Gac Emzoom vs Honda Civic

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Talk about your new-car unsung heroes – I can't believe Honda's not selling more of these. So, if you can get over the price, and you worry it might be too small for you, I encourage you to check the Civic out. The back seat and boot are both bigger than you might expect, and the drive experience leaves most SUVs in the rear view mirror.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

Beauty. Eye. Beholder. All that. But I reckon this Civic looks fantastic. Low-slung and sporty. The perfect antidote to all those bland, beige SUVs currently doing the rounds.

New as part of the most recent refresh is the front-end treatment, a new front bumper, more body-coloured flourishes and new designs for the 18-inch alloys. 

I think it looks sleek, premium and purposeful, and not at all boring.

Inside, though, it’s a little less adventurous, though I do adore some of the little design touches, like the perforated metal effect that spans the dash.

The central screen is pretty small by modern standards, and you don't want to push too hard on some of the touch points, like the gloss-black highlights on the doors, which feel flimsy, flexible and pretty cheap.

Now, the screen. Does UX design count in the overall design section? Let's say that it does. I haven’t really experienced less intuitive and user friendly cabin tech lately.

For example, I couldn't figure out (though I must admit I didn't resort to owner's manual) how to get Apple CarPlay to load automatically, if you can.

Instead I had to select my phone, cycle through several screens of approval, and then select my phone again, every single time I got in the car. I had a similar issue using Google maps, which simply wouldn't connect at all for me.

Good tech is easy and intuitive. This wasn't.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Honda Civic measures 4569mm in length, 1802mm in width and 1415mm in height, and as you've no doubt already noticed, it's not an SUV, rather a liftback-style sedan.

But if you feel like you need an SUV to move a family, I beg to differ. While the middle seat in the second row is too tight for adults (owing largely to the intrusive raised tunnel that runs through the middle of the cabin), the two window seats can absolutely fit adult humans. I'm 175cm, and had absolutely no issue sitting behind my own driving position.

But the biggest surprise is the boot, which opens to reveal a flat and wide storage space that can swallow 409 litres (VDA) of luggage. In real terms, that's more than enough for our pram and the assorted knick-knacks that go with it on a baby day out.

Unfortunately, though, there’s no spare. Instead you’ll find yourself wrestling with a hateful repair kit should you get a puncture, and you don't want to wait for roadside assist.

There's also twin USB ports in the back, as well as air vents, along with twin cupholders in the pulldown divider.

Ah, so we may have hit the first Honda hurdle. Ours is the entry-level e:HEV L, and it’s a cool $49,900, drive-away. The top-spec LX is $55,900, on the road. 

To put that into perspective, Toyota's two Corolla sedan hybrid grades are about $36K and $39K, drive-away, at the moment. The admittedly non-hybrid Golf starts at $39,990, on the road.

The German premium brands are still more expensive, but I think that might be at least part of the Honda’s problem. It now occupies a space between mainstream and premium, which might also be something of a no-man’s land.

Still, the entry-level L is decently equipped, with 18-inch alloy wheels wrapped in quality Michelin Pilot Sport rubber, all-LED lighting all around and key-less entry.

Inside, there’s synthetic leather and fabric seats, dual-zone climate, a 9.0-inch central touchscreen with Apple CarPlay and Android Auto, but also with Google built-in that provides mapping and updates and a 12-speaker Bose stereo.

Both Civic variants also arrive with a three-year subscription to 'Honda Connect', which gives you remote access to your car to lock or unlock it, pre-heat or cool the cabin, or set a geofence alert if your teenagers are borrowing it, that sort of stuff.

But… there are no full-leather seats, there's no sunroof, no wireless charging and you have to open the boot yourself.

The lack of all that doesn’t feel overly premium.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The Civic range is an all-hybrid affair, which in this case is what Honda calls its 'two-motor hybrid', which pairs a 2.0-litre petrol engine with two electric motors, one being an electric generator, and the other being the actual propulsion motor which sends power to the wheels. Expect a total 135kW and 315Nm, which is sent to the front wheels via a CVT auto.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Honda says you can expect 4.2L/100km on the combined (urban/extra-urban) cycle, but we found the fuel use was a still impressive 5.5L or so, admittedly mostly in the city.

The 40-litre tank drinks 91 RON 'standard' fuel, meaning its cheapish to fill up, and — using Honda’s numbers at least — should deliver a 950km driving range.

Yesterday, 91 RON was about $1.80 per litre meaning you can theoretically get from Melbourne to Sydney for around $75.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

First things first – I really, really like the way this Honda drives. There's a finesse, a confidence, in the drive experience that's sometimes missing from the new brands when they first arrive in Australia.

In short, it feels like it was engineered by people who really know what they're doing. That's the easiest way to describe it.

If you're used to driving older-fashioned hybrid systems you might be used to a bit of shuddering harshness when the engine kicks in, but that's simply not the case here.

Instead, the transition is seamless, with the Honda Civic making the choice for you and largely leaving you out of the process entirely.

Where the powertrain does let itself be more known is under heavier acceleration, with engine thrum seriously invading the cabin, without much in the way of flat-footed performance to accompany it.

But the magic of the Civic drive experience is in its balance. It's not a performance car, but there's real driver engagement to be found in the way it rides and handles. Equally, though, it's never uncomfortable, striking the balance between road-holding confidence and comfort really well.

Happy in the city, happy on a twisting road - this is not one of those smaller cars that leaves the drive experience as a secondary factor. It feels like it really has the driver at heart.

The big safety news surrounding the Civic is that its eight airbags are joined by 'Honda Sensing', which packages up every safety system you can possibly imagine — forward collision warning, lane keeping, adaptive cruise, AEB – and delivers them as standard across the range.

But the bigger news is that, refreshingly, none of it is overly intrusive. Even the speed limit warning, which – as in most cars – always gets the speed wrong, just flashes gently on the driver display, rather than binging and bonging through the cabin.

The Civic Hybrid scored a full five-star ANCAP safety rating, with the score based on crash testing in Europe through Euro NCAP. 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

The Honda is covered by a five-year/unlimited-kilometre warranty, and servicing is every 12 months or 10,000km.

There is a capped-price servicing program, called 'Low Price Servicing', which means your first five services are $199, but don't cover things like brake pads and tyres.