Gac Emzoom vs Volkswagen Multivan

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Australian launch of the new generation Multivan was confined to the Life grade with the 2.0-litre diesel engine. Later in 2025 the Style grade will arrive bringing a hybrid powertrain and even more features. We’ll be able to test both more thoroughly once we have them in the CarsGuide garage.

From this first drive, however, it's clear that while slightly pricier than its Kia Carnival rival the new generation Multivan is more practical than ever, and now that it rides on a car platform, far better to drive.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

As with all Volkswagens the redesign of the new-gen Multivan is more about refining than redefining. Just like the Golf hatch which has kept its look through eight generations the Multivan is recognisable and familiar but new and modern looking, too.

Smoother lines, a more heavily raked windscreen and a flatter bonnet make for a cuter snub nose. The new Multivan is less boxy than before even though it is still a box on wheels, just a sleeker, more adorable one. 

As mentioned, the Multivan comes in two lengths: the short wheelbase, which is 4973mm from the front bumper to the rear bumper, and the long wheelbase which is 5173mm long. Height for both is 1900mm.

Inside, the cabin is modern with large screens for media and driver instruments with a minimalist design to the dash, while the lack of a centre console frees up space. The sense of roominess is enhanced by daylight flooding in through oversized windows which can be taken a step further when combined with the optional panoramic (split panel) glass roof. 

There are nine body colours to pick from including 'Candy White', 'Pure Grey', 'Reflex Silver Metallic', 'Copper Bronze Metallic', 'Deep Black Pearlescent', 'Energetic Orange Metallic', 'Medium Blue Metallic', 'Mono Silver Metallic' and 'Starlight Blue Metallic'.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Practicality is the Multivan's greatest strength. Seven seats come standard and the rear five can be configured into numerous variations. If you like you could have those rear seats facing each other or you can just have a second row with a large boot area or you could have two in the middle row and two in the third row or whatever other variation you can think up. Yes, you can remove all five rear seats and now that they're 25 per cent lighter it’s easier to do so.

People space is excellent and at 189cm tall I found it possible to not only sit comfortably in the second row behind my driving position, but also behind that in the third row with plenty of leg and headroom.  

An optional multi-functional table is also available and this can slide on rails from the third row all the way up to between the driver and front passenger.

Second row cabin storage is outstanding. You’ll find drawers under the seats big enough for a pair of shoes, hidey holes and cupholders everywhere, seat-back tray tables and gigantic door pockets.

Up front is a double glove box, a dash-top storage bin, more cupholders as well as a multitude of pockets and small storage holes for bits and pieces.

For devices there’s a wireless phone charger and four USB ports.

You’ll also find three-zone climate control with air vents throughout the cabin and dark-tinted glass for the side windows. 

Finally, the power sliding rear side doors are huge and allow easy entry and exit to and from both rear rows.

Being able to leave the driver or front passenger’s seat and walk through to the second row is also handy and fun. Not while driving, of course, although it’s tempting.

Volkswagen has launched the new Multivan in one grade to begin with called Life and it comes exclusively with a diesel engine. A Style grade will come later in 2025 to sit above it with a higher price but more features and different powertrain - likely a petrol-electric hybrid.

For now, though, the Life is here and there are two versions - a long one and a short one. Volkswagen calls them short wheelbase and long wheelbase but the truth is their wheelbases (the distance between the front and rear wheels) are identical. It’s the back area of the car which differs in length and it’s only 20cm - the length of the boot, basically.

But let’s go with Volkswagen’s choice of words. The Life in short wheelbase form lists for $75,990 and the long wheelbase is $3000 more at $78,990, both before on-road costs.

Standard features on the Life include LED headlights, 17-inch alloy wheels, power sliding rear doors and power tailgate, a 10-inch media screen and 10.25-inch digital driver’s display, three-zone climate control, push-button start and eight-speaker audio plus wireless Apple CarPlay and Android Auto. Seven seats are standard, too.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

At the moment there’s just the one grade of Multivan, the Life, and it's powered by a 2.0-litre four-cylinder diesel making 110kW and 360Nm. Transmission is a seven-speed dual-clutch automatic which sends drive to the front wheels.

Coming later in 2025 will be a petrol-electric variant but it will only be available in a more premium Style grade.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Volkswagen says that after a combination of open and urban roads the Multivan Life should use 6.4L/100km. While on the launch the trip computer was recording an average of about 8.5L/100km, but we’ll assess fuel efficiency again when this VW comes into the CarsGuide road test garage. 

In theory, if you do use 6.4L/100km, the Multivan's 80-litre tank should give you 1250km of range.

The score for efficiency looks quite low here and that's because without having driven the Style grade and the hybrid powertrain all we have to go by currently is the diesel.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The missing piece of the Multivan puzzle for me has been the way it drives. Past versions have been less 'car-like' than rivals like the Kia Carnival. It felt like a commercial van to drive, because essentially it was. But that's been fixed.

One of the biggest changes to this new-generation Multivan is the platform on which it's built. Volkswagen has decided to swap the truck-like platform from the past for the 'MQB' platform which underpins vehicles such as the Golf and Tiguan. 

Having spent a few hours driving this new generation Multivan around some great country roads during the launch I can testify that not only is the ride comfortable and composed but this van handles way better than you might imagine.

While the Multivan is in no way a sports car, good handling adds to the fun factor. It's easy to drive with light, accurate and direct steering, good acceleration and smooth gear changes from the transmission, great pedal feel under your feet and superb visibility from the high seating position and oversized windows all around.

That said, I enjoyed driving the previous generation Multivan. I loved its fun and easy piloting factor and the change in platform for this new-gen model makes the experience even more pleasurable.

Volkswagen's Multivan scored the maximum five-star ANCAP rating under 2022 criteria (tested by Euro NCAP). Safety tech includes AEB, lane keeping assistance, rear cross-traffic alert, blind-spot warning, front and rear parking sensors and emergency assistance.

Importantly, side curtain airbags extend to cover all three rows; there's also a centre airbag between the driver and front passenger.

A pleasant surprise was finding how non-intrusive a lot of the safety tech onboard the Multivan is. While there's steering assistance there are no annoying alarms and bells as you'll find in other vehicles. In trying to focus your attention on the road they only distract you further.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Multivan is covered by Volkswagen’s five year/unlimited kilometre warranty.

Servicing is recommended every 15,000km or annually and will cost you between about $600-800 a year.