GWM Cannon Alpha vs Cupra Terramar

What's the difference?

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GWM Cannon Alpha
GWM Cannon Alpha

$50,490 - $66,990

2026 price

Cupra Terramar
Cupra Terramar

$53,990 - $77,990

2026 price

Summary

2026 GWM Cannon Alpha
2026 Cupra Terramar
Safety Rating

Engine Type

Fuel Type
-

-
Fuel Efficiency
-

-
Seating
0

0
Dislikes
  • Small payload
  • Spare wheel location
  • Faulty tailgate-split function

  • Invasive safety aids
  • No leather on first two grades
  • S variant could use more engine
2026 GWM Cannon Alpha Summary

Chinese automotive brand GWM (aka Great Wall Motors) has been making headlines, given that in 2024 it was the first manufacturer to launch an HEV (Hybrid Electric Vehicle) ute in Australia. And in 2025 it's replaced that short-lived model with a PHEV (Plug-in Hybrid Electric Vehicle) version.

The decision to axe the original Alpha Hybrid was a no-brainer for GWM, given its PHEV successor offers not only short-haul pure-electric driving but also superior power, torque and driving range plus the enhanced ride comfort and handling of four-coil suspension.

We were recently handed the keys to the latest iteration of this lavishly-equipped 4x4 dual-cab ute to assess its workhorse credentials from a tradie’s perspective.

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2026 Cupra Terramar Summary

Does the world really need another mid-sized SUV? Cupra reckons so, particularly if the vehicle in question carries a European badge and is engineered by people who 'get' cars and driving.

Of course, by invoking those touchstones, Cupra has perhaps made a rod for its own back. Sure, the European badge thing speaks for itself, but if your point of difference is a driver’s car versus a transport module, then you better bring your dynamic A game.

The Terramar is that A game, says Cupra. In every other way, the Terramar has a big job to do to avoid being buried in the SUV pile-on. And, ironically, being a member of the Volkswagen-Audi family, means the Cupra’s own siblings pose perhaps the biggest threat to gaining some showroom attention.

That said, those same family ties mean Cupra can tap into some worthy tech including modern platforms and cracking engines, all of which are on display here. Of the three Terramar trim levels we’ll see initially, we’ve managed to drive two of them here – the entry-level and the range-topper. And our brief was simple: Can the Cupra Terramar stand tall. And, equally importantly, can it stand out?

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Deep dive comparison

2026 GWM Cannon Alpha 2026 Cupra Terramar

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