What's the difference?
You’re not alone if you’re struggling to grasp the sheer number of new names from China popping up in the Australian new-car market. There’s more than ten and the list is only growing.
Geely is yet another marque with an ambitious plan to break into Australia's top-10 auto brands. It might have a leg-up on rivals, though, because Geely has been dabbling in international marques for some time.
Volvo, Polestar, Lotus and Zeekr are either majority or entirely owned by Geely, and the father brand — like Volkswagen in its eponymous group — therefore benefits from years of engineering know-how from other brands. Clever.
The first car launching here Australia is the EX5, an electric mid-size SUV pitched at families. Think of it as a direct rival to the Tesla Model Y, Kia EV5 and XPeng G6 but (yet unconfirmed) sharp pricing might see buyers cross-shopping with Toyota RAV4s and Mazda CX-5s.
Geely even proclaims Australian-tuned suspension, something Ford, Toyota, Hyundai and Kia have used to huge success. But does that mean the 2025 Geely EX5 is top-10 material? A spin in an early production model should give us some answers.
Zeekr is making waves in Australia at the moment but it's not because of the car you see before you.
Nope, it’s the 7X mid-size SUV that’s captured a heap of attention and a whole lot of sales. In fact, of the 1832 sales the brand has managed over the first three months of 2026, just 54 were for the X.
But that was the old X and this is the new one. With more power, more performance, faster charging and a whole heap of pretty special equipment, especially for the small SUV segment.
So, is that enough to finally put the X on the map?
The Geely EX5 has good bones. It’s well packaged, sturdily built, efficient and jam-packed with technology. But questions remain. The EX5 really needs work on its safety systems and another round of chassis revisions to be competitive.
Pricing, too, will be crucial for the EX5 to succeed in today’s savage new electric car market.
If the list of nagging complaints can be fixed and Geely is able to back up its product with solid aftersales support, it could be a winner. The jury is still out on the EX5.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.
Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.