What's the difference?
Hyundai is reaching for new heights with the Ioniq 9. And I don't just mean that literally – though it's certainly true that this three-row electric SUV is an absolute giant of a vehicle. I mean because it's also the most expensive car, electric or otherwise, to ever wear the Hyundai badge.
With it, Hyundai steps into premium air – the Volvo EX90 starts at around the same money, as does the Audi Q6 e-tron, albeit with fewer seats.
And because Hyundai has only brought in one flagship variant, the Ioniq 9 is also miles above the cheapest Kia EV9. But will its customers rise with it?
Let's find out.
If you think it’s a Mercedes-Benz A-Class you want or maybe an Audi A3 Sportback or even a Volkswagen Golf, then stop and read this first before making a purchase.
The BMW 1 Series alternative isn’t just another prestige little car, because there are some fundamental differences between this 1 and those others, and they could cause you to totally rethink your decision.
If you’re already keen on getting a 1 Series then you need to read this, too, not only to help you find the right one, but also to alert you to what might be a couple of uncomfortable truths.
The Hyundai Ioniq 9 is a big, comfortable and powerful SUV that ticks lots of boxes. Sadly, though, the electric power that makes it such a treat to drive is probably the same thing that will keep it off plenty of shopping lists. For now, at least.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
I’m the first to say the 1 Series is kind of the ugly duckling of the BMW family, but those looks grow on you, especially when you consider that this is exactly what a BMW hatch should look like. That this is one of the only rear-wheel-drive hatches left on the planet makes it even more special – and of course engaging to pilot. The downside is the price and the lack of value from a features perspective, plus safety could be bolstered with more technology. Still, anybody who likes to drive will commend you on your choice of a BMW.
I'm going to sound like a bad football coach here, but the Ioniq 9 is a tale of two halves, at least when it comes to the exterior.
And I mean that literally. The front half is lovely, with a smooth, rounded nose, two stacks of LED lights that build the horizontal on top of the vertical and a clean, modern road presence.
The back half, however, isn't. It took me a while to put my finger on it, but it suddenly dawned on me that it gives off old-school station wagon vibes that, for me at least, don't gel with the rest of the design.
Inside, though, it is a complete picture, with my only complaint that the steering wheel feels a touch too big – though I like it's more minimalist design.
Elsewhere, the materials are lovely to look at and touch – even the dash panel insert that reminds me a bit of snakeskin pants – the seats are comfortable and the tech works well.
One word on the digital wing mirrors, though. They are one cost option I wouldn't be ticking the box for. I find them off-putting, not least because they seem to zoom-in so close to the car behind that you can almost see what part of the people behind's breakfast is residing between their teeth. It feels invasive.
Plus, all you're really doing is swapping a large mirror outside the car for a big screen inside it. Conventional mirrors for the win.
The 1 Series looks exactly how a BMW hatchback should. I know that sounds silly but what I mean is BMW could easily have designed something that was proportioned more like other hatches; that popular sort of bubble on wheels.
Instead, what you have is a hatch that retains BMW’s traditional attributes – there’s the long nose, the cabin set back, the high sides and the wheels placed almost at the very corners.
Seriously, look at the image of the orange 1 Series side on, now hold your out your hand and use it to cover just the windows – see, it looks just like a BMW 2 Series convertible. Does it look good? To me it does, right up until you get to the hatchback, and then it looks a bit awkward. But I do admire BMW’s designers for creating something unique looking.
That orange 120i ('Sunset Orange' is the official colour) is the most recent 1 Series I’ve tested. Those wheels aren’t standard, they’re 18-inch M ones and they are part of the optional 'M Sport Package', which also includes the body kit, complete with side skirts and the lower grille in gloss black.
The 1 Series is as affordable as BMWs get, but it’s still a real BMW. The cabin, for example, looks much like every BMW, only smaller.
There’s the large, slab-like dash with the display sitting atop, below are the air vents and below that is the radio and then the climate-control dials. It’s a stack that’s kept its familiar order and shape on nearly all BMWs for what seems like forever.
The centre console has a similar layout as the one in a 3 Series or 5 Series or any Series, with the shifter and rotating media controller. Even the doors have the same design as those cars higher up in the BMW family, with the big moulded pockets and large pull handles.
The cabin isn’t as ‘blingy’ as the new Mercedes-Benz A-Class, but it’s not as plain as the Audi A3.
That steering wheel is part of the M-Package too, but the leather upholstery is a separate option.
The signs that this isn’t a more expensive BMW are the manual handbrake, the compact instrument cluster with analogue dials, the small dash-top display and the fact that there’s a lot less real estate to be covered by trim pieces and material, which doesn’t have the same high-quality feel as those fancier models.
The cabin isn’t as ‘blingy’ as the new Mercedes-Benz A-Class, but it’s not as plain as the cockpit of an Audi A3 – it’s somewhere in between; refined and well designed.
At 4.3m end to end, the 1 Series is 16mm shorter that the A3 Sportback and 20mm narrower, at just over 1.7m across.
It’s a big unit, the Ioniq 9, measuring more than five metres long, just under two metres wide and around 1.8 metres high. Weight is a hefty 2.7 tonnes at its heaviest, too, while braked towing capacity is pegged at 2.5 tonnes.
So, big numbers and a big vehicle with big storage. With all three rows in place, you get 338 litres of boot space. But treat it like a five-seater and that increases to 908 litres. Drop both rows, and you’ll have a massive 2410 litres at your disposal.
The room in the middle row is ample for full-size adults, especially if you tick the box for the cushy six-seat layout, and the rear doors feel massive, so when opened you can step through to the third row with ease, too.
Once in there, you'll find an impressively luxe space. The room isn't ridiculous, but my 175cm got in easily enough, and then fit pretty easily, too. And the addition of USB charge ports, air vents, speakers and an automatic recline function for the third row will lift the mood for whoever you put back there.
The 1 Series’ boot has a cargo capacity of 360 litres, which is more than the boot space of the Audi A3 Sportback (340 litres) but less than the new Mercedes-Benz A-Class’s 370 litres of luggage room.
What does that mean in real-world terms? It’s not a lot of space, and you might struggle to get a pram in, so check that beforehand if you have small ones. That said, there was enough room for two carry-on sized bags, a computer bag and a scooter when my wife and I went on a weekend away with our four year old.
Space in the second row is also limited. Headroom isn’t too bad, but at 191cm tall I can’t sit behind my driving position without my knees digging into the seatback. I can just fit back there in the A3 and I have even more room for my knees in the A-Class.
Room up front is good with plenty of shoulder, head and elbow room for somebody my size.
Storage could be better: you’ll only find cup holders up front (two of them), the centre-console storage bin is small and so are the door pockets in the rear, but all is not lost because the door bottle holders in the front are massive, the glove box is a decent size and there are nets on the backs of the front seats.
It’s good to see directional air vents in the second row and a 12V power outlet, but there aren’t any USB ports back there – if you want to plug in a device there’s only one and it’s up front, along with another 12-volt outlet.
The rear doors appear large from the outside but the aperture to get in and out isn’t huge – again look at the images to see what I’m on about.
So, we know it's not cheap, the Ioniq 9. In fact, it’s Hyundai’s most expensive car ever, outshining even the bonkers and brilliant Ioniq 5 N.
How much are we talking? Well, you can only get one Ioniq 9 — the flagship Calligraphy trim — and it’s yours for $119,750, before on-road costs.
There are just a couple of options from there, with the six-seat version an extra two thousand bucks, which I know sounds weird, to pay more for less, but you are essentially swapping the three-seat middle row for two more luxurious captain’s chairs. The digital side mirrors, which I hate, will cost you $3000, and matt paint will set you back $1000, or $250 more than the premium paint ask. Tick everything, and your Ioniq 9 is more like $125,000.
As to how many Hyundai will sell, suffice it to say the brand doesn’t expect it to be a huge contributor to its totals, acknowledging the EV market is stagnant and that most EV buyers are upgrading an electric vehicle, rather than stepping out of an ICE vehicle, which makes the purchase pool pretty shallow. Still, Hyundai is on track to sell around 150 of the six-figure Ioniq 5 Ns this year, so there are clearly some EV buyers with deep pockets.
Anyway, you get just about everything Hyundai can throw at a vehicle, including full LED lighting, 21-inch alloys, a big panoramic sunroof and a hands-free powered boot.
Inside, there are real Nappa leather seats, tri-zone climate, heated and ventilated seats in the first and second rows, a heated steering wheel and what Hyundai calls 'premium relaxation' seats up front.
There’s a big multimedia screen with Apple CarPlay and Android Auto, a digital dash and a head-up display, a 14-speaker Bose stereo and a total six USB connections. But no vehicle-to-load, which means you forgo the household-style power outlet found in some EVs.
There are also a couple of first for Hyundai, including the ability to load your digital key into your phone’s wallet, meaning you can unlock and drive just using your device, and it’s the first time Hyundai has deployed active noise cancellation, too.
So, it’s a little BMW, does that mean the price is little? Nope. It’s like asking if a little Rolex is cheap. it might be cheap for a Rolex, but not for a watch in general, and it's the same for the 1 Series.
The 1 Series range starts at $39,990 for the petrol 118i, while its 118d diesel twin is $44,990. Both come with the standard Sport Line package, which adds 16-inch light alloy wheels and LED headlights, while in the cabin it brings cloth upholstery, sports seats and a leather sports steering wheel, high-gloss black trim and BMW scuff plates. Other standard features include a 6.5-inch display, with sat nav, reversing camera, six-speaker stereo, a digital radio and air-conditioning.
The 125i is only a tempting $3000 above the 120i at $49,990 and comes standard with the M Sport Package
For another $7000 you can get into the 120i grade, which lists for $46,990 and comes standard with the Urban Line package, which fits 17-inch alloy wheels in the double-spoke style, adds front and rear bumpers with matt finish air intakes, plus dual chrome tail pipes, while the cockpit gets leather upholstery, and gloss-black and pearl-effect trim.
Along with the Urban Line gear, the 120i has all of the 118i’s standard features and adds more of its own, including front and rear parking sensors, LED fog lights, dual-zone climate control, the interior lights package, plus smart phone connectivity with voice control.
The 125i is only a tempting $3000 above the 120i at $49,990 and it comes standard with the M Sport Package, which is what our most recent test car was fitted with (see the images of the orange 120i). The M Sport pack adds 18-inch light-alloy wheels and the tough body kit, the M Sport steering wheel and aluminium trim to the interior.
Apart from the M Sport package, also standard is an 8.8-inch screen with a DVD player and, somewhat disappointingly, cloth and Alcantara seats. Sure, they look nice, but how did the 120i get real leather and the 125i didn’t?
Still the 125i comes with more impressive performance hardware than the grades below, such as sports suspension, variable steering, M Sport brakes (inner vented rear discs) and blue calipers.
At the top of the 1 Series range is the M140i and while it’s getting into pricey territory at $59,990 (don’t forget that’s not including the on-road costs), you are getting what I’m predicting will be a sought after car in years to come. And possibly even a collector's item.
The M140i isn’t a fully fledged M car – it’s a diet version from the M Performance section of BMW, which gives cars a bit of a taste of the hardcore world of beasties like the M2 and M3, without costing as much or being quite as brutal to drive.
I’ll talk about the high-performance parts more in the sections on driving and engines, but briefly, you might like to know the M140 gets adaptive suspension and a six-cylinder turbo petrol engine – yes in a tiny hatch. Powerful.
The price is bang-on compared to rivals such as the new Mercedes-Benz A-Class and Audi A3
The M140i also has the standard features of the 125i and adds its own, such as the 18-inch alloy wheels, black chrome tail pipe, adaptive LED headlights, leather upholstery, keyless entry, power front seats and a Harmon/Kardon 12-speaker stereo.
So, is the 1 Series good value? The price is bang-on compared to rivals such as the new Mercedes-Benz A-Class and Audi A3 (click those to see my reviews of them, too), but the 1 Series gets less in standard features compared to the Benz (such as Apple CarPlay) and about the same level of equipment as the A3.
If you’re a fan of black and white, you might be relieved to know these are the only two colours you won’t have to pay for. The rest, including Sunset Orange (see the images), Seaside Blue, Melbourne Red, Glacial Silver and Mineral Grey cost $1190.
There's only the one configuration available here, with Australia's Ioniq 9 a dual-motor AWD producing a combined 314kW and 700Nm – the latter ensuring this heavy EV never feels dull or sluggish.
Overseas, our powertrain is called the Ioniq 9 Performance, and it produces the fastest zero to 100km/h time of just 5.2 seconds.
As you step up through the grades the engines become more powerful. The entry-grade 118i has a 1.5-litre three-cylinder turbo-petrol making 100kW of power and 220Nm of torque, while its diesel twin has a 2.0-litre turbo-four making 110kW and much more torque at 320Nm.
The 120i has a 2.0-litre turbo-petrol four-cylinder and an output of 135kW and 270Nm. Then above that is the 125i, which is getting into performance territory with its 2.0-litre turbo four petrol making 165kW and 310Nm.
But all hail the M140i and its beautiful 3.0-litre six-cylinder turbo-petrol, with 250kW and 500Nm that it wants to share with you.
All cars are rear-wheel drive and all have an eight – hang on, that’s important: all cars are rear-wheel drive. Do you know how many other hatchbacks are rear-wheel drive? Try next to none – not the A-Class, not the A3, not the Golf. Rear-wheel drive is favoured for performance cars because it offers better balance and better acceleration thanks to the weight shift to the rear of the car. BMW has long claimed that RWD is one of the keys to its "sheer driving pleasure".
Now let me finish the sentence... all have an eight-speed automatic, and it’s a beauty – a little slow, but smoother for driving than a dual clutch, and way more fun than a CVT.
But wait, because there’s a manual gearbox, too. It’s a no-cost option and you can get it on any variant apart from the 125i.
The Hyundai Ioniq 9 is essentially sitting atop a massive 110.3kWh battery, which produces a claimed WLTP driving range of 600km.
Be warned, though, the digital dash has a live read out of your minimum and maximum driving range, presumably judged on your driving inputs, and there is a vast gap between the two numbers. In short, if you want to maximise range, go easy on the accelerator.
Its 800V architecture unlocks 233kW DC fast charging, which the brand says will take you from 10 to 80 per cent charged in 24 minutes.
Plugging in at home, though, will be much slower than that – something like 10 hours using 10.5kW wallbox.
BMW says its most efficient petrol engine in the 1 Series range is the three-cylinder in the 118i, which uses just 5.2L/100km after a combination of urban and open roads.
The diesel unit in the 118d will use 4.2L/100km. Let that sink in for a moment – petrol engines are becoming so fuel efficient that they’re rivalling diesels, which have long been lauded for their frugality.
So don't just buy the diesel just because it’s more efficient, because you may never recoup the extra money you paid over the 118i.
Thirstier but still super-efficient is the 2.0-litre in the 120i. BMW’s claim is 5.9L/100km. During my week with the 120i I put 413km on the clock and used 15.57 litres doing so (measured at the pump), which comes to 7.7L/100km. The car’s computer said 7.8L/100km.
That’s great fuel economy, even if it is higher than the claimed figures. The 125i’s official fuel consumption is also 5.9L/100km.
It’s not surprising that the M140i, with its 3.0-litre six-cylinder turbo-petrol engine, is the least fuel efficient but its official figure of 7.1L/100km is still low.
It's a proper surprise packet, the Ioniq 9, because you approach it with a pretty good idea of how a big, heavy and equipment-soaked seven-seat SUV is going to behave on a twisting road. Short answer? Not well.
But somehow, through some kind a wizardry, the opposite is true. Rather than feel stupendously big and heavy, the Ioniq 9 shrinks around you, feeling far smaller, more dynamic and more capable than you'd expect.
I'd maybe forgo the tightest of tight switchbacks in favour of more sweeping, undulating bends, but honestly, you can squeeze plenty of fun out of the Ioniq 9 on the right road.
Happily, it's no one-trick pony, either. It's quiet in the cabin, even at freeway speeds, it's comfortable in the city and there's plenty of space and tech on board.
The key take-away here is I like the way Ioniq 9 drives, another big vehicle helped massively by electric motors. Sometimes in big ICE-powered SUVs you can feel just how much work is going into getting them up and moving, but that's not the case here.
Instead, because there are no transmissions or turbochargers to deal with, the Ioniq delivers a rich flow of power and torque every time you push the accelerator. No lag, no whining, it just goes.
But here's the really interesting bit. It almost doesn't matter how good I say this car is, or how well I think it drives, this car will remain a niche seller. And Hyundai's executives seem to know it. And all of that's a shame, because it's really very good on the road, this Ioniq 9.
If I could run into a showroom and take whichever 1 Series I wanted it’d be the M140i – and not just because it would give me the best chance of outrunning the police after they discovered the break-in, but because the thing is so much fun to drive.
It’s also the most expensive, of course, but it’s worth it for that screaming straight six and for its agility.
You’ll have fun, though, in every grade of the line-up – they’re all engaging to pilot with great driving positions, good pedal feel and that eight-speed auto is smooth in traffic yet will shift hard when you have your race face on.
You might find the 118i, with its three-cylinder, a little under powered, especially with five people and their bags on board. If you’re keen on this grade, then consider the diesel, which will give you more torque. Our 120i test car proved to have enough oomph for overtaking and moving quickly when needed.
The 125i is less tame, with its throatier exhaust note, firmer ride and better handling thanks to the M suspension.
If you plan on choosing the M Sport Package for, say, the 120i keep in mind that you’ll lose the comfortable ride these cars have on their standard tyres.
Our 120i had the pack and while the body kit looks tough, the 18-inch alloy wheels shod in low-profile rubber (225/40 R18 Bridgestone Potenza 5001s front and 245/35 R18 at the rear) meant the ride was overly jarring on bad roads.
Given that Sydney was my test bed for the 120i and its roads are shocking, the ride was less than comfy. The M-sport suspension will only make the ride less comfortable, but in return you’ll have a 120i with better handling.
Run-flat tyres are common on BMWs and you may have heard of a few issues surrounding noise and a harsher ride. While that can be true, it's the price you pay for having a tyre you won’t immediately have to change if you get a puncture. Only the 120i and the M140i don’t have run-flats as standard.
The Ioniq 9 is yet to be assessed by ANCAP, but the results will soon be published for its European test, and the result will be adopted here. Hyundai says it’s shooting for a maximum five stars.
Elsewhere, there are 10 airbags and just about every active safety system you can poke a stick at, all wrapped up in Hyundai’s 'SmartSense' suite of technologies, including the new-for-the-brand 'Highway Driving Assist 2', which acts as a lane-centre 'Smart Cruise Control' but that can also take evasive action should someone swerve into your lane.
The BMW 1 Series has the maximum five-star ANCAP rating, but this was awarded in 2011 and a lot has changed since then – particularly expected levels of safety.
BMW has updated the advanced technology to keep up with AEB (city) with pedestrian detection and lane-departure warning standard on all grades. It would be good to see more safety tech in the form of blind-spot warning, rear cross traffic alert and lane-keeping assistance.
For child seats you’ll find two ISOFIX mounts and three top tether points across the rear row.
A spare tyre is not something you will find – all apart from the 120i and the M140i have run flats, while those two have puncture-repair kits.
Five years with unlimited kilometres is still the underwhelming warranty norm at Hyundai. The battery is covered for eight years or 160,000km.
Happily, servicing is infrequent, with intervals pegged at two years or 30,000km. As a result, the first six years of servicing will cost a total $2005, or an average $334 per year.
The 1 Series is covered by BMW’s three-year/unlimited kilometre warranty. Servicing is condition-based – the car will let you know when it needs a check-up.
BMW offers two service packages, which cover the car for five years/80,000km: the Basic is $1340 and the Plus costs $3550.