending 155kW/288Nm to the front wheels. That’s enough to see it sprint from 0-100km/h in a claimed 7.7 seconds. Those figures stack up well relative to the J5's positioning in the segment.
This isn’t a performance-led EV and it doesn’t pretend to be. Instead, the J5 delivers its power in a way that feels competent and predictable rather than 'exciting'.
Rather than simply plonking the 3.0-litre twin-turbo V6 from the other '43s in the E-Class body and fettling the tune to edge it ahead performance-wise over the smaller models, the E 43 uses larger turbos to boost power by 25kW but retains the same 520Nm, which is also 50kW and 40Nm greater than the E 400.
Like all current E-Class variants, the engine is backed by Mercedes' very clever nine-speed torque converter auto and follows the E 400 and other '43s by sending power to all corners via the 4Matic all-wheel drivetrain.
The Jaecoo J5 EV uses a Type 2 CCS charging port and can accept up to 10.3kW on AC power via a three-phase connection, along with DC fast charging speeds of up to 130kW. On a suitable fast charger, Jaecoo claims a 30 to 80 per cent charge can be completed in as little as 28 minutes. That’s a solid result for this segment, with only the MG S5 EV offering higher DC charging capacity and quicker top-up times.
The J5 has a 58.9kWh lithium-iron phosphate battery and a 402km (WLTP) driving range. Both its sister model, the Chery E5, and the MG have slightly longer ranges. It's not surprising but it means it's an EV better suited to the city where you can keep it regularly topped up.
Official energy consumption is listed at 14.3kWh/100km. After a mix of longer drives and urban running, my average settled around 15.4kWh/100km, which is a respectable result overall and broadly in line with expectations.
Despite making more power and torque, the E 43 carries the same 8.4L/100km official combined figure as the E 400, but requires more expensive 98RON to achieve it. The E 43 also scores a 14-litre larger 80-litre fuel tank, which should stretch the range between fills by around 167km based on the official figure.
The Jaecoo J5 EV has plenty of power on hand, with good pick-up when you need it for hills or overtaking. It feels responsive enough for everyday driving, without ever feeling aggressive or overly eager.
Steering is light, and the suspension leans towards the softer side. Around town that works well, offering a comfortable ride. On faster roads or through corners, however, it can feel a little unsettled, and the J5 isn’t particularly convincing on the open road.
Visibility out the front and sides is strong and the driving position gives you a fairly commanding view of the road, which makes day-to-day city driving straightforward.
There are three levels of regenerative braking, but even on the lowest setting it can feel abrupt. Some passengers reported feeling queasy and maintaining a smooth, consistent speed can be tricky as the car has a tendency to lurch.
Parking is generally easy thanks to the J5’s compact footprint and a clear 360-degree camera system. That said, the aggressive regen braking can make low-speed manoeuvres, particularly reversing, more challenging than necessary, as it’s hard to get the car to creep smoothly.
Working our way out of Melbourne via its network of motorways, there's little aside from perforated leather and Dynamica faux suede seats to tell us we're aboard something a bit more special than most E-Classes.
Left in Comfort mode via the console-mounted drive select toggle, the engine delivers a creamy urge with max torque available from 2500rpm, the transmission is silken and the ambience is very E-Class.
On the country roads beyond Melbourne's urban limits, you can tell you're riding on 20-inch wheels with limited sidewalls, but it's all entirely liveable and still very Mercedes.
Flick it over to Sport mode and it's much the same, but confronted with the bitumen rollercoaster that is Chum Creek Rd (look it up, it's worth it), we felt it was time for Sport +. Race mode is reserved for the full-blown AMGs, but Sport + instantly transforms the E 43.
The steering gets heavier, the exhaust gets louder and the transmission drops at least one ratio, but the dampers also become much firmer which makes it feel at least a couple of hundred kilos lighter than the aluminium-abundant W213 E-Class already is.
The stability control also loosens its leash and surprisingly permits some play from the rear end when you're really pushing under throttle. It is all-wheel drive, but the torque bias favours the rear wheels by a factor of 69:31.
The auto manages to shift quickly and the abundance of ratios means it happens very often. You'd have to be pretty bored to bother with the paddle shifters, as everything responds beautifully to your right foot – including the brakes.
It's very easy to drive very fast and you soon forget you're driving a near-5m long sedan.
The V6's growl will never match a V8 symphony, but it helps to stamp the E 43's individual character. If it made no noise it would be disappointing, but it does well to push a classic V6 bark past its turbos.
The J5 hasn’t been assessed by ANCAP yet and is unrated but it has a good suite of safety equipment included. There are seven airbags, intelligent seat belt reminders, ISOFIX anchors, three top-tether anchor points, front/rear parking sensors and a 360-degree view camera system.
There’s also blind-spot monitoring, lane departure alert, lane keeping aid, forward and rear collision warning, side exit assist, a driver monitoring system, autonomous emergency braking and adaptive cruise control. The J5 EV misses out on emergency call capability.
Most of the driver assist systems aren’t intrusive, although the driver attention monitoring can ping more than it’s needed and the adaptive cruise control is best without the assisted steering on.
Like all versions of the W213 E-Class, the E 43 carries the maximum five star ANCAP and EuroNCAP safety ratings. A brilliantly integrated suite of active and passive safety features go well beyond its nine-airbag count, 360-degree parking cameras, rear cross-traffic alerts, and a pedestrian-protecting active bonnet.
Ownership is one of the J5’s stronger points. The number eight is associated with good fortune in Chinese culture and Jaecoo has clearly leaned into it here!
It's offered with an eight-year/unlimited km warranty, eight years battery cover and roadside assistance, plus eight years of capped-price servicing where workshop visits average a low $190 per visit (which is very good).
Servicing is required every 12 months or 20,000 kilometres and for now the service network is fairly small, with around 50 centres nationwide. They’re mostly found in major cities, which is something to keep in mind depending on where you live.
As with all Mercedes passenger cars, the E 43 is covered by a three-year, unlimited kilometre warranty. Service intervals are either 12 months or 25,000km and the first three services are capped at $668, $1356 and $1356 respectively.