What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
This is a review with a difference. For three days, I had a Lexus RX450h and thought it was pretty terrible to drive. Every time I turned the steering wheel, the tyres would squeal as though they weren't inflated with air but instead with tiny, fluffy kittens.
I was bitterly disappointed. How could a car get out the door of the Lexus engineering division with such an aversion to corners. I mean, I know it's not meant to be a corner-carving monster, but normal cornering should have been okay.
After those three days, I'd had enough. The low tyre pressure warning light came on and the penny dropped. I hadn't even thought to check the pressures. They were very, very low. Like only at two-thirds of recommended. So after visiting three separate establishments to find a working pump, I had a whole different car.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The RX is a little frustrating - it's going after Mercedes and BMW and Audi in a hotly-contested space and falls over in a couple of key areas. The media/sat nav system is hopelessly outdated and the drivetrain fails to deliver a significant performance or fuel benefit (although, given its 2.2 tonnes, perhaps it delivers a miracle).
It does come with a rock-solid, scandal-free reputation, a reputation for spectacular customer service, it has a lovely cabin and it's certainly an individual looker. For plenty of people, that's quite enough.