Gac Emzoom vs Lotus Exige

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

To say the Lotus Exige 350 Sport exists at the very pointy end of motoring is a sharp understatement. It is, in essence, a track car that you’re somehow allowed to drive on the road, which means it's hugely compromised in various ways as a vehicle for day-to-day use, yet it's not really fair to criticise it for those failings, because commuting was never its intended purpose.

While it would obviously shine in its natural environment of a race circuit, the fact is you could also enjoy it enormously between track days if you pointed it at a suitably smooth and winding bit of country blacktop.

The performance, handling, steering and stopping are all fantastic, in the right conditions, and you can see how someone might justify it to themselves as a far cheaper version of a ($327,100) Porsche 911 GT3. The difference being that a Porsche doesn't make you fold yourself up like a pocket knife every time you get in.

The Lotus, then, is a car for the extreme enthusiast, only. And possibly for nudists, too.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Lotus philosophy is summed by this slightly absurd mission statement: "Simplify, then add lightness". In the words of the great Barnaby Joyce "you don’t have to be Sigmund Freud" to work out that lightness is not something you can 'add', but you get the idea.

Everything about a Lotus is focused on the power-to-weight ratio, and this 350 Sport version takes the Exige to the ultimate degree, weighing in a full 51kg lighter than the S version, at just 1125kg, and with its hefty 3.5-litre supercharged V6 it is capable of lapping the company’s Hethel, UK test circuit a full 2.5 seconds faster.

Lap times, rather than road manners, are what this car is all about, and as such there are no creature comforts of any kind.

The Exige is an eye-catching beast, though, looking a bit like Darth Vader's helmet strapped to a skateboard. Everything about it is a statement of intent, and while the interior is as bare as Barnaby's brain, the gear lever, with its exposed workings and shiny silver knob, is a thing of strange beauty.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

Both the words 'practical' and 'space' have no place in a road test of this Lotus, so shall we just move on?

Oh, all right. There is no shoulder room to speak of and to change gears you have to fondle your passenger's leg. You're also in danger of breathing into each other’s mouths accidentally, you’re sitting that close.

Speaking of impractical, the door apertures are so small, and the whole car so low, that getting in or out is about as much fun as attempting to hide in a child's suitcase.

Cupholders? Forget it, nor is there anywhere to put your phone. There are two tiny oddment storage holes just near each well-hidden door handle, and a kind of slidey, slick shelf where a glove box might be, on which it’s not safe to leave anything.

Put things on the floor and they will slide under the super low seats and never be seen again.

The Lotus people pointed out a parcel shelf behind the seats, but I think they imagined it, and there is a tiny boot at the rear, behind the engine, which is smaller than some actual boots.

The question of 'value' is a tricky one when you’re looking at a $138,782.85 car that’s about as useful in day-to-day life as a matchbox-sized handbag. But you have to consider what people buy a Lotus for, and the answer has absolutely nothing to do with practicality.

A car like this Exige 350 Sport is purely purchased as a toy, a track-day special that you can, in theory, drive to the circuit via public roads. Franky, if I was rich enough to have one I’d still transport it there on the back of a truck.

Relatively speaking, you could have a far more practical and infinitely more comfortable Porsche Cayman for $30K less, but the Lotus is $30K cheaper than the similarly track-focused and brutal ($169,990) KTM X-Bow.

It is the opposite of comfortable.

In terms of features, you get four wheels, an engine, a steering wheel, some seats, and that’s about it. You can buy a circa 1993 removable-face two-speaker stereo, which you can't really hear over the engine and road noise, for $1199. Oh, and they do throw in air conditioning, which is also noisy.

Our slick-looking metallic black paint was also $1999, the 'full carpets' another $1099 (expensive floor mats, basically), the Alcantara trim pack $4499, cruise control (really?) $299 and the hilarious optional 'Sound Insulation' $1499 (I think they actually forgot to fit it). All up, our press car’s price climbed to $157,846, which, I have to say, is no one’s idea of good value.

On the plus side, the local Lotus people - Simply Sports Cars - do offer features a buyer would love, like regular Lotus Only Track Days, a chance to take part in the Phillip Island 6 Hour and the Targa High Country event, and various other racy experiences.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

In the past, Lotus engineers were satisfied with the power they got from tiny four-cylinder Toyota engines, but this Exige 350 Sport is a Very Serious Car and thus has a relatively whopping 3.5-litre, supercharged V6 shoehorned into its backside, which makes 258kW and 400Nm, and that's enough to fire this tiny machine from 0-100km/h in just 3.9 seconds, although it feels, and sounds, a lot faster.

The six-speed gearbox feels like it's been stolen from an old racing car and is an absolute joy to snick shift at speed.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Lotus claims a combined fuel economy figure of 10.1L/100km. We don't believe that would be easy to achieve, because the temptation to rev the hell out of it and hear it roar would be too great, and too constant.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

It's rare to find a car that is such an improbable mix of furious fun and infuriating annoyance. The Lotus is rattly, noisy, hugely firm to the point of punishing, with seats that offer encouragement but not support.

It is the opposite of comfortable and so hard to see out of that driving it around town, in any sort of traffic, feels borderline dangerous. There’s also the distinct sensation that you’re so low and so little that all those people in their SUVs won't see you.

Throw in the fact that it's so painfully, stupidly difficult to get in and out of and it's definitely not the sort of car you take if you're heading to the shops. I got so sick of its hard-edged annoyances at one stage that I became too grumpy to even take people for joy rides in it. I just couldn’t be bothered with the hassle, but then an inner-city suburb with high kerbs and even higher speed humps is not the Exige's natural environment.

The gearbox is a thrill a minute, as is the engine.

Making it even more of a challenge around town, at low speeds or in parking situations is the steering, which isn't so much heavy as wilfully obtuse. Doing a three-point turn is the equivalent of 20 minutes of bench pressing your own body weight. At least.

Out on a winding bit of country road, however, the steering becomes one of the best things about the car, because its pure, unassisted weighting feels so alive in your hands. There’s a sense of actually wrestling, or finessing it around corners that makes you feel a bit Ayrton Senna.

Indeed, the whole car comes alive, and starts to make some kind of sense, once you're on a smooth, perfect piece of tarmac. It is fast, noisy, thrilling, utterly and overtly involving, stiff of chassis and firm of ride, with brakes capable of pulling you up with indecent haste. It’s also, thanks to its low centre of gravity and mid-engined layout, beautifully balanced.

The gearbox is a thrill a minute, as is the engine, particularly once you explore the upper rev ranges, at which point the scenery really does become a scary blur out the ridiculously small windscreen.

Sure, you can't see anything behind you other than the engine, but what a lovely sight that is, and nothing is going to catch you anyway.

It does feel edgy, of course, and sharp, and it’s not as easy or refined to drive as some cheaper sports cars; an MX-5 makes for a far more pleasant companion. But this is an extreme Exige, a machine built by and for genuine enthusiasts.

And, above all, for the sort of people who will take it to a race track, which is where it both looks and feels completely at home.

Unfortunately, on public roads, it would be annoying more often than it would be thrilling, but the truly hardcore Lotus aficionados would never admit such a thing.

Unsurprisingly, considering it will sell fewer than 100 cars in Australia, Lotus has not had the Exige ADR crash tested, so there's no star rating. You do get two airbags, passenger and driver, as well as ABS, 'Hydraulic Brake Assist', 'Lotus Dynamic Performance Management', driver-selectable ESP with three modes, cornering brake control and EBD.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

Your Lotus comes with a three-year unlimited kilometre warranty and three years of roadside assist. A service costs $295, plus parts.