What's the difference?
You’re not alone if you’re struggling to grasp the sheer number of new names from China popping up in the Australian new-car market. There’s more than ten and the list is only growing.
Geely is yet another marque with an ambitious plan to break into Australia's top-10 auto brands. It might have a leg-up on rivals, though, because Geely has been dabbling in international marques for some time.
Volvo, Polestar, Lotus and Zeekr are either majority or entirely owned by Geely, and the father brand — like Volkswagen in its eponymous group — therefore benefits from years of engineering know-how from other brands. Clever.
The first car launching here Australia is the EX5, an electric mid-size SUV pitched at families. Think of it as a direct rival to the Tesla Model Y, Kia EV5 and XPeng G6 but (yet unconfirmed) sharp pricing might see buyers cross-shopping with Toyota RAV4s and Mazda CX-5s.
Geely even proclaims Australian-tuned suspension, something Ford, Toyota, Hyundai and Kia have used to huge success. But does that mean the 2025 Geely EX5 is top-10 material? A spin in an early production model should give us some answers.
Farizon, the commercial vehicle division of Chinese automotive maker Geely, is a new competitor in Australia’s van market having recently launched its full-electric V7E.
Designed to attract buyers in the popular mid-size (2.5-3.5-tonne GVM) commercial van segment, Farizon claims its V7E has the payload capacity, cargo volume and pricing needed to compete with traditional diesel rivals.
We recently spent a working week aboard this new Chinese contender to see how it measures up as a potential tool of trade for tradies, couriers, SMEs, fleets and other commercial van buyers.
The Geely EX5 has good bones. It’s well packaged, sturdily built, efficient and jam-packed with technology. But questions remain. The EX5 really needs work on its safety systems and another round of chassis revisions to be competitive.
Pricing, too, will be crucial for the EX5 to succeed in today’s savage new electric car market.
If the list of nagging complaints can be fixed and Geely is able to back up its product with solid aftersales support, it could be a winner. The jury is still out on the EX5.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.
These are early days for Farizon in Australia and the V7E is indicative of that. Although it offers attractive sub-$54K drive-away pricing, peppy performance and substantial payload/cargo volume ratings, it lacks refinement in ride and handling, elements of cabin design and active safety calibration which detract from the driving experience. Whether this newcomer’s negatives outweigh its positives, though, only a potential buyer can decide.