Gac Emzoom vs Infiniti Q50

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Q50 Red Sport is a premium sedan that's great value, with a cracker of an engine. While Infiniti has improved the ride and steering, it still feels to me that the engine is too powerful for the wheels and chassis to handle. But if you're looking for something of an untamed beast, this car could be for you. Just don't say we didn't warn you.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Q50 Red Sport looks cranky from front on, which I like in a car. Yes, the grille is simplistic and gaping, the nose is a bit bulbous, and sure, side on the car looks like a Lexus IS 350, but those rear haunches and the aggro body kit with its front splitter and boot lid spoiler make for an impressive looking four-door sedan.

The update brought restyled front and rear bumpers, those red brake calipers and the dark chrome 20-inch rims and new LED tail-lights.

Inside, the cabin is an asymmetrical paradise (or hell, if you're a bit OCD like me) full of sweeping lines, angles, as well as different textures and materials.

The red stitched quilted leather seats are an addition that came with the update, so is the new steering wheel and the ambient lighting.

The 'Sunstone Red' colour of our test car is also a new hue which looks a bit like Mazda's Soul Red. If red is not you, there are other colours – hope you like blue or white or black or grey because there's 'Iridium Blue', 'Midnight Black', 'Liquid Platinum', 'Graphite Shadow', 'Black Obsidian', 'Majestic White' and 'Pure White'.

The Q50 has similar dimensions to the IS 350: both are 1430mm tall, the Infiniti is 10mm wider at 1820mm,  120mm longer at 4800mm, and has a wheelbase that's 50mm longer at 2850mm.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Q50 Red Sport is a five-seat four-door sedan and is vastly more practical than its two-door Q60 Red Sport sister, in that I can actually sit in the back seat. The Q60's coupe styling looks amazing, but the sloping roofline means headroom is so severely limited that it reduces the rear seats to a place to throw your jacket.

True, I'm tall at 191cm, but in the Q50 Red Sport I can sit behind my driving position with legroom to spare and more than enough headroom.

Boot space is good at 500 litres, which is 20 litres more than the luggage capacity of the IS 350.

Storage throughout the cabin is good with two cup holders in the rear centre fold-down armrest, two more up front and bottle holders in all doors. A large centre console storage bin and another big storage area in front of the shifter are great for keeping junk under control and your valuables covered.

Maybe sit down for this next bit. The Q50 Red Sport lists for $79,900. Are you okay? Do you want a moment? Remember, though that only seems like a lot because it's not a Benz or a BMW. Truth is the value is pretty good – better than a German car of the equivalent size and grunt.

Look at the standard features list: 8.0-inch and 7.0-inch stacked touchscreens, the 16-speaker Bose 'Performance Series' stereo system, digital radio, road noise cancellation, sat nav, 360-degree camera, leather seats, power adjustable from sports seats, dual-zone climate control, proximity key, sunroof, auto wipers and adaptive LED headlights.

The 2017 update brought new standard features to the Red Sport including, red stitching on the seats and dash, quilted leather seats, new 19-inch alloy wheels and red brake calipers.

Don't forget that the bang-for-buck factor is strong with the Red Sport, too. In that nose is a twin-turbo V6 that makes almost as much grunt as the BMW M3 for about $100K less. Even the 340i, which Infiniti says is a Red Sport rival, is $10K more. Truth is though, the Lexus IS 350 is the real rival to the Q50 Red Sport.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Inside the Q50 Red Sport's nose is a 3.0-litre twin-turbo V6 petrol engine and it is a beautiful thing. To me this car is piece of technologically sophisticated jewellery that cradles a precious gem that pumps out 298kW/475Nm.

But I have my concerns... you can read about those in the driving section.

Shifting gears is a seven-speed automatic which delivers drive to the rear wheels.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Infiniti says the V6 petrol engine in the Q50 Red Sport should use 9.3L/100km if you're using it on a mix of highways, urban streets and country roads. We only had the Q60 Red Sport for 48 hours and after a couple of days of Sydney city commutes and a trip to the Royal National Park our trip computer was reporting 11.1L/100km.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Perhaps the biggest complaint we had about the previous Q50 Red Sport, which launched in 2016, was that it felt as though the chassis wasn't up to the amount of grunt running through it, and those rear wheels struggled to transfer the oomph to the road without losing traction.

We experienced the same issue again in this new car. I was breaking traction, not just in 'Sport+' and 'Sport' modes, but in 'Standard' and 'Eco', too. That was happening without pushing it hard and with all electronic traction and stability aids on.

If I was 18 I'd declare to the world I'd found my dream car - something that always wants to 'light 'em up' given half a chance. But like that one mate who always gets into trouble on a night out it's only funny when you're young.

A truly great performance car is planted, balanced and able to deliver the grunt to the road effectively. The Nissan R35 GT-R is the perfect example – a brilliant piece of machinery, a weapon of a performance car and with a chassis matched perfectly to its engine.

And that could be the issue with Q50 Red Sport - that engine feels overpowered for the chassis, and wheel and tyre package.

We also felt the previous Q50 Red Sport's ride, with its constantly adapting 'Dynamic Digital Suspension', was overly busy. Infiniti says it has developed the suspension system further and it does feel as though the ride is more comfortable and composed.

Steering was another area that we weren't overly impressed with when we drove the previous car. Infiniti's 'Direct Adaptive Steering' (DAS) system is super sophisticated and was the first in the world not to have any mechanical connection between the steering wheel and the wheels – it's all electronic.

The new Q50 Red Sport uses the upgraded 'DAS 2' and while it feels better than before, it's only in Sport+ mode that it seems most natural and accurate.

The Q50 was given the maximum five-star ANCAP rating in 2014 and the amount of advanced safety equipment which comes standard on the Red Sport is impressive. There's AEB, that works forwards and when you're reversing, forward collision and blind spot warning, lane keeping assistance and moving object detection.

There are two ISOFIX points and two top tether anchor points in the back row, for child seats.

The Q60 Red Sport doesn't come with a spare tyre because the 245/40 R19 tyres are run flats, which means even after a puncture you should be able to keep driving for about 80km. Not ideal in Australia where distances are seriously vast.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Q50 Red Sport is covered by Infiniti's four year/unlimited kilometre warranty with servicing recommended every 12 months or 15,000km.

Infiniti has a scheduled servicing program which will cost $1283 (in total) for three years.