Gac Emzoom vs Porsche Taycan

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Porsche says its Taycan models have always been performance-focused and this updated version is even faster than the car it replaces, in a straight line and point-to-point. It’s better equipped, more efficient, and yes, more expensive but every millimetre a Porsche in the way this EV sedan and wagon package has been executed.

It’s an impressive car likely to appeal to Porsche newcomers rather than traditionalists, although you may already have other Porsches in the garage. But with the Macan EV landing any minute and the pure-electric 718 Boxster and Cayman just around the corner it's a key part of the changing face of this iconic German brand.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Porsche has freshened up the Taycan’s front and rear end, the nose losing the vents dropping down from the headlights as previewed by the original Mission E Concept in 2015.

Matrix LED headlights are standard with high-resolution HD available. But there are no major sheet metal changes to the bulk of the car. And why would you fiddle with it? The drag coefficient is an ultra-slippery 0.22.

Around the back the Porsche logo in the rear light strip has been given a cool three-dimensional treatment al la the 911, Panamera and other current Porsches. And if you have eyes for the Turbo or Turbo S the brand’s glamorous ‘Turbonite’ metallic silver colour is now available.

Inside is a screen-rich environment with a three-dial digital version of the brand’s five-dial instrument cluster customisable through roughly 5000 configurations and there’s a new multimedia software interface for the central screens with additional functions. A passenger display is a $2860 option.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

At nearly 5.0m long and 2.0m wide but less than 1.4m tall the Taycan is a low-slung large sedan.

In the front of the Taycan I’ve got plenty of breathing space, lots of headroom and enough shoulder room and you don’t feel cramped relative to the co-pilot.

In terms of storage, there are pockets in the doors with room for bottles, a couple of cup and bottle holders in the centre console as well as a tray under the flying buttress type upper console section.

A lidded box between the seats housing a couple of USB-C outlets and a 12-volt socket is handy and there’s a decent-size glove box on the passenger side. 

Interestingly, an in-car video function enables video streaming on the central display (while the vehicle is stationary) and the passenger display at any time with the vision hidden from the driver by a lenticular-style screen.

In the back, sitting behind the driver’s seat, set for my 183cm position, I have ample legroom and space for my feet. Problem is my head hits the roof solidly, even with the extra room afforded by the panoramic glass insert, which is a no-cost option from the Taycan 4S up.

Standard configuration is two rear seat positions, although a ‘4+1’ set up which adds an occasional centre rear position is optionally available. Trust me, that’s tight. 

On the upside you have adjustable ventilation for the rear seat passengers (climate control zones on the Turbo grades) with a small oddments shelf below them, slots in the doors for bottles and two more cup or bottle holders in the fold-down centre armrest.

No map pockets on the front seat backs, so while there’s some room for storage it’s not exactly over supplied in that department, or for breathing space in general.

Boot space is relatively modest at 366 litres in the sedan but the 60/40 split-folding rear seat liberates more space if required. The Cross Turismo wagon offers 405 litres and a much larger load aperture for greater flexibility. An 84L frunk sits in the nose of all Taycans.  

Interesting to note Taycans in other markets boast an extra 41L of boot space. It doesn’t feature here because Porsche Australia has made the high-end Bose sound system standard and its sub-woofer eats into available capacity. 

A power boot lid or tailgate and auto self-levelling to maintain the car’s ride height under load is standard but there’s no spare tyre of any description. A repair/inflator kit is your only option, which is less than ideal.

Cost-of-entry to the Taycan club stretches from close to $174,500, before on-road costs, for the entry-grade, single-motor RWD model to just under $373,600 for the flagship dual-motor AWD Turbo S. That’s an increase of between 2.7 and 6.6 per cent, varying by model.

MSRP - correct at time of publication

The heavy-hitting Taycan Turbo GT is scheduled to arrive in the third quarter of this year at $416K, and we’ll no doubt see a sporty GTS variant within the next 12-to-18 months.

That price spread for the new Taycan pitches the Porsche against the likes of Audi’s closely related e-tron GT and RS GT, BMW’s three-tier i5 line-up and the Mercedes-Benz EQE sedan.

Highlight spec additions include ambient lighting, soft-close doors and an ‘Intelligent Range Manager’ which uses the nav and onboard systems to optimise energy use.

The ventilation system now features a heat pump which compresses outside air to heat the cabin and wireless charging is included across the board.

Then tip in adaptive cruise control, a head-up display, lane change assist, surround camera view (with ‘Active Parking Support’), rear side airbags and digital radio.

The base model picks up adaptive air suspension, alloy door sill protectors and a bigger, lighter battery.

That’s on top of a laundry list of non-safety or performance related inclusions like auto matrix LED headlights, dual-zone climate control, 14-way electrically adjustable heated front seats (with memory), partial leather trim, privacy glass, 10.9-inch central multimedia display, configurable digital instrument panel, 14-speaker/710W Bose audio (with digital radio), Apple/Android connectivity, an auto tailgate and more. 

While, depending on model, higher grades collect extra standard gear ranging from bigger rims and full leather interior to a panoramic glass roof and ventilated seats. 

Not bad, even in this elevated part of the market.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The entry-level single-motor RWD Taycan features a new electric motor that’s 10kg lighter and seven per cent more powerful but more notably produces 22 per cent more torque than the unit it replaces.

Both it and the additional motor fitted to the front axle of AWD models are permanent magnet synchronous units with outputs up across the range, the Turbo S producing a stonking 700kW and more than 1100Nm.

That 700kW peak number for the Turbo S comes courtesy of an ‘overboost’ function with Launch Control. And Taycan models equipped with the Sport Chrono package and the Performance Battery Plus have up to an extra 70kW courtesy of a 10sec push-to-pass button.

There’s a two-speed transmission on the rear axle and a single-speed on the front of AWD variants.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Taycan runs 800-volt electric architecture which means it can charge at up to 320kW on a DC fast-charger which is 50kW more than its predecessor. In fact, charging at more than 300kW for up to five minutes is possible. 

You’re looking at a 10-80 per cent charge in 18min on a fast charger which is down from 37min. It’s 46min on a more typical 120kW charger.

An 89kWh lithium-ion battery is standard on the entry-grade Taycan. It boasts a nickel, cobalt, manganese cell chemistry which Porsche says delivers high energy content, lower internal resistance and higher charge and discharge currents. And it’s 9.0kg lighter.

All models above it feature the 105kWh ‘Performance Battery Plus’, a roughly $12K option on the base car.

Maximum AC charging capacity is 11kW and you’re staring down the barrel of nine hours for a 0-100 per cent fill of the smaller battery and 11 hours for the performance battery pack.

Official energy consumption on a combined urban, extra-urban cycle varies from 17.1kWh/100km for the single motor Taycan to 17.8kWh for dual-motor variants.

On the launch drive program, covering mainly rural B-roads on Tasmania’s east coast, we cycled through all models on offer and recorded a best figure of 21.5kWh/100km for the single-motor Taycan up to 22.0kWh for the Turbo S. Not bad.

Claimed range is 566km for the entry-grade Taycan, up to 626km for dual-motor models.

Interestingly, on 4WD models the - front electric motor can electronically decouple more frequently to improve efficiency.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Full disclosure. My preference when it comes to Porsche propulsion is pistons in cylinders; ideally six of them, horizontally opposed. 

But if the Taycan is on your shortlist you’re ready to move past internal combustion and there is no doubt this car is properly quick. 

The entry-level RWD model accelerates from 0-100km/h in 4.8sec (0.6 faster than the outgoing model) with the Taycan Turbo S at 2.4sec which is hypercar fast.

Porsche admits to having played around with some dual-clutch transmission-type mimicry along the lines of the Hyundai Ioniq 5 N. But the boffins in Zuffenhausen left that to one side due to concerns over compromise to the car’s point-to-point ability. Porsche seemingly can’t entertain anything that makes a car slower.

It did, however, install a push-to-pass function on dual-motor versions which gives you a 10-second burst of extra performance which is fun.

Suspension is by forged alloy double-wishbone front and rear with some extra links at the back.

Adaptive air suspension is standard across the range, and ‘Active Ride’ is fitted to the upper variants which takes things one step further.

And it does ride very nicely. The launch drive covered second-class, coarse-chip B-road type surfaces and the Taycan smooths the road out beautifully.

Standard wheel diameter is 19-inch for the entry-grade, 20s for the 4S and Turbo, then 21s on the Turbo S. The cars on the launch program all featured 21-inch rims shod with Goodyear Eagle F1 or Michelin Pilot Sport 4 rubber and even on those big wheels the car still rides well.

In terms of the steering… hey, it’s a Porsche. It’s fantastic. Accurate and direct without being too jerky or snappy. It does exactly what you want the car to do. The connection with the front tyres feels like it’s almost direct.

This car may be lighter than its predecessor but all models are over 2.0 tonnes so you’d expect it to be heavy and slow. It’s not. Point and accelerate through corners with supreme confidence. It’s beautifully balanced. What you’d expect from a Porsche performance car.

Physical braking is by big ventilated discs all around with six-piston aluminium monobloc fixed-calipers at the front and four-piston units at the rear. Suffice it to say they wash off speed effectively. 

Believe it or not the Turbo S’s front brake calipers contain no less than 10 pistons, clamping ceramic composite rotors. We gave all Taycan variants a solid workout on the Baskerville Raceway just north of Hobart and stopping power felt as strong and effective at the end of the session as it did at the start.

There’s also improved recuperation capacity for the regenerative braking system, up 30 per cent from 290 to 400kW.

In terms of miscellaneous observations, beware the 11.7m turning circle. What might appear to be a three-point turn situation often turns into a five-pointer.

And entry to cars fitted with Active Ride is made easier (when activated). As soon as a door is opened, the body raises by 55mm. May seem OTT but it makes life with the Taycan that bit better.

Although Porsche and ANCAP do not intersect at this stage the Taycan ticks just about every active (crash avoidance) safety box in the book.

The highlights are AEB (including pedestrian detection), 'Intersection Assist', 'Lane Keeping Assist' and adaptive cruise control (with ‘Swerve & Turn Assist’). There’s also a high-def reversing camera, a surround view set-up, lane-change assist and a head-up display.

If a crash is unavoidable there are 10 airbags onboard (dual front and front side, driver and front passenger knee, rear side and full-length curtains) as well as an active bonnet to minimise injuries in a pedestrian impact and multi-collision brake minimises the chances of subsequent collisions following an initial crash.

There are two top tethers and two ISOFIX anchors for baby capsules and/or child seats across the second row.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Porsche covers the Taycan with a three-year, unlimited km warranty which is off the pace for the premium segment where five years, unlimited km is the norm. The high-voltage drive battery is covered by an eight-year, 160,000km warranty. The paint is covered for three years and a 12-year (unlimited km) anti-corrosion warranty is included.

Porsche Roadside Assist provides 24/7/365 coverage for the life of the warranty, and after the warranty runs out is renewed for 12 months every time the vehicle is serviced at an authorised Porsche dealer.

Thanks to fewer moving parts, servicing intervals for the Taycan are relatively lengthy at two years or 30,000km, whichever comes first. 

With Porsche, final costs are determined at the dealer level (in line with variable service labour rates by state/territory).