What's the difference?
Brand Finance self-effacingly describes itself as "the world's leading independent branded business valuation and strategy consultancy". And adds that it regularly picks apart the current and future value of more than 3500 brands across multiple market sectors around the world.
These London-based boffins reckon Delta trumps American Airlines, Real Madrid has knocked off Manchester United, and Haval is a more powerful SUV brand than Land Rover or Jeep. So, no surprise Haval promotes the research on its Australian website.
Just to split hairs, Land Rover leaps to the top of the rankings when it comes to overall value, but in terms of an upward trajectory and potential for future growth, Brand Finance says Haval is the one.
The irony is you probably wouldn't know a Haval if it ran into you, which obviously isn't good in any sense, but a factor of the Chinese Great Wall subsidiary's relatively brief time, and so far, limited sales in the Australian market.
One of three models released in late 2015 to launch the Haval brand locally, the H2 is a small, five-seat SUV competing against a hot bed of more than 20 established players including the segment-leading Mitsubishi ASX, ever-popular Mazda CX-3, and recently arrived Hyundai Kona.
So, is Haval's potential reflected in its current product offering? We spent a week living with the sharply priced H2 City to find out.
It’s fair to say Mercedes-AMG GLS63 buyers really want it all; good looks, cutting-edge technology, seven-seat practicality, leading safety and V8 performance to name a few key desirables. And, lucky for them, the new model is finally here.
Yep, the latest GLS63 is yet another exercise in excess, leaving very little to be desired by its buyers. Indeed, it ticks almost every box when it comes to a utility vehicle that well and truly puts the sports in Sports Utility Vehicle.
But, of course, this raises questions over whether or not the GLS63 is trying to do too much. And given this model does a whole lot more than its predecessor, these questions need to be answered again. Read on.
How you define value will determine whether the Haval H2 City is the right small SUV for you. In terms of metal for money it delivers heaps of space, a reasonable standard features list and adequate safety. But it's let down by mediocre performance, sub-par dynamics and a surprising thirst for (premium) unleaded. Brand Finance may rank Haval high on the power index, but the product needs to climb a few rungs higher before that potential's realised.
The GLS63 is an intimidating beast from afar, but it rewards its occupants in almost every way. Yep, there really isn’t a box it doesn’t tick without serious compromise, such is its breadth of capability.
If there was ever a Swiss Army Knife of cars, the GLS63 is definitely a contender for the title, one that makes it very hard to wipe the smile off your face. Just make sure you can fit it in your garage first…