Genesis GV70 vs Ford Maverick

What's the difference?

The updated Genesis GV70 Electrified Signature Performance is packed with features, effortless on the road, and backed by fantastic ownership value. This isn’t just polished luxury, it’s smart luxury, making it a vehicle worth serious consideration. The only caveat? I’d opt for a different interior colour to white if you have kids or pets.

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

Although slightly smaller than some rivals at 4715mm long and 1630mm tall, the GV70 comfortably fills out its medium SUV stature with a pronounced nose, wide stance, and pillowed, swoopy rear end. The update adds an exclusive reverse G-Matrix pattern in the grille, new 20-inch alloys, and a rear aerodynamic spoiler for a more distinctive presence.

Inside, there are three interior colours to choose from. Our test model’s white leather looks stunning but isn’t the most practical choice for families, pets, or anyone frequently navigating unpaved roads. A rainy day could make you anxious! The quilted leather upholstery shines visually, complemented by the new ‘Milky Way’ ambient lighting panels in the doors.

The electrified platform gives the cabin a flat floor, which improves legroom for middle-seat passengers, though it does mean there’s no space for a spare tyre in the boot.

Other notable updates include intelligent Matrix LED headlights, smart key sensors on all door handles, and new paint options. I particularly like the hidden charging port cover integrated into the grille; a subtle, clever touch. Overall, the GV70 is a handsome SUV.

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

The GV70 Electrified Signature Performance feels spacious and comfortable front to back. Up front, the seats are thickly padded and packed with features, making it easy to find a good driving position. The electrically adjustable steering wheel adds to the ease, and the 172mm ground clearance with wide door openings makes getting in and out effortless.

Storage up front is a bit limited. The middle console and glove box handle most of the load, while door drink holders are slim. I do like the dedicated phone tray and sunglasses holder, which add some practicality to everyday use.

The 27-inch multimedia and instrument cluster display is sharp, high-tech and intuitive, while the responsive touchscreen and wireless Apple CarPlay/Android Auto make connectivity easy. The system includes built-in sat-nav, and you can customise it to fill the full screen while keeping a small speedo widget visible.

Charging is well-covered with two USB-C ports per row, a wireless charging pad, a 12-volt socket and a 250-volt domestic plug in the boot. Small practical touches like extendable sunvisors, manual rear sunblinds, smart key sensors on each door and the ability to move the front passenger seat or operate the boot from the driver’s seat add extra convenience.

In the rear, legroom is good and while I’m comfortable behind my driving position at 168cm, taller passengers may need to shuffle seats to optimise comfort. Seat cushioning is excellent, and the outboard seat heaters are a welcome touch. The bench is wide enough for three adults for short trips, and families will appreciate the two ISOFIX child seat mounts and three top-tether anchor points. Amenities include climate control, rear air vents, sunblinds and charging ports, although storage is limited to a couple of cupholders and map pockets. The pull-down armrest sits a little low for me, but my kid has no concerns.

Boot space measures 503L with all seats in place, the smallest compared with nearest rivals. That said, it easily accommodates my family of three’s groceries and school gear. There’s a small underfloor pocket for the tyre repair kit and home cables, plus a 22L frunk for extra storage. The powered boot lid is a practical convenience I always appreciate.

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

The Maverick is clearly the entry-level model in Ford’s US ‘pick-up’ line-up, positioned beneath the bigger Ranger and biggest F-150.

There’s a three model line-up in the US - XL, XLT and Lariat (following the same naming protocols as its bigger siblings).

The XL is the workhorse of the range, riding on steel wheels, and begins the range at US$23,400 (approx. $36,500), while XLT starts at US$26,315 (approx. $41,100) and the more generously equipped Lariat is priced from US$34,855 (approx. $54,450).

For context, in the US, the Escape range begins at US$28,000 (approx. $43,740) and the Bronco Sport from US$31,230 (approx. $48,780), so the Maverick is one of the more affordable members of the Ford family, which is no doubt a big part of its appeal.

In terms of standard equipment on the XLT we drove, it included 17-inch alloy wheels, LED headlights, keyless entry (but not ignition), cruise control, single-zone air conditioning, a 4.2-inch instrument display and a six-speaker sound system with Bluetooth connectivity and an 8.0-inch touchscreen running Ford’s 'Sync 4' multimedia set-up.

The Tremor is a new addition to the line-up, adding some genuine off-road credentials to the XLT or Lariat in the form of a one-inch suspension lift, Ford’s 'Trail Control' drive mode system, unique off-road biased suspension and all-wheel drive with four-wheel drive lock and the 2.0-litre EcoBoost as standard.

Cosmetic upgrades include a new grille and front fender vent, blacked-out Ford logos and lights plus orange tow hooks.

The GV70 Electrified Signature Performance is a fully electric SUV with dual motors, one on each axle, producing a combined 320kW of power and 605Nm of torque. Activate Boost Mode, and those numbers climb to 360kW and 700Nm, giving the GV70 a serious edge when you need it.

Despite its name, this grade isn't pitched as a performance EV but it's definitely no slouch with a 0 -100km/h sprint time of just 4.4 seconds with Boost Mode, or 5.0 seconds in standard mode. That’s quick enough to hold its own against rivals in the luxury electric mid-size SUV segment, while still delivering smooth, linear acceleration that’s effortless in everyday driving.

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

The GV70 Signature Performance runs on a new 84kWh lithium-ion battery, giving a WLTP driving range of up to 462km which is a solid figure for both city commuters and regional drivers, provided you charge regularly. Genesis includes a couple of charging cables, and the SUV also offers V2L (Vehicle-to-Load) capability, ideal for powering larger devices while stopped.

Charging options are strong. The Type 2 CCS port accepts up to 11kW on AC chargers and up to 350kW on DC fast chargers, allowing a 10 - 80 per cent charge in as little as 19 minutes on a 350kW unit or seven hours and 35 minutes on an 11kW AC charger. Realistically, most DC chargers on the road operate closer to 170kW or below, which still delivers a very usable recharge.

The GV70 also features four levels of regenerative braking, including a one-pedal mode. Staying mostly in this mode over the week, I achieved an energy consumption of 21.0kWh/100km, which is very close to the claimed 20.0kWh/100km and again, is a solid result for a car of this size and outputs.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

My kid called the GV70 the 'Marshmallow Limo' this week, and it’s an apt description for the ride comfort. The SUV probably delivers the one of the most comfortable rides I’ve experienced, thanks to soft suspension and new hydro bushings in the rear, which smooth out most vibrations. The trade-off is that it feels dampened when cornering and you glide over the road rather than feel it, which I find a little soft, but my husband loves.

The dual motors provide strong, prompt acceleration, and Boost Mode adds an extra kick when you need it. The cluster pulses red while active, which is a fun touch.

Visibility is excellent. The wide windows give a clear view around the car, and none of the pillars obstruct from my driving position. The digital rear-view mirror is particularly handy when carrying passengers or cargo.

Regenerative braking is easy to control via the steering wheel paddles. Mode 3 and the one-pedal function deliver strong regen without being harsh, but you need to adapt your braking technique, otherwise passengers might feel a little queasy.

Despite looking larger than it is, the GV70 is simple to park, thanks to an 11.5m turning circle and a 360-degree camera system, though the multiple view modes can feel overwhelming at first. I also love the remote parking via keyfob, which comes in handy in tight carparks or garages.

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

In the US the Maverick XLT comes standard with seven airbags, a reversing camera and auto headlights as well as pre-collision assist with autonomous emergency braking.

But features such as blind-spot monitoring, lane departure warning and lane keeping assist are all optional extras.

It’s too early to even speculate, but given safety expectations are higher in Australia Ford would need to include those optional elements as standard to satisfy buyers.

The GV70 Electrified Signature Performance comes with a five-year/unlimited kilometre warranty and an eight-year/160,000km battery warranty, putting it in line with its rivals. What sets it apart are the extras included at no additional cost.

Genesis provides free scheduled servicing for five years or up to 75,000km, along with five years of roadside assistance through Assist Australia, and if you service through Genesis, that cover extends to ten years.

Owners also receive a complimentary five-year subscription to Genesis Connected Services and can choose either a five-year Chargefox subscription or an at-home wall-box charger.

Another practical bonus for regional drivers is that you aren’t limited to Genesis dealerships for servicing. You can use any of the hundreds of Hyundai service centres for scheduled maintenance, which makes ownership far more convenient. Overall, Genesis makes it easy and appealing to own a GV70.

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.