Gac Emzoom vs Mercedes-Benz V-Class

What's the difference?

GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.

Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.

What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.

All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.

The Mercedes-Benz V-Class, and in particular the Mercedes-Benz V220d, lives up to the notion of a luxury people-mover – for the most part. The leaking door is a concern, but may be confined to this vehicle only.

But in most every other way it has the whole prestige bus thing sorted. There is no denying that a more affordable van from a less, shall we say, desirable brand would do just as good a job.

But if you need to be seen to be offering the most luxurious people-mover you can buy in Australia, then you really ought to be looking at the V-Class…. just maybe go for the V250d, if the budget can stretch that far.

Up front, the Emzoom offers the most space and it’s where it feels most comfortable. The seats are supportive enough for longer trips, and while only the driver’s side is electrically adjustable, that’s not unusual at this price point. Wide door apertures make getting in and out easy and there’s enough elbow room so it doesn’t feel cramped.

In the rear, space is also surprisingly generous for the segment. The flat floor helps with legroom and headroom remains good despite the panoramic sunroof.

Storage is well thought through and generous. Up front, there’s a glove box, a deep centre console and a dual-phone tray that incorporates a ventilated wireless charging pad. There are two cupholders and a drink holder in each door storage bin. You also get an additional shelf underneath with both USB-A and USB-C ports, which helps keep cables and clutter out of the way.

In the rear, amenities are solid, with rear air vents, a fold-down armrest with two cupholders, map pockets and even small device pockets for added practicality. There's a drink bottle holder in each door and a single USB-A port behind the centre console.

Around the back, the boot offers a wide opening and a level load space, making it easy to use day-to-day. Capacity sits at 341 litres, which is enough for a weekly grocery run or a weekend away. There’s a spare tyre tucked under the floor and a powered tailgate is standard.

The tech is easy to live with, too. The media system is intuitive with clear graphics and a responsive touchscreen. Wireless Apple CarPlay connects quickly without fuss, and there’s also wireless Android Auto. Sound quality from the six-speaker system is crisp and the digital radio and Bluetooth hold a steady connection (where some rivals can struggle).

With the optional eight-seat setup, it’d be hard to think of this van as impractical. And if you consider that it also has a boot capacity of 1030L in its most downsized form (and 4630L with the rear seats removed), any argument seems null and void.

The fact the boot is electrically operated, and that it has a separate tailgate glass opening section, and that you can open the boot using the keyfob – not to mention the kerbside door – just adds to the pragmatic appeal of this van.

The six rear seat backs can all be flattened down, and you can tumble them forward, too – the kerbside seats in a one-by-one motion, the driver’s side ones tumble two-at-a-time. It takes a bit of muscle to do those ones.

Essentially you can set it up as a parcel van if you want, or even as a mobile office – the rear seats can be configured to face each other, in ‘conference’ style. But you need to know that this isn’t an easy process, and once you’ve got it set how you want it, you’ll probably end up just leaving it as is.

Loose-item storage isn’t great, but at least the door pockets are large enough for some bottles and documents.

No matter which way you like it, those in the back will have good ventilation (it has a three-zone climate control system with a separate fan controller in the back above the second-row seats), and a decent amount of space. Crucially, there are no cup or bottle-holders, nor any loose item storage in the back two rows – there are mesh nets on the backrests of the very front seats, but that’s it.

If you plan to use this as a mover of smaller people, the V-Class’s child-seat anchor-point game will not disappoint. It has four ISOFIX anchors (two in each row) and six top tether points – yep, every spot in the back!

Up front there’s a problem with the cup-holder situation, too – there are two, but they’re way down on the floor, meaning it’s hard to access your cuppa on the move. In fact, loose-item storage isn’t great, but at least the door pockets are large enough for some bottles and documents. There’s a sunglass holder, too. The little media screen is a bit disappointing in its size, and the Comand controller codpiece that juts out from the centre console can take some getting used to.

Connecting and reconnecting a phone isn’t too difficult (although you have to pair audio streaming separately to phone streaming – which is weird), and there’s no extended smartphone capability such as Apple CarPlay or Android Auto. Using the navigation system is very simple, but the graphics are extremely aftermarket looking – that’s no bad thing, because Benz’s maps always looked a bit 1990s, but these ones are somewhat cartoonish.

There are two V-Class models you can buy;  this newly added V220d variant, at $74,990, or the high-spec V250d Avantgarde, which is listed at $87,200.

That’s a pretty huge difference, especially considering you get plenty of equipment in the lower-spec version. To get a better understanding, let’s list off what’s standard, and what you get if you fork out the extra $12,210 for the top model.

The V220d has a 7.0-inch media screen with Garmin maps, dual USB ports, Bluetooth phone and audio streaming, auto headlights and wipers, DAB+ digital radio, CD, auxiliary and SD input, electric parking brake, electric front-seat adjustment with memory settings, cruise control, colour driver information screen with digital speedometer, black leather trim and sports pedals.

There’s three-zone climate control and velour floor mats up front, too, while parking moves are made easy with the brand’s Active Parking Assist system, which can semi-autonomously park the van for you. Other niceties include front and rear parking sensors, a reversing camera, dark tinted rear glass, heated/folding/auto-dimming side mirrors, and electric side doors and tailgate (with opening glass section).

Stepping up to the V250d sees the addition of a 15-speaker Burmester sound system, ambient lighting (three colours), a higher-resolution 8.0-inch media screen with integrated Wi-Fi hotspot and online access and navigation with live traffic updates, a 360-degree surround-view camera, adaptive cruise control, illuminated door sills in stainless steel, a rear parcel shelf, 18-inch alloy wheels, anodised roof rails, a body kit, chrome exterior trimming, LED adaptive headlights with automated high-beam and LED daytime running lights, and tyre-pressure monitoring.

There’s some separation between the two in terms of engines as well – see below for more detail on that.

And for a little bit of context, there are no other luxury-branded people-movers out there. Buyers may consider alternatives like the Volkswagen Multivan Executive at $83,390 (wait, how much?), but in all honesty, if you can forego the badge and just want space for your money, the Kia Carnival Platinum ($61,290) offers a considerably better value equation.

The car we tested had the optional roof rails ($649) and parking system with surround-view camera ($616) fitted, and was an eight-seat model rather than a seven-seater, which adds $1346 to the price.

The Emzoom Luxury is front-wheel drive and powered by a 1.5-litre turbo-petrol engine producing 125kW and 270Nm.

That gives it a slight edge over the GWM Haval Jolion, which sits at 105kW and 210Nm and puts it more in line with the MG ZS Vibe Turbo and Kia Seltos Sport+. On paper at least, it’s competitive for the segment and suggests there’s enough performance on tap for daily driving.

It’s paired with a seven-speed dual-clutch auto transmission. Around town, it can feel a little clunky at lower speeds, particularly in stop-start traffic, but it settles down as you pick up pace and feels much smoother on the open road.

Both the V220d and V250d are powered by 2.1-litre turbo diesel engines, but in differing states of tune.

The V220d has 120kW of power and 380Nm of torque, while the V250d pumps out 140kW and 440Nm. Those figures are decent given the capacity of the engine, and to help keep fuel use down it has stop-start, sadly it’s a bit grumbly and overactive.

Both run seven-speed automatic transmissions and are rear-wheel drive. The Benz vans have strong towing capability, with an unbraked towing capacity of 750kg, while it can deal with braked trailers up to 2500kg.

The Emzoom Luxury has a 47-litre fuel tank and a claimed combined cycle (urban/extra-urban) consumption figure of 6.6L/100km, which gives it a theoretical driving range of up to 712km. That’s more than enough to comfortably get through a week of mixed driving.

In the real world, my trip computer returned 6.2L/100km after a mix of mostly urban driving and a longer highway run. That’s a strong result and reinforces its credentials as an easy urban runabout.

Mercedes-Benz claims that over a mix of urban and highway driving, the V-Class will return 6.3 litres per 100km, no matter whether you choose the V220d or the V250d – which is pretty good given the thing is long (5140mm), wide (1928mm) and relatively heavy (almost two tonnes).

Over a lengthy drive in the V220d – some of it on a twisty mountain road, some in stop-start traffic, most on the freeway – I managed 7.2L/100km. This will rise with added bodies, but not by much.

On the road, the Emzoom has enough power to feel spritely and capable, whether you’re darting around town or merging onto the highway. That said, the way it delivers that power at lower speeds can feel a little inconsistent. There were moments where lifting off the accelerator didn’t translate to an immediate response, with the car continuing to surge forward briefly. Which made for a few 'eek…' moments during the week.

Handling is on the sharper side for the segment. The steering and suspension are well judged, giving it a slightly zippy, eager feel through corners without tipping into harshness. Braking, however, can feel a touch spongy underfoot, which takes away from that otherwise confident set-up.

Visibility is a mixed bag. Thick pillars, a relatively low window line and a small rear view can make it feel hemmed in from the driver’s seat. Though, the blind-spot camera feed popping up on the display takes some of the guesswork out of lane changes.

Ride comfort is solid overall. It handles bumps well enough, and a longer drive proved comfortable, although there is a low level of road noise that creeps in at higher speeds.

Where the Emzoom really shines is around town. It’s easy to manoeuvre, with an 11.2-metre turning circle that makes tight streets and car parks feel manageable. The 360-degree camera system is clear and makes parking a relatively stress-free experience.

My drive saw me chauffeur my partner and our dog down to Cooma, where we then took my parents down the coast. We put the V-Class’s flexible seating to the test, as we had to buy a massive bathtub and bring it back with us. This proved that, although this thing is a luxury van, it can also be a hugely practical delivery van.

The comfort on offer was perhaps the biggest advantage for my passengers – with superb suspension composure, ride comfort and body control, the V-Class is like a big boxy limousine.

It won’t set your heart racing in corners as there’s quite a lot of body roll to contend with, but the steering is direct and very nicely weighted, making for easy progress whether you’re piloting it down a mountain pass or dealing with roundabouts or parking lots. The turning circle is small, which in turn makes the van feel smaller than it actually is.

The brakes can feel a little numb underfoot, meaning you might find yourself pushing a little harder on the pedal than you think you ought to. The response is good, though, even with weight on board.

The extra, effortless grunt of the V250d would be advantageous.

What was a little surprising was a lack of torque at higher speeds for overtaking moves. On a slightly sloping country back road with four adults on board, I expected there to be well and truly enough for a quick overtaking move – but the drivetrain didn’t quite have the grunt to get the job done. At least, not in the Comfort drive mode.

By using the ‘Dynamic’ drive selector and choosing Sport mode, there was extra push on offer – the gearing changed, and so did the throttle response – and that made overtaking moves a little easier. But still, the extra, effortless grunt of the V250d would be advantageous, and I know I wouldn’t like having to play with the drive-mode switch every time I overtook. Just leave it in Sport mode? You’ll pay the price on fuel use. 

Around town the seven-speed auto went about its job really well, offering smooth shifts in all situations. The transmission can clunk when you engage park or shift to reverse, though, which isn’t overly premium, and there is some turbo lag that you’ll have to remember when you prepare to take off from traffic lights. Another thing that didn’t necessarily persuade my passengers of the premiumness on offer was the fact that the kerbside door leaked when it was raining. Not good.

The V-Class has been awarded the highest possible ANCAP crash test score of five stars – it achieved that in 2014, based on a EuroNCAP score that was put through local screening.

It has plenty of safety kit to keep your mind at ease – whether you’re a driver or passenger.

There are six airbags, including full-length curtain coverage, and the V-Class has a reversing camera with dynamic guide lines, an adaptive electronic stability control system (ESP) with load sensitivity and cross-wind assist, rollover mitigation, trailer-sway control (when fitted with a genuine Benz towbar), hill-hold assist, flashing brake lights under emergency braking and driver-drowsiness detection.

There are other handy features, including auto headlights and rain-sensing wipers, auto-dimming interior and exterior mirrors, forward collision warning (not AEB), blind-spot monitoring, lane-keeping assist (but not with steering intervention).

You’ve got spend up to the V250d to get the adaptive cruise control system, but there’s still no AEB on that variant.

The Emzoom is offered with a seven-year/unlimited km warranty which is great for the class.

Service pricing has yet to be finalised for the Emzoom and for now the service network is tiny, with only around 10 centres nationwide but you can undergo authorised repairs through places like MyCar.

Mercedes-Benz Vans backs the V-Class with a three-year/200,000km warranty plan, which is good.

The company has also introduced a new capped-price servicing plan for the V-Class, with maintenance due every 12 months or 25,000km, whichever occurs first. The fact the distance intervals are so far apart could be a bonus for business operators, but the costs are high: the first service costs $556, then the following two visits will set you back $1112 each time. Yikes.

A longer capped-price plan with lower prices would make this van a lot more attractive to business owners. A Kia Carnival could make a lot of sense in that regard, too – even business operators get a seven-year/150,000km warranty with a seven-year/105,000km capped-price plan, and the same cover for roadside assist.