What's the difference?
Are you in the market for a cheap SUV? Are you ambivalent about what badge it wears? Do you like taking risks?
If you're answered yes to all those questions, do I have the car for you!
It's called the GAC Emzoom (that's e-m-zoom, so back off Mazda lawyers), and it's the latest in a seemingly endless list of new cars from new Chinese brands.
But unlike so many new models that fail to leave an impression, there are several reasons why the Emzoom is worth paying attention to.
Cast your mind back to 2012, Carly Rae Jepsen’s super-catchy Call Me Maybe single was at the top of the music charts, the first Avengers movie had just hit movie theatres and Toyota’s 86 sports car finally arrived in Australian showrooms after a lengthy teaser campaign.
Fast-forward eight years to 2020, and Carly Rae Jepsen is still releasing bangers, the Avengers have become the zeitgeist of 2010s popular culture and... the Toyota 86 is still available in local showrooms.
Sure, Toyota has tweaked, fiddled and updated the 86 a little since then, but the formula for an affordable, front-engine, rear-wheel-drive coupe is still the same.
But the 86 now competes in a market that has moved ahead in leaps and bounds, and while direct competitors like the Mazda MX-5 are few and far between, it now has to fend off competition from some light-sized warm hatches.
Does the Toyota 86 manage to hold its own in 2020? Or is it better off relegated to the annals of history?
Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.
But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.
Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The Toyota 86 might be a bit of a blast from the past in 2020, especially considering there is a new-generation version just around the corner, but that doesn’t mean it’s a bad car.
In fact, it serves up a fun and visceral driving experience seldom seen in anything other than the most focussed of sports cars, but packaged up with an attainable price.
If you value practicality and straight-line pace, a hot hatch will be the easy choice, but if the driving experience is the most important aspect of a car to you, it’s hard to pass up the Toyota 86.
Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.
That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.
It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.
Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.
There’s no denying Toyota’s 86 boasts classic sports car proportions thanks to a long bonnet, short overhangs and a sleek coupe body-style.
Though some things have changed since the model first came to market in 2012, such as revised bumpers and lights, the 86 is just as recognisable today as it was back then.
From the front, the 86 gives off a purposeful and aggressive stance thanks to its angled headlights, gaping intake and bulging arches.
Move to the side and you will see the wheelbase stretches nearly to the edges of the car, while a strong shoulder- and roofline join at the rear haunches to emphasise the 86’s rear-drive character.
The rear end is probable the least favourable angle for the 86, but the wide tail-lights, large diffuser and dual-exhaust outlets add to its sporting character.
Our test car was fitted in the eye-catching Apollo Blue colour, as well as 17-inch wheels, mirror caps and a rear spoiler finished in black.
After eight years on the market, we still think the 86 is one of the better-looking sports cars on the market, largely thanks to its purposeful and no-frills approach to styling.
It’s not quite as over-the-top as something like a Honda Civic Type R, but you still know it means business if it showed up to a track day.
Step inside though, and the cabin has not aged as well as the exterior.
The centre stack houses a 6.1-inch multimedia touchscreen that looks like it was picked out at a Repco sale, while you can practically see the pixels on the digital clock and temperature readout screens.
It’s not all bad though, as the chunky switchgear and large push-button starter add a little character to the interior.
We also like the instrumentation, which puts the tachometer front and centre for the driver while also incorporating a 4.2-inch display to add a bit of modernity.
The Emzoom offers a surprisingly spacious interior for a small SUV.
We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.
It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.
While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.
There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.
The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.
Measuring 4240mm long, 1775mm wide, 1320mm tall and with a 2570mm wheelbase, the 86 coupe is dimensionally smaller in every measure to its Corolla hatchback sibling.
Despite this, Toyota says there is enough seating for four, but the 86 is much closer to a 2+2 than it is to a proper four-seater.
Front occupant space is ample enough, with plenty of adjustable in the seat and steering column for drivers to get into the perfect position.
There’s cupholders in the centre console, storage and the door pockets will even take a water bottle.
Front occupants also have access to a very, very small tray just in front of the shifter, though what it could accommodate is unknown.
We will also mention that when in odd-numbered gears, it can get tricky to use the climate controls, though it wouldn’t be a problem in auto-equipped cars.
Flick the front seats forward, contort yourself into the rear and, well, its more akin to a medieval torture device than passenger-friendly seating.
Headroom is especially limited, though we were surprised with the better-than-expected legroom due to the bucket-shape of the rear seats.
Don’t expect any mod-cons in the rear though, as the only thing to keep yourself entertained back there is the seat belt.
The boot accommodates just 237 litres of volume, which is just about enough to fit a large suitcase, though because of the short space, it will have to go in sideways leaving not a lot of room for much else.
Boot floor is also quite high, meaning tall objects will struggle to fit, but the rear seats can be folded flat to accommodate longer items.
While early versions of the 86 came with a spare wheel, in 2020, all new cars come with a puncture-repair kit.
GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.
GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.
Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.
The Toyota 86 kicks off at $31,440 before on-road costs for the base GT manual, while the GTS version starts at $36,640.
An automatic transmission adds $2300 to the asking price.
Our test car, a top-spec GTS with all the options, rings the till up to $39,590 thanks to the Dynamic Performance Pack and Apollo Blue paint adding $2950.
As standard, the 86 comes with dual exhaust tips and LED headlights with daytime running lamps, while the black spoiler and side mirrors are an option available to the GTS grade.
The 17-inch wheels finished in black are also exclusive to this spec of 86, and the Dynamic Performance Pack adds larger Brembo brakes and Sachs suspension (more on those later).
Inside, the 86 is fitted with a black leather interior, sports seats with Alcantara inserts, Alcantara touches on the dashboard and door trims, rear privacy glass, dual-zone climate control, heated front seats, 4.2-inch multi-function driver display, push-button start, floor mats and three-spoke multifunction steering wheel.
The multimedia system is displayed on a 6.1-inch colour touchscreen, and includes features such as Bluetooth connectivity, USB input and satellite navigation.
No doubt this version of the 86 wears a sizeable pricetag, one that puts it right in contention amongst faster and more practical hot hatches like the Hyundai i30 N, though how much value you put in a coupe body-style and rear-drive dynamics is up to you.
Compared to something like the 2.0-litre MX-5 though, which starts at $43,820, the 86 looks much more attractive, but again, this is not taking into consideration the Mazda’s convertible party piece.
Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.
The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...
Powering all Toyota 86s is a 2.0-litre four-cylinder Boxer petrol engine, outputting 152kW/212Nm when paired to a the six-speed manual gearbox.
Automatic transmission versions are downgraded to 147kW/205Nm.
Peak power comes in at a heady 7000rpm, while maximum torque is available from 6400-6600rpm for both manual and automatic versions.
Tipping the scales at around 1258kg means the manual 86 can accelerate from zero to 100km/h in 7.6 seconds, while the automatic version is 0.6s slower to the landmark time.
Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.
However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.
The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV.
Official fuel-consumption figures for the 86 is 8.4 litres per 100km with the six-speed manual.
However, we managed an 8.3L/100km figure after a week’s worth of driving, which is especially impressive given most of our time was spent in Melbourne’s inner-city.
Of note, the 86 requires 98 RON petrol.
What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.
The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.
The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.
It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up.
The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.
While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.
That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended.
This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.
Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.
By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.
It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.
Front engine, rear-wheel drive, it’s a tried-and-true formula for an engaging driving experience and the Toyota 86 certainly doesn’t disappoint its spiritual predecessors in this regard.
Sure, the engine is a little underpowered, but the free-revving 2.0-litre will happily be wrung out until the 7600pm cut off.
The slick six-speed shifter is also an absolute joy to move, offering satisfying ‘snicks’ with every gear change, and a positive and natural throw that makes it hard to mis-shift.
Pedal placement, a crucial element in a manual car, is equally excellent, with just the right amount of spacing between the clutch, brake and throttle.
Don’t get us wrong, we aren’t heel-and-toe devotees, but it's nice they are positioned well, and offer the right amount of feedback and engagement.
From the driver’s position, looking out over the long bonnet can be a bit daunting, but with the bulging front wheelarches, you can actually tell exactly where the front wheels are, making apex-clipping a breeze.
The fantastic steering response helps with that too, as does the communicative chassis that conveys exactly what the rear axle is wanting to do.
Balanced, neutral handling is the name of the game here, with MacPherson struts up front and a double wishbone rear.
Our test car was also fitted with the up-rated Brembo brakes and Sachs-branded dampers that are designed to improve stopping power and handling respectively.
However, without driving this car and an 86 without the Dynamic Performance Pack fitted, it’s hard to make comment on how much the handling characteristics have changed.
We can say that the Brembo brakes are excellent at scrubbing speed from the perky Toyota coupe, thanks to larger callipers and rotors.
Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.
It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.
However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.
The Toyota 86 carries a maximum five-star ANCAP safety rating and was crash-tested in 2012.
It scored 34.4 points out of a maximum of 37, with excellent 94 and 96 per cent results in the frontal offset and side impact tests respectively.
However, ANCAP standards have since moved on, and mandates the standard inclusion of driving assistance technologies such as autonomous emergency braking (AEB) for a five-star result.
The Toyota 86 is not fitted with AEB as standard, nor is it available as an option, but does come fitted with cruise control, reversing camera, hill-start assist and seven airbags.
GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.
It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.
As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.
Like all new Toyota vehicles, the 86 comes with a five-year/unlimited kilometre warranty, which is also accompanied by a seven-year anti-corrosion assurance.
The first service is due in the first month of ownership and is free, while scheduled servicing is usually every 15,000km/nine months, which every comes first.
Each of the next four services covering up to 36 months/60,000km is capped at $200 per servicing, while the next service rises to $391, $1860 and $391
Therefore, the first 63 months/105,000km of ownership will set buyers back $3051 in servicing.