Hyundai Genesis vs Jeep Grand Cherokee

What's the difference?

Anybody who doubts that Hyundai is gunning for the number one in the world has rocks in their head. Big heavy ones. Korean companies do not settle for anything less than number one. The second-generation Genesis (our first taste here in the Antipodes as the gen-one had its steering wheel on the wrong side) is proof.

What's different about Hyundai's unstoppable rise is the way they're going about it. They've always done their own thing in Korea, reinventing themselves time and again when they strayed off the beaten path.

The Genesis is a gamble for a Korean company in foreign markets whose default setting for luxury is marked, Britain or Germany. If Hyundai gets the Genesis wrong there will be howls of derision, or at best patronising pats on the back - "Nice try, you'll get there one day". But if they get it right...

Jeep Australia's first plug-in hybrid, the Grand Cherokee 4xe, has arrived at a time when the company’s sales figures need a decent shot in the arm.

Though it’s seemingly spearheading a large and extra-large SUV hybrid push into the Aussie market, with the likes of a Toyota LandCruiser 300 Series hybrid on its way, the marque’s debut PHEV is only available here in the range-topping Summit Reserve spec, and only as a five-seater.

So, does the 4xe have enough of a jump on any large SUV hybrid rivals – including a rumoured but postponed Ford Everest hybrid – and is it enough to give the brand a much-needed boost?

Read on.