What's the difference?
The Mercedes-Benz V-Class van isn’t made for ferrying parcels from point to point. No, even though it is based on the Vito courier van, the V-Class is all about human cargo.
And let’s be clear, here: we’re not talking about chucking people in the back and hoping they get to their destination without cracks or breakages. This is a luxury van made to move people in comfort and style, with all the trimmings you’d expect of a vehicle bearing the three-pointed star badge.
So, is it any good? I played hire-car driver to find out.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
The Mercedes-Benz V-Class, and in particular the Mercedes-Benz V220d, lives up to the notion of a luxury people-mover – for the most part. The leaking door is a concern, but may be confined to this vehicle only.
But in most every other way it has the whole prestige bus thing sorted. There is no denying that a more affordable van from a less, shall we say, desirable brand would do just as good a job.
But if you need to be seen to be offering the most luxurious people-mover you can buy in Australia, then you really ought to be looking at the V-Class…. just maybe go for the V250d, if the budget can stretch that far.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.