What's the difference?
Yep, here comes another new brand.
The Australian new car market has been flooded with new car brands in recent years, not exclusively but predominantly from China. GAC is the latest, joining the likes of BYD, Deepal, Geely, GWM, Leapmotor, MG and Xpeng in an increasingly crowded market.
Quite simply, the market is now so crowded it means any new company with long-term aspirations will need to find a way to cut through. Being cheap alone won’t do it, nor will being stylish or nice to drive. No single trait will be enough, instead you will need to tick as many boxes as possible to secure any long-term security.
Which puts a lot of pressure on the Aion V, the brand’s mid-size, all-electric SUV that has just arrived in Australia. It will go head-to-head with the likes of the Geely EX5 and Leapmotor C10 at the more-affordable end of the electric SUV market. But does it tick enough boxes to make an impact? Read on to find out…
Just seeing a coupe SUV in the traffic makes some people very cranky, but others love the sight of them and it’s these fans that Mercedes-Benz is hoping to woo with its new GLC300 Coupe.
This new-generation GLC Coupe arrives six months after the regular SUV version of the GLC landed in Australia and goes head-to-head with the BMW X4 and Audi’s Q5 Sportback.
The coupe style with the ‘cut-down’ roofline which slopes towards a low tailgate means practicality is compromised and if you’re thinking of putting one in your family’s driveway then it might be an idea to read how this writer’s family coped with the GLC300 Coupe for a few days.
Candidly, I questioned the logic behind GAC entering the Australian market, especially now given the seemingly non-stop influx of other brands. How could it really hope to stand a chance against so many similarly priced and similarly equipped rivals?
Well, the answer is by providing a better product. The Aion V is simply a better package than many of its rivals, Chinese and otherwise, at least based on our initial impressions.
It combines value and practicality but also adds a level of driving comfort and manners its Chinese rivals can’t match.
Is that enough to guarantee success? Not at all, but it’s a strong foundation to start with and at least gives GAC a fighting chance to not get lost in the crowd.
Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.
The GLC300 Coupe isn't quite as great when it comes to being a family car as the regular SUV version of the GLC, and that's purely down to the sloping roofline which not only makes access more difficult to the second row but reduces boot capacity.
That said, the GLC300 Coupe makes a much better family car than a Mercedes-Benz C-Class sedan, or any sedan.
Easy and enjoyable to drive, packed with great features and still practical, the GLC300 Coupe would still cut it as a good family car.