Gac Emzoom vs Citroen Berlingo

What's the difference?

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Given Citroen’s proud heritage of innovation, the Berlingo has a few unique and quirky features, but is overall quite conventional in its design and performance (though in a well thought-out and practical package).

With sub-$20K run-out pricing, it should have plenty of appeal for commercial customers, as it costs much less than its major rivals yet offers a superior payload.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The smallest Berlingo rides on a front-wheel-drive, 2728mm wheelbase with an overall length of 4380mm and width of 1810mm. Compared to the Caddy, the Berlingo is 46mm longer in wheelbase, 28mm shorter and 37mm wider.

Suspension features MacPherson struts up front and a tidy trailing arm arrangement at the rear, which is well designed for carrying heavy loads. Steering is via power-assisted rack and pinion and four-wheel disc brakes provide reassuringly strong braking. The turning circle is a compact 11.0 metres.

The cabin and cargo bay are separated by a removable grey vinyl screen, with a large clear section in the upper half to allow rear vision for the driver. Citroen says this screen is primarily to reduce air-conditioning requirements, which in turn reduces the A/C load on the engine to optimise performance and fuel economy. 

It’s also claimed to (slightly) reduce noise intrusion from the cargo bay, which is mostly caused by tyre roar through the rear wheel arches. However, Citroen has taken a commendable step in trying to muffle these noise paths by surrounding each wheel arch with large plastic mouldings which are claimed to contain sound-absorbing material.

Glazed rear barn doors with wiper/washer and 180-degree opening, plus solid sliding side doors, are standard issue. The barn doors also feature an asymmetrical design (one wide, one narrow) to off-set the centre pillars and reduce the large blind spot they create in the rear-view mirror. 

The cabin layout is simple and functional with decent-sized door mirrors, although the kerb side would benefit from a wide-angle lens due to a big blind spot for the driver created by the solid side door. The fold-down inboard arm-rest is a nice touch and the cabin is quite spacious, although tall drivers will find the left footrest too high for a comfortable leg position.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

The Berlingo’s 1433kg kerb weight and 2150kg GVM would normally result in a 717kg payload. However, Citroen’s official payload figure is 133kg higher, at a class-leading 850kg, because PSA calculates kerb weights differently to the norm (typically French). So, 75kg of that can be carried on the roof when shared across three racks with the mounting points provided.

Its robust 3250kg GCM allows up to 1100kg of braked trailer to be towed without any reduction in payload. Citroen states that this GCM applies up to a maximum altitude of 1000 metres above sea level, with a 10 per cent reduction for each additional 1000 metres. So keep those stats in mind if you’re heading for Mount Kosciuszko.

The cargo bay, which offers 3.3 cubic metres of load volume (or 3.7 with passenger sear folded), has a floor length of 1800mm and a roomy 1229mm between the wheel arches. This means it can carry one 1160mm-square standard Aussie pallet, easily loaded with a forklift through the rear barn doors and held in place by six tie-down points. There’s also internal lighting, a 12-volt outlet and sturdy ladder-frame cargo barrier behind the driver. Nothing for the passenger, though.

Cabin storage options include two pockets and a combined cup/bottle holder in each door. There’s also a large lidded compartment and two open bins set into the dash-top, two circular storage slots in the centre display plus two smaller pockets below and beside the gearstick; the latter a slim-line 'holster' complete with USB port.

The single glovebox has two-tier storage, and there’s a full-width cabin shelf overhead. The centre console, which is a module that can be unlocked and removed if you want floor space between the seats, has a cup holder at the front, a big internal storage area with sliding lid in the centre and two cup/small bottle holders at the rear. There’s also lots of vacant space for additional storage under both seats.

The Citroen Berlingo range comprises three models; the L1 Short Body Manual, L2 Long Body Manual and L2 Long Body Semi-Automatic.

Our test vehicle was the L1 Short Body Manual (aka M Confort VTi), which, with a 1.6-litre petrol engine and five-speed manual gearbox, is normally $22,990. This compares favourably with the Kangoo L1 SWB (1.2-litre petrol/six-speed manual) at $23,990, and is a huge 24 per cent saving over the Caddy TSI220 SWB (1.4-litre petrol/seven-speed dual-clutch auto) at $30,390. 

However, the Berlingo’s run-out price is now a bargain basement $19,990 drive-away, so you’ll save even more up front, plus be eligible for an immediate tax deduction if you're a business owner.

Given it’s a commercial van, our Berlingo came with all the usual visual cues of a hard worker, like the solid white body colour with contrasting black bumpers, door mirrors, handles and side rubbing strips, plus black hub caps inside 15-inch steel wheels with 195/65 R15 Michelin tyres and a matching spare. However, the cabin does at least get floor carpet.

Its standard equipment list includes useful stuff like a rear-view camera and rear parking sensors (essential in any van with solid side doors), guide-me-home headlights, height/reach adjustable steering wheel, RDS stereo sound system with a 7.0-inch touchscreen and multiple connectivity options (including Apple CarPlay, Android Auto and Bluetooth), cruise control with adjustable speed limiter, one-touch electric front windows and more.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The Euro 6-compliant 1.6-litre multi-point fuel-injected four-cylinder petrol engine is conspicuously rev-happy for a commercial vehicle, as evidenced by its tachometer which displays rpm increments all the way up to 7000rpm - with no redline.

The needle has to reach 6000rpm to access the engine’s relatively modest maximum power of 72kW (less than Kangoo/Caddy, which are both turbos), with peak torque of 152Nm (also less) at a relatively high 3500rpm. It also requires 95-octane fuel.

The five-speed manual gearbox has useful spread of ratios for both city/suburban delivery work and load hauling on the highway.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Our Berlingo achieved a combined figure of 7.2L/100km over a distance of 422km on a variety of roads and with different loads, including near-maximum GVM. Impressively, that was line-ball with the official combined figure of 7.1. With its 60-litre tank, you could expect a realistic driving range of 580-600km.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

The first thing we noticed was the relatively low cargo-bay noise, combined with low wind and engine noise. The ride quality was firm but acceptable without a load, and the steering responsive and linear in weight, with a strong self-centering effect ensuring good directional stability. 

The slick-shifting manual gearshift was nice to use, with well-defined gates and a light clutch action. Braking response was strong, but four discs designed to cope with a 3250kg GCM could bite hard if you pressed too firmly without a load.

With maximum torque at 3500rpm and peak power at 6000rpm, the 1.6-litre non-turbo engine responded best around town when kept revving freely between those two numbers. Although torque started to fall away sharply below 1800rpm, a useful amount remained between 1800-3500rpm, as evidenced by 2750rpm at 100km/h and 3000rpm at 110km/h in top gear on the highway.

With 600kg in the cargo bay plus a 100kg driver, our 700kg payload was 150kg below GVM. Handling and ride quality with this load was excellent, particularly over large bumps and on heavily patched bitumen roads. Braking was also reassuringly strong and it continued to track straight in cross-winds at highway speeds.

The engine’s rev-happy nature was noticeable on our 2.0km, 13 per cent gradient set climb with this load, finding its sweet spot in second gear at 3750rpm - which it happily pulled all the way to the top. Engine braking on the way down was non-existent, but the powerful brakes easily covered this shortfall.

No ANCAP rating here, but a LHD diesel version with dual airbags achieved four stars when tested by Euro NCAP in 2009. Evidence that our local model is aimed at cost-cutting fleet buyers is a front airbag and cargo barrier for driver only, with passenger front airbag and side airbags for both sides only available as optional extras. There’s no AEB either, but you do get an electronic stability control program with traction control and hill start assist, plus a rear-view camera and rear parking sensors.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.

A three-year/100,000km warranty includes roadside assistance, plus there’s a five-year anti-corrosion warranty. Scheduled servicing is 12 months/20,000km, whichever occurs first. There is also fixed pricing for the first three scheduled services of $416 (12 months/20,000km), $777 (24 months/40,000km) and $416 (36 months/60,000km).