Genesis GV60 vs Mazda CX-70

What's the difference?

It’s still a tall order. There’s no getting around the fact this is a lot of money to part with for a weird looking electric car from a brand so new to the luxury space.

While I wasn’t convinced going in, the way this car unites some of the best attributes of its Ioniq 5 and EV6 relations, while bringing with it such a unique look and feel, has swayed me.

I understand this car a lot better now, and this is maybe the biggest catch; you need to spend some time with this car to decide if it’s for you, because I don’t think it will be for everyone. That said, if you like what you’ve seen or read here, give it a try, you might be surprised by what you find.

For mine, the CX-70 is the pick of Mazda's premium SUV range, and if you can survive without a third row of seats, it's significantly cheaper than its CX-90 twin, too.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

All of these features are impressive, but you have to be on board with the way this car has been styled. It’s a tad confronting, with its curvy, bulbous look, and an unfamiliar version of the Genesis face.

It’s not as traditionally appealing as the rest of the brand’s range, and I think it’s a bit risky. Then again, this car has to do something dramatic to slot in alongside the outrageously styled Hyundai Ioniq 5, and sporty Kia EV6 with which it shares its underpinnings.

My take: I’m not sure I love it, but there are bits I like. The ‘deconstruction’ 21-inch alloys look incredible and fill this car’s wheel arches, the Genesis signature light fittings pair nicely with the chrome highlight stripe running down the roofline, and the integrated spoiler accentuates the rear hatch.

What gets the concept car cred is those digital wing mirrors. In my time with the car they attracted the most attention from onlookers, and cement the futuristic Genesis brand theme.

An interesting factor of this car’s design is how small it looks. From the outside it looks a fraction of the size of the Ioniq 5 or EV6, and inside it feels the most like a hatch, despite the dimensions being close between the three siblings.

It may have a tight, low-slung feel, but thanks to its platform, the interior remains expansive. The light theme in our test car helps it feel airy and spacious, although my advice is to go with the darker of the three interior colour themes as it will probably age better.

Either way, the flat floor, low dash, and plentiful window space makes for an open-feeling area.

The floating centre console piece is closest in design and execution to the one in the EV6, but with its own kind of showmanship. It’s finished in a metal casing, with the highlight being the crystal gear selector.

With the car on, it exudes an ambient light and is surrounded by silver, but with it off, it flips over to become a luminescent crystal ball. 

One part of me says this is completely ridiculous and over-the-top, but then so are many of the interior elements going into rival vehicles (like the Mercedes ‘hyperscreen’, for example, or BMW’s similar use of crystals for key control items, or the Lexus RZ’s holographic diamond pattern projected into its door frame) which are just as attention-grabbing for the sake of it.

There’s a lot to like, and I think importantly for buyers it’s a unique take.

Genesis has imprinted a lot of its identity in this car’s cabin, which only serves to set it apart from its rival luxury players. It won’t be for everyone, and maybe that’s okay.

Yes, the Mazda premium SUV range can look a little same-same, but Mazda insists there are critical differences.

That said, if you can immediately spot the difference between the CX-70 and CX-90 without taking a peek inside, you're doing better than me, given it is the same exact dimensions as Mazda's three-row flagship.

Sure, Mazda talks about things like this design being a “passion pursuer” that serves up "dignified performance” – all of which sounds utterly ridiculous – but the less marketing-speak version is that it looks like a shapely large SUV that ditches the boxy dimensions of a proper 4WD for a more sleek and swooping profile.

Inside, it's a plush and premium-feeling space, with lovely cabin materials, plenty of tech, and plenty of space.

As already mentioned, the front seat is a spacious, open environment, with plenty of practicality offered for occupants.

The floating centre console offers two centre cupholders and a shallow armrest box, and while it doesn’t shift back and forth like the unit in the Ioniq 5, it does have a netted storage compartment underneath.

There are plenty of additional storage areas, including a small bay under the USB-C outlets on the floor, a set of two sunglass holders (one under the climate unit and a second in the roof), large pockets with integrated bottle holders in the doors and an interesting slide-out drawer in place of a glove box.

The back seat feels just as spacious, with plenty of width and a flat floor making it a reasonable proposition for seating three adults across. Headroom is its least appealing dimension, with the roof dipping slightly to allow for the sliding sunroof cover.

Amenities are also plentiful, with adjustable vents in the pillars, a bottle holder in the door card, or a cupholder in the armrest, a further two cupholders in the padded drop-down centre piece, hard shell map pockets on the backs of the front seats, USB-C outlets on the back of the centre console, and a huge netted storage area underneath.

Perhaps the most welcome addition, though, is the full-size household-style power outlet under the rear bench, which lets you use the rear space as a mobile office or a comfortable, air-conditioned place to read while charging.

The boot measures in at 432 litres. It’s on-par for the mid-size SUV segment, but like its Ioniq 5 and EV6 relations, the floor is quite high leading to a wide but height-limited area. To fit the three-piece CarsGuide luggage set, for example, I had to remove the roller cover.

Underneath, there’s a small area for the storage of charging paraphernalia and the tyre repair kit. A tiny frunk also exists, best for the storage of similar items.

The CX-70 measures a substantial 5120mm long, 1994mm wide, and 1745mm tall, and it rides on a 3120mm wheelbase.

It will tow 2.5 tonnes no matter which engine you choose, and the expansive boot will swallow between 589 litres and 2015 litres, depending on how you configure the backseat.

All of that space translates to a hugely airy backseat experience, with the second row able to be fixed in a position that either prioritises leg room or boot space.

With the former, you've got tons of space in the second row. I'm 175cm, and my knee and leg room was ample, with only the intrusive tunnel that runs down the middle-centre of the cabin eating into leg room for the middle passenger.

There are also air vents and temp controls, twin USB charge ports, seat heating in the window seats and swathes of very nice materials.

The boot is massive, too. I can't even reach the back of the rear seats when I lean into it, and Mazda says it will swallow smaller surfboard or SUPs without needing to resort to roof racks.

Under-floor storage adds a bit more security for precious items, too.

We'll drill down on this a little more in the practicality section, but it's important to note here that the CX-70 is the same size as the CX-90 – both are 5120mm long, 1994mm wide and 1745mm high — which means the only real difference between the two models is the third row of seats in the CX-90.

And, as it turns out, that's a very expensive pair of chairs. The CX-70 starts with the GT trim at $75,970 before on-road costs for the petrol or $77,970 for the diesel, and then climbs to the Azami trim, which is $82,970 or $84,970.

The CX-90, though, is $82,577 or $85,785 for the GT, or $91,461 or $93,030 for the Azami.

That makes the CX-90's third row at least a $6600 option, but as much as an $8000 upgrade. Mazda has made moves to address this, with a drive-away "plate clearance" that closes that gap, but we suspect those offers will become permanent fixtures to make the jump from 70 to 90 less ferocious.

Anyway, Mazda has thrown just about everything they've got at the CX-70. The GT kicks off with plenty of high-end gear, including 21-inch black alloy wheels, adaptive LED headlights, a panoramic sunroof and a handsfree powered tailgate.

Inside, there are twin 12.3-inch screens with Apple CarPlay and Android Auto, a 12-speaker Bose stereo, leather seats that are heated front and rear, three-zone climate control and a heated steering wheel.

The Azami then adds things like ambient lighting, black Nappa leather seats, which are now ventilated in the front, footwell lighting, body-coloured wheel arches and lower cladding and body-coloured door handles.

The two GV60 grades share the same 77.4kWh battery pack. The standard all-wheel drive version offers a combined 234kW/605Nm, while the Performance AWD as tested puts out a massive 360kW/700Nm at its peak, using a temporary ‘Boost’ mode.

Suffice it to say this is more than enough power. It’s more powerful than (at a similar price) the BMW iX3, Lexus RZ and Merc EQC and you’ll need to spend significantly more to get into something which can best it from the traditional luxury space.

Perhaps also consider the Tesla Model Y Performance ($91,400) if going absurdly fast in a straight line is what you’re all about.

You can have one of two engines in the CX-70, with the cheapest being a 3.3-litre, six-cylinder turbo-petrol, producing 254kW and 500Nm. There's also a 3.3-litre, six-cylinder turbo-diesel, making 187kW and 550Nm. Both are equipped with a 48-volt mild hybrid system to marginally reduce fuel use.

All models are AWD, and pair with an eight-speed automatic transmission.

Driving range for the Performance all-wheel drive is 466km, slightly less than the standard AWD version which can travel 470km between charges.

Again, it’s slightly better than you might expect from its most direct rivals, so an easy win there for Genesis. A 450km+ range is generally enough to be free from ‘range anxiety’ on almost all trips.

One of the reasons the GV60 is able to achieve a better range than its rivals with a similar battery capacity is efficiency. Like other Hyundai Group products, the GV60 is impressive.

Despite its huge power outputs, the official combined cycle energy consumption, according to the more accurate WLTP standard, is 19.1kWh/100km.

And in my time with the SUV, I managed an even better overall number of 18.9kWh/100km over several hundred kilometres of what I would consider ‘mixed’ driving conditions.

Charging is an even better story, with the 800-volt architecture underpinning this car allowing one of the fastest charging times on the market of just 18 minutes (10 - 80 per cent) on a compatible 350kW charger, provided you can find one.

On the far more common 50kW DC units you can expect a 73 minute 10 - 80 percent charge, while on the slower AC standard, the max rate is 11kW, indicating a charge time of around seven hours.

Petrol-powered cars will sip 8.1L/100km on the combined cycle, while the diesel drops that to 5.4 litres.

Both models get a 74-litre tank, meaning a theoretical driving range of around 900kms in the petrol, and almost 1400kms in the diesel.

As someone who has spent significant time with both the Ioniq 5 and EV6, I wasn’t sure what to expect from the Genesis take on this formula. I’m happy to say, though, I was pleasantly surprised.

Yes, the GV60 is stupendously fast in a straight line, faster than any car needs to be, but it’s the subtleties which have been built into its ride and handling that make it shine.

While the Ioniq 5 is playful and comfortable, but soft enough it’s sometimes boaty, and the EV6 is hard and determined, but at times a tad harsh and heavy, the GV60 does a remarkable job of uniting the best attributes from its siblings.

The ride is hard enough to grant excellent control and a nice feel for the road, whilst still being forgiving over harder bumps and frequent corrugations. I was particularly surprised to feel its soft edge given its giant 21-inch wheels and slinky performance tyres.

An amount of give in the corners and a traction control system which allows a little slip lets you throw the weight of this car around a bit, mimicking the playful feel of the Ioniq 5. Something which you can enhance if you want by toying with the many soundscapes the GV60 offers.

One of the more surprising things which struck me about driving this EV is how relatively compact it feels. It doesn’t feel as though it has the heft of the EV6 nor the expansive feel of the Ioniq 5. Credit to the brand for making a car with the same chassis and hardware having such a distinct feel.

There’s also the bizarre 'virtual gear shift' feature which has been added for this year’s GV60 update. It makes the electric motors behave as though they’re being channelled through a torque converter transmission.

In the ‘automatic’ mode, the car provides revvy feedback and the feel of shifts between gears, while in the manual mode, the speed will be limited and the gear feedback provided by regen when you lift off, until you shift up.

Bizarre. Can I imagine using this in the day-to-day? Not really, it’s a bit annoying after a while. A gimmick, perhaps, to show your friends.

The same goes for the weird digital wing mirrors, although credit to Genesis, I became used to them quickly. I can’t say the same for the comparatively frustrating digital rear-vision mirrors fitted to Audi’s e-tron.

Unfortunately, they're standard in the GV60. I'd prefer they were optional and live without them.

Yes, it’s tech for tech’s sake. In fact, a lot of things in this car seem to lean this way, but underneath it all there’s a solid electric car, one which manages to unite some of the best features of the Ioniq 5 and EV6 while adding the unique look and feel of the Genesis marque.

Interestingly, the CX-70 has been tagged as the expected smallest seller of Mazda's premium SUV range, but I reckon it just might be the pick of the bunch.

Every one of the CX-0 models (60, 70, 80 and 90) all get slightly different suspension tunes, and while you can find harsh edges in the other models, the CX-70 feels utterly composed and refined, at least on the smooth-ish roads of our launch test route.

Perhaps most surprising, though, is the CX-70's ability to hold its own on a properly twisting road. We expected lots of weight transfer and the high-pitched sounds of tyres screaming out in pain, but instead found Mazda's massive SUV served up grip, composure, and very little in the way of sea-swell-style body roll.

The two big six-cylinder engines also feel perfectly suited to a vehicle in this space. There's tons of power whenever you need it, and solid levels of refinement in terms of engine noise or diesel rattles.

For mine, the petrol engine is the pick though, feeing just a little smoother than the diesel option. The latter can feel a bit jerky at slower speeds, whether that's the power delivery or the gearbox, and it doesn't seem to happen with the petrol engine.

The biggest caveat, though, is that we haven't driven the CX-70 in its natural environment, the city and suburbs, so while it largely shone on flowing country roads, how it performs on roads like the ones near your place remains a bit of a mystery.

The CX-70 hasn’t been ANCAP tested, but it does arrive with a pretty stacked safety offering, including a 360-degree-view camera, blind-spot monitoring, front and rear cross-traffic alert, and a total of eight airbags, including a knee airbag for the driver.

Are you ready for a jumble of numbers? Genesis offers a five-year/unlimited kilometre warranty, eight years/160,000km for the battery, and 10 years of roadside assistance.

The eyebrow-raising stuff here though is the five years of free servicing, combined with the choice of either a five-year Chargefox subscription or complimentary installation of a home charger.

Yep, theoretically, the GV60 can be free to run for the first five years. Like Lexus, Genesis also offers a complementary loan car at service time.

I don’t think any brand can beat it right now from an ownership perspective.

Servicing is not particularly cheap in the CX-70, and the service intervals, at least in the diesel, feel a little short, too.

Buy that one, and you’ll be visiting the dealership every 12 months or 10,000kms, and the first five years of ownership will cost you $3298.

Petrol cars require servicing every 12 months or 15,000kms, and five years will set you back $3436.

The CX-70 is also covered by Mazda's five-year, unlimited-kilometre warranty.