GWM ORA vs Mercedes-Benz EQB

What's the difference?

The GWM Ora is a solid electric car for the city with an extremely competitive price, balanced with some flaws that might frustrate some - Android phone owners especially. But the GT variant doesn’t offer enough to justify how much more expensive it is than the variants below.

It has a slightly lower range, no more performance (not that it needs more power), a features list almost identical to the Ultra and arguably loses its appealing cutesy looks. 

While the rest of the Ora line-up has its strengths and a cute but daring design, the GT effectively offers only its bark-over-bite styling changes.

If the Ora is on your shopping list, it’s certainly worth checking out the $43,990 Ultra, or even the $40,990 Extended Range if its list of features suits you. But if you for some reason enjoy the GT’s styling, that extra spend might be worth it.

I really liked the combustion version of this car, the GLB, for its funky style and flexibility and I was pleased to find how easily Mercedes has made the conversion to a fully-electric layout for the EQB.

Despite a tall price, the EQB 350 is a compelling option for those seeking something a bit more luxurious than the Tesla Model Y, something a bit larger than the Volvo XC40 Recharge, and something a bit smaller than the Audi e-tron or the EQC.

The main trade-off for this 350 variant is the loss of the seven-seat layout in favour of more performance. Instead it offers a huge boot, has a sufficient range for city-based buyers, and offers surprising levels of fun, too. 

Just make sure you’ve considered its rivals which may potentially offer more range or features for the same money.

Yep, as a step-up from the Ora Ultra, the GT’s main selling point is its styling. For a car with a 400km driving range, it’s so non-threatening it looks like it would get beaten up and have its lunch money stolen by dual-cabs if it left the city - but cute works, just ask Mini or Fiat.

Its headlights have a splash of Porsche 911 in them. There are some angles that even look a little like someone had an Abarth explained to them then tried to draw it. More than one friend has told me it reminds them of a VW Beetle.

None of that bothers me in particular, but the GT-specific additions to the Ora make it feel like a deeply unserious car.

The fake carbon trim is tacky on a car that has no performance improvement over its base variant sibling, the red strip under the number plate looks like a tongue poking out under an overbite, the wheels look like Tony Stark designed them, and the rear ‘wing’ and diffuser just don’t feel at home.

One thing that didn’t bother me as much as I thought it would was the lack of ‘traditional’ tail-lights, instead a light bar under the rear window takes that role.

The rest of the Ora range is cute, fun, and looks at home in the city where the Ora is at its best. The GT’s features are mostly the same as the Ultra, so the extra $3000 for the GT exterior doesn’t really feel like value.

Inside, however, the design is less in-yer-face. A tidy set-up features a Mini-style row of switches (for some of the climate control) under a bar that spans the dash with the vents integrated.

The steering wheel is big, arguably too big, behind it is the 10.25-inch driver display attached to the central multimedia display. Everything’s very tidy and minimalistic inside, even the gear selector is a round dial.

It looks like a reasonably fashionable interior, but when it comes to the functionality, it starts to fall apart.

The EQB has a very predictable design in that it doesn't stray from the combustion car’s formula. At all.

The only evidence from the outside this is the electric version is the blanked out grille, and closer observers might notice the rear light bar which cuts across the boot lid is different from the split tail-light design which appears on the combustion car.

Still, to my eyes, the GLB is a cool design with its upright boxy look bucking the curvaceous trend of most EVs, and, indeed, the rest of the Mercedes line-up. 

Its rebellious streak makes it one of the most appealing SUVs in Mercedes’ current range, and it comes with a bit of toughness which is missing from the EQA. 

If nothing else, it’s a completely different look from Tesla’s amorphous Model Y, and this may be enough to appeal to some.

Inside is identical to other Mercedes models which sit on the MFA2 small car platform, immediately setting itself apart with the big high-resolution screens, glitzy ambient lighting, as well as an abundance of chrome and gloss black.

It’s designed to impress from the first time you hop in, and there’s no doubt it does, but it may be a bit over-the-top for some, particularly fans of the more conservative Mercedes designs of eras past.

The chrome in particular becomes a bit of a problem, as it has an annoying habit of catching the reflection of the sun and sending it directly into the driver’s eyes.

It all feels as plush as a circa-$100,000 luxury car should though, with the ‘Artico’ seat trim being one of the better synthetic options on the market, and soft-touch surfaces throughout the cabin selling the Mercedes promise. 

The GLB toughness is even reflected in the chiselled out finishes in the door, dash, and centre console, helping to set it apart from the tamer EQA.

The software is also fast, high resolution, and well presented, which bodes well given the amount of screen real-estate, and the amount of customization is impressive, too.

Again, there are many who will prefer its look and feel to the Apple-store chic of the Tesla Model Y, or the pared back Scandinavian approach of the XC40 Recharge, but also those who won’t. Like many new Mercedes products, it continues to polarise buyers.

I can see the appeal of the Ora, but there are some glaring issues that I suspect many will find frustrating over time during ownership.

I’ll start with the big one - Android Auto. Or the lack thereof. Apple CarPlay is available however, even wirelessly.

Being a car journalist in 2024 involves a lot of playing around with in-car tech, and it’s been an awfully long time since I wasn’t able to mirror my phone to a car’s central screen where those with an Apple iPhone could. About 70 per cent of the world uses a phone running Android, by the way. Mostly Samsungs, like mine, but pretty much anything else that isn’t an iPhone too.

It wouldn’t be as major an issue if there was a navigation function in the car’s native multimedia system, but there isn’t. Having only a Bluetooth connection and no map felt a little like taking a step back in time, with an old iPad tacked onto the dash. No Fruit Ninja though.

Smaller things come down to basic ergonomics. The touchscreen itself and the system on it are simple and easy enough to use, if a little unresponsive. The driver display is fairly simple and doesn’t fall too far into the trap of sub-menus on sub-menus.

Physically, the cabin is almost there - the seat and steering wheel adjustment, however, made it a little tricky for me to find a comfortable driving position. 

I’m pretty much dead-on the average height of an Australian man, and the lack of tilt for the base of the seat meant no under-thigh support if I was to be the right distance to have a proper hold on the steering wheel - not telescopically adjustable, by the way.

Another interesting ergonomic fail is the placement of the drive mode select button (one of the GT’s few unique features) being to the right side of the steering column, near where you’d expect rarely-used controls like the headlight height adjust to be - or in this case a couple of centimetres from the button that kills the power to the battery if pressed while not in motion.

This caused severe embarrassment at a set of lights while searching for the drive mode switch, with no obvious way to start the car again, short of opening and closing the driver door.

Oh, and switching through the drive modes elicits a unique videogame-style chime or jingle for each mode. Gimmicky at first, potentially rather irritating after some time.

A positive of the interior layout, however, is the space in the rear seats is fairly generous for a small car - at almost six-feet tall behind my own seating position, I wasn’t lacking space to move and the seat itself is comfortable enough for a decent trip.

Behind that, a relatively limited 228-litre boot is probably less useful for a decent trip, though its 858L of space with the rear seats folded down is more handy in a pinch.

This should be the GLB’s calling card. It’s a car with an ideal footprint, not as wide or as long as most mid-size SUVs, whilst also offering a larger cabin and boot.

The big drawback for this variant in particular is the lack of a seven-seat option, as the all-wheel drive requires the under-floor space which is required to give rear occupants legroom. 

It’s a shame, too, because I found the two rear seats in this car’s GLB combustion equivalent to be surprisingly accommodating for even adults.

As a result of these missing seats, though, the full volume can be exploited in the boot, which comes in at a whopping 495 litres.

It’s rivalled by the Model Y, which also has a cavernous boot, although it has a much larger storage area than the Volvo XC40. 

As an added bonus, there is a decent under-floor storage area which has enough space for all your charging cables, although there is no so-called ‘frunk’ with what is normally the engine bay taken up by cooling and auxiliary hardware. 

At first glance there’s so much going on under there, you’d be forgiven for thinking the EQB has an actual engine!

The cabin is also enormous as well as configurable. The EQB has massive rear doors (as it’s designed to be a seven-seater) to make it easy to get in and out of, and once you’re settled in, the amount of space for me (at 182cm) behind my own driving position is very impressive, with ample leg, arm, and headroom.

Rear passengers score the same nice synthetic leather seat and door trim as the front passengers, a bottle holder in each door, as well as two in a flip-out caddy on the drop-down armrest, two nets on the backs of the front seats, dual adjustable air vents, and power outlets on the back of the console. There is also a separate section of the split sunroof to benefit those in the back seat.

Up front the cabin is equally flexible, although it immediately seems odd that the front seats are manually adjustable. Almost unforgivable in a $100,000 car. 

At least the trim is comfortable, and again, the space is configurable for people of all shapes and sizes. 

Storage options include large bins in each door, a split-opening armrest console with USB-C outlets inside, a slide-open area underneath the climate unit, which houses a wireless phone charger and additional power outlets, as well as the usual glove box arrangement. 

Soft trims continue into the doors, although one small annoyance is the excess of chrome trim which has the unfortunate habit of reflecting harsh Australian sun into your eyes if it hits at the wrong angle.

The software is nice and quick, but can be cumbersome and over-complicated to operate at times, particularly when using the centre touchpad, or adjusting the dash with the small touch elements on the wheel. 

It is also notable the Apple CarPlay as-tested only took up a centre portion of the screen, and is not set-up for widescreen mode to take full advantage of the hardware.

Minor complaints aside, though, the EQB follows its combustion GLB twin in having by far one of the most flexible and configurable cabins in its class.

The EQB range kicks off from $87,800, before on-road costs, for the base 250, but the car we’re looking at for this review is the top-spec 350 4Matic, which wears a price-tag of $106,700.

There’s no doubt it’s a hefty price, even for an EV, and especially for a sort-of ‘small’ SUV. There’s more to consider, too. As I mentioned in the intro, the all-wheel drive system precludes the seven-seat layout in this top-spec car, and it has less range than the front-wheel drive model, too, dropping from 371km to 360km.

On the upswing, the dual-motor powertrain is far preferable to the so-so front-wheel drive option, and the 350 also gains an AMG-spiced bodykit and flat-bottomed steering wheel, as well as a panoramic sunroof.

Outside of the extra flair, the EQB 350 is almost as well equipped as you could hope, with the flashy dual-10.25-inch 'MBUX' screen set-up, Nappa leather steering wheel and interior appointments with Mercedes’ signature 'Artico' synthetic seat trim, LED headlights, ambient interior lighting with fully customisable RGB controls, dual-zone climate, a wireless phone charger, 20-inch alloy wheels, as well as keyless entry and push-start ignition.

Given the EQB’s dimensions it would seem its most direct rival is the Tesla Model Y, although it may not be a favourable comparison. 

At over $100,000 the EQB 350 is still more expensive than the top-spec Model Y Performance, which is even more powerful than our Merc here.

Other more indirect rivals include the Volvo XC40 Recharge (from $74,490 in twin-motor form), or less performance-oriented Lexus UX300e ($80,691 for the top-spec Sports Luxury), although neither are as large as the EQB, and the Lexus has about half the performance.

All four variants of the Ora have the same outputs from its front-mounted electric motor - 126kW and 250Nm. Yes, even the GT.

What the GT does have over at least the base model is a larger battery shared with the Long Range and Ultra variants, but despite having the same weights and outputs, the GT is, on paper, claimed to be a tenth of a second slower to 100km/h than the rest of the range: 8.5 seconds versus 8.4sec for the cheaper models.

While the EQB 350 loses its valuable third-row seats, it gains a much more impressive drivetrain than the lesser EQB 250 variant. 

While that car has a so-so front-motor set-up producing 140kW/385Nm, the top-spec 350 sports a much more capable 215kW/520Nm dual-motor system.

This allows a 0-100km/h sprint time of 6.2 seconds, and while it’s not as fast as the entry-level Tesla Model 3, it’s still impressive for a 2153kg SUV.

The all-wheel drive capability also adds a level of confidence which can’t be matched by a front-drive, more on this in the driving section of this review.

That aforementioned larger battery is a 63kWh lithium-iron phosphate (LFP) battery, over the 48kWh unit in the Standard Range base variant.

According to GWM’s brochure, the GT’s electric driving range under WLTP is 400km, 20km less than the Long Range and Ultra (and like the acceleration time, for no obvious reason).

With a 400km claimed range and 63kWh battery, the Ora GT should return a power consumption figure of around 15.75kWh/100km, though on test we saw 16.4kWh.

GWM claims charging with 11kWh AC power will take 6.5 hours to jump from 10 to 80 per cent charge, while 80kW DC charging takes 50 minutes to do the same.

Regardless of which version of the EQB is chosen, the SUV has a 66.5kWh lithium-ion battery pack, and in the case of our all-wheel drive 350, this grants it a 360km WLTP-rated driving range between charges.

My car was reporting around 350km of range at or near a full charge, while my week of testing produced a dash-reported consumption figure of just 18.2kWh/100km.

This is surprising for two reasons. Firstly, I subjected the EQB 350 to a significant amount of freeway testing during my time with it, which usually produces worse consumption numbers for EVs, but it actually bested its official 21.0kWh/100km official figure by a decent margin.

Secondly, I’m puzzled to find this car outperformed the smaller and lighter EQA 250 I had on test in 2021 in terms of overall consumption, and by a significant margin. Very odd.

When it comes to charging up, the EQB can be charged at a rate of 100kW on a fast DC charger, for a 10-80 per cent charge time in a claimed 30 minutes. 

On the slower but cheaper-to-install AC standard, the EQB has an 11kW inverter, allowing a convenient ‘slow’ charge time of 4.1 hours. Expect between 25 and 30 hours on a standard wall socket.

As is the case with the GT’s outputs and features, there’s nothing to suggest the GT would be fundamentally better to drive than any other variant. Unless all those kids at school were right about red bits making cars go faster.

The Ora’s front-drive layout paired with relatively immediate electric torque delivery, however, means you probably wouldn’t want it to be much more powerful with this particular mechanical setup.

The Ora, as a city car, does its job reasonably well in standard drive modes, though its sport mode is possibly a little too eager for day-to-day affairs - and the way it quite conservatively understeers on corners suggests there’s not much ‘sport’ driving to be done in this cute EV.

The steering itself feels fairly numb (again, fine day-to-day) and becomes heavier or lighter in different drive modes, but with no real advantage - the wheel itself is also a little on the large side.

Its suspension tune is comfortable enough for the low-speed streets on which this car is likely to find itself most often, where most city cars aren’t exactly riding on clouds, though can more obviously start to feel a little underdone on rougher roads at high speed.

It’s not a light car, after all, a hatchback that weighs 1580kg and has a short wheelbase isn’t going to be a dynamic masterpiece, though it does at least feel stable enough through corners thanks to its low centre of gravity.

It’s not going to encourage any heroic driving, but it’s also more likely to deter rather than outright punish any silly behaviour behind the wheel.

This is where the 350 version of the EQB shines. This car is a beast to drive with plenty of power available at your right foot, and incredible amounts of traction to match from its torque-vectored all-wheel drive system. 

This lets it be rapid, but not scary, and despite its square and upright body, might surprise you when it comes to carving a few corners.

Like many EVs, the EQB’s weight feels low and centred, but it appears the suspension has been adjusted to remove any bouncy quality, which might come with the additional weight added over the combustion variants, with nearly 500kg of lithium batteries under the floor.

In fact, the ride is also one of the things which impressed me most about the EQB. It even has huge 20-inch AMG wheels, yet it dealt with bumps of all shapes and sizes in an impressive manner, keeping the body under control, and communicating remarkably little in terms of vibration or unpleasantness into the cabin.

The steering offes a nice balance of feel and electrical assistance, a trait which combines with the EQB’s convenient size to make for an easy SUV to park and manoeuvre.

When it comes to the EQB’s traits as an electric car, there are several modes available to alter the experience. 

Using the paddle shifters, there are several regenerative braking settings to choose from. While none of them are a ‘single pedal’ mode, the D- mode is pretty strong, and clearly contributed to the EQB’s surprisingly good energy consumption in my time with the car.

Activating D+ mode, which can be combined with a sporty driving setting, tones down the regenerative setting almost completely and feels as though it unleashes more potential from the potent electric motors. 

While the sportier settings made the 2WD EQA I tested last year feel a little twitchy and prone to wheelspin, the all-wheel drive system keeps this well under control in the larger EQB for impressive acceleration characteristics.

The breadth of this SUV’s ability is perhaps its most impressive attribute. It can feel comfortable and tame around town, with alarming speed and tenacity when attacking the open road should you so desire. 

Sure, it’s not as whiplash-inducing as some of its rivals, particularly the Volvo XC40 Recharge or Tesla Model Y, but for a luxury SUV like this it’s more than what you could ask for. 

The EQB scores a thorough suite of active safety equipment including freeway-speed auto emergency braking (7.0-200km/h), lane keep assist with lane departure warning, blind-spot monitoring with rear cross-traffic alert, as well as one of the best adaptive cruise systems on the market.

In the event of an impact, the EQB scores dual front, side, and head curtain airbags (the side and curtain bags cover both rows) as well as a driver’s knee airbag. There are the usual dual outboard ISOFIX child seat mounting points on the rear row, as well as three top-tether points.

The EQB scored a maximum five-star ANCAP safety rating to the current 2022 standards, but this rating only covers the base 250 variant. It scored highly across all criteria.

GWM offers a seven-year/unlimited kilometre warranty, as well as an eight-year/unlimited kilometre battery warranty. The former is quite decent for the industry, the latter relatively par when it comes to battery warranties.

Five years or 150,000km of roadside assistance is also included.

The Ora’s first five services, each coming in at 12 month/15,000km intervals, are capped price, all at $99.

Mercedes offers a five year and unlimited kilometre warranty, with five years of roadside assist. The high-voltage battery components are also covered by a separate and industry-standard eight-year and 160,000km warranty.

Service intervals are once every 12 months or 25,000km and the service plan costs an average of $440 a year for the life of the warranty which is expensive for an EV, especially considering Polestar offers free servicing for the first five years, and Volvo’s electric offerings are around half the cost over the same period.