Genesis GV60 vs Omoda 9

What's the difference?

It’s still a tall order. There’s no getting around the fact this is a lot of money to part with for a weird looking electric car from a brand so new to the luxury space.

While I wasn’t convinced going in, the way this car unites some of the best attributes of its Ioniq 5 and EV6 relations, while bringing with it such a unique look and feel, has swayed me.

I understand this car a lot better now, and this is maybe the biggest catch; you need to spend some time with this car to decide if it’s for you, because I don’t think it will be for everyone. That said, if you like what you’ve seen or read here, give it a try, you might be surprised by what you find.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

All of these features are impressive, but you have to be on board with the way this car has been styled. It’s a tad confronting, with its curvy, bulbous look, and an unfamiliar version of the Genesis face.

It’s not as traditionally appealing as the rest of the brand’s range, and I think it’s a bit risky. Then again, this car has to do something dramatic to slot in alongside the outrageously styled Hyundai Ioniq 5, and sporty Kia EV6 with which it shares its underpinnings.

My take: I’m not sure I love it, but there are bits I like. The ‘deconstruction’ 21-inch alloys look incredible and fill this car’s wheel arches, the Genesis signature light fittings pair nicely with the chrome highlight stripe running down the roofline, and the integrated spoiler accentuates the rear hatch.

What gets the concept car cred is those digital wing mirrors. In my time with the car they attracted the most attention from onlookers, and cement the futuristic Genesis brand theme.

An interesting factor of this car’s design is how small it looks. From the outside it looks a fraction of the size of the Ioniq 5 or EV6, and inside it feels the most like a hatch, despite the dimensions being close between the three siblings.

It may have a tight, low-slung feel, but thanks to its platform, the interior remains expansive. The light theme in our test car helps it feel airy and spacious, although my advice is to go with the darker of the three interior colour themes as it will probably age better.

Either way, the flat floor, low dash, and plentiful window space makes for an open-feeling area.

The floating centre console piece is closest in design and execution to the one in the EV6, but with its own kind of showmanship. It’s finished in a metal casing, with the highlight being the crystal gear selector.

With the car on, it exudes an ambient light and is surrounded by silver, but with it off, it flips over to become a luminescent crystal ball. 

One part of me says this is completely ridiculous and over-the-top, but then so are many of the interior elements going into rival vehicles (like the Mercedes ‘hyperscreen’, for example, or BMW’s similar use of crystals for key control items, or the Lexus RZ’s holographic diamond pattern projected into its door frame) which are just as attention-grabbing for the sake of it.

There’s a lot to like, and I think importantly for buyers it’s a unique take.

Genesis has imprinted a lot of its identity in this car’s cabin, which only serves to set it apart from its rival luxury players. It won’t be for everyone, and maybe that’s okay.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

As already mentioned, the front seat is a spacious, open environment, with plenty of practicality offered for occupants.

The floating centre console offers two centre cupholders and a shallow armrest box, and while it doesn’t shift back and forth like the unit in the Ioniq 5, it does have a netted storage compartment underneath.

There are plenty of additional storage areas, including a small bay under the USB-C outlets on the floor, a set of two sunglass holders (one under the climate unit and a second in the roof), large pockets with integrated bottle holders in the doors and an interesting slide-out drawer in place of a glove box.

The back seat feels just as spacious, with plenty of width and a flat floor making it a reasonable proposition for seating three adults across. Headroom is its least appealing dimension, with the roof dipping slightly to allow for the sliding sunroof cover.

Amenities are also plentiful, with adjustable vents in the pillars, a bottle holder in the door card, or a cupholder in the armrest, a further two cupholders in the padded drop-down centre piece, hard shell map pockets on the backs of the front seats, USB-C outlets on the back of the centre console, and a huge netted storage area underneath.

Perhaps the most welcome addition, though, is the full-size household-style power outlet under the rear bench, which lets you use the rear space as a mobile office or a comfortable, air-conditioned place to read while charging.

The boot measures in at 432 litres. It’s on-par for the mid-size SUV segment, but like its Ioniq 5 and EV6 relations, the floor is quite high leading to a wide but height-limited area. To fit the three-piece CarsGuide luggage set, for example, I had to remove the roller cover.

Underneath, there’s a small area for the storage of charging paraphernalia and the tyre repair kit. A tiny frunk also exists, best for the storage of similar items.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The two GV60 grades share the same 77.4kWh battery pack. The standard all-wheel drive version offers a combined 234kW/605Nm, while the Performance AWD as tested puts out a massive 360kW/700Nm at its peak, using a temporary ‘Boost’ mode.

Suffice it to say this is more than enough power. It’s more powerful than (at a similar price) the BMW iX3, Lexus RZ and Merc EQC and you’ll need to spend significantly more to get into something which can best it from the traditional luxury space.

Perhaps also consider the Tesla Model Y Performance ($91,400) if going absurdly fast in a straight line is what you’re all about.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

Driving range for the Performance all-wheel drive is 466km, slightly less than the standard AWD version which can travel 470km between charges.

Again, it’s slightly better than you might expect from its most direct rivals, so an easy win there for Genesis. A 450km+ range is generally enough to be free from ‘range anxiety’ on almost all trips.

One of the reasons the GV60 is able to achieve a better range than its rivals with a similar battery capacity is efficiency. Like other Hyundai Group products, the GV60 is impressive.

Despite its huge power outputs, the official combined cycle energy consumption, according to the more accurate WLTP standard, is 19.1kWh/100km.

And in my time with the SUV, I managed an even better overall number of 18.9kWh/100km over several hundred kilometres of what I would consider ‘mixed’ driving conditions.

Charging is an even better story, with the 800-volt architecture underpinning this car allowing one of the fastest charging times on the market of just 18 minutes (10 - 80 per cent) on a compatible 350kW charger, provided you can find one.

On the far more common 50kW DC units you can expect a 73 minute 10 - 80 percent charge, while on the slower AC standard, the max rate is 11kW, indicating a charge time of around seven hours.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

As someone who has spent significant time with both the Ioniq 5 and EV6, I wasn’t sure what to expect from the Genesis take on this formula. I’m happy to say, though, I was pleasantly surprised.

Yes, the GV60 is stupendously fast in a straight line, faster than any car needs to be, but it’s the subtleties which have been built into its ride and handling that make it shine.

While the Ioniq 5 is playful and comfortable, but soft enough it’s sometimes boaty, and the EV6 is hard and determined, but at times a tad harsh and heavy, the GV60 does a remarkable job of uniting the best attributes from its siblings.

The ride is hard enough to grant excellent control and a nice feel for the road, whilst still being forgiving over harder bumps and frequent corrugations. I was particularly surprised to feel its soft edge given its giant 21-inch wheels and slinky performance tyres.

An amount of give in the corners and a traction control system which allows a little slip lets you throw the weight of this car around a bit, mimicking the playful feel of the Ioniq 5. Something which you can enhance if you want by toying with the many soundscapes the GV60 offers.

One of the more surprising things which struck me about driving this EV is how relatively compact it feels. It doesn’t feel as though it has the heft of the EV6 nor the expansive feel of the Ioniq 5. Credit to the brand for making a car with the same chassis and hardware having such a distinct feel.

There’s also the bizarre 'virtual gear shift' feature which has been added for this year’s GV60 update. It makes the electric motors behave as though they’re being channelled through a torque converter transmission.

In the ‘automatic’ mode, the car provides revvy feedback and the feel of shifts between gears, while in the manual mode, the speed will be limited and the gear feedback provided by regen when you lift off, until you shift up.

Bizarre. Can I imagine using this in the day-to-day? Not really, it’s a bit annoying after a while. A gimmick, perhaps, to show your friends.

The same goes for the weird digital wing mirrors, although credit to Genesis, I became used to them quickly. I can’t say the same for the comparatively frustrating digital rear-vision mirrors fitted to Audi’s e-tron.

Unfortunately, they're standard in the GV60. I'd prefer they were optional and live without them.

Yes, it’s tech for tech’s sake. In fact, a lot of things in this car seem to lean this way, but underneath it all there’s a solid electric car, one which manages to unite some of the best features of the Ioniq 5 and EV6 while adding the unique look and feel of the Genesis marque.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

Are you ready for a jumble of numbers? Genesis offers a five-year/unlimited kilometre warranty, eight years/160,000km for the battery, and 10 years of roadside assistance.

The eyebrow-raising stuff here though is the five years of free servicing, combined with the choice of either a five-year Chargefox subscription or complimentary installation of a home charger.

Yep, theoretically, the GV60 can be free to run for the first five years. Like Lexus, Genesis also offers a complementary loan car at service time.

I don’t think any brand can beat it right now from an ownership perspective.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.