GWM Cannon Alpha vs Cupra Terramar

What's the difference?

Chinese automotive brand GWM (aka Great Wall Motors) has been making headlines, given that in 2024 it was the first manufacturer to launch an HEV (Hybrid Electric Vehicle) ute in Australia. And in 2025 it's replaced that short-lived model with a PHEV (Plug-in Hybrid Electric Vehicle) version.

The decision to axe the original Alpha Hybrid was a no-brainer for GWM, given its PHEV successor offers not only short-haul pure-electric driving but also superior power, torque and driving range plus the enhanced ride comfort and handling of four-coil suspension.

We were recently handed the keys to the latest iteration of this lavishly-equipped 4x4 dual-cab ute to assess its workhorse credentials from a tradie’s perspective.

There aren’t many cars like the new Cupra Terramar VZe as it’s a mid-size plug-in hybrid flagship that sits firmly at the premium end of the mainstream market. That’s either a huge advantage… or it’s not.

Because when you don’t have a clear set of rivals, you tend to stand out.

There are alternatives, of course. Things like the BYD Sealion 6 Premium, Chery Tiggo 7 Super Hybrid, GWM Haval H6 GT, Mitsubishi Outlander PHEV and Volkswagen Tiguan eHybrid - but they each approach this space a little differently, whether it’s in pricing, positioning or execution.

Which leaves the Terramar VZe carving out a niche for itself. So the question is, does this plug-in hybrid make a compelling case?