Ford Maverick vs Subaru Crosstrek

What's the difference?

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

The Crosstrek is good to drive with great ground clearance and an excellent all-wheel drive system for light off-road adventures. I’m also a fan of the styling and features for the money. But The letdowns comes in the form of limited boot space and cabin storage, a short warranty and pricey servicing. Still, it’s great to see Subaru has updated the car's safety systems, the most important part of any car.

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

While SUVs tend to come in either a tall and boxy or coupe-like shape, the Crosstrek has a uniquely sleek and sporty wagon look that has stayed much the same over three generations.

Also while the Crosstrek competes with the Honda HR-V, Hyundai Kona, Mazda CX-30 and Toyota Corolla Cross the Subaru is the most off-road suitable thanks in part to its high 220mm ground clearance

As if to signal those adventurous aspirations the Crosstrek has a more rugged appearance with robust-looking plastic guards and chunky roof rails.

Inside the Crosstrek looks so much the same as most other new Subarus it's hard to work out which one you’re in. The materials are dark and soft, there is not much in the way of glitzy trimmings but there’s a high quality feeling throughout. 

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

The Crosstrek is a small SUV but its low and sleek shape doesn’t do it any practicality favours in terms of exiting and entering or storage in the boot.

Boot capacity is 291 litres which is very small compared to its rivals which have capacities closer to 350 or 400 litres.

People space inside, however, is good, and even for a tall (189cm) person like me there’s plenty of space up front and behind my driving position.

Storage space is passable with three cupholders and thin door pockets and a decent-size console bin.

Given the Crosstrek’s adventurous intent, the cabin should be more reflective of that rugged aspiration.

The Crosstrek range is divided into three petrol variants and two hybrids. With a list price of $43,990, our test Crosstrek 2.0S sits at the top of the petrols and second from the top of the line-up under the Crosstrek AWD Hybrid S flagship.

Standard features on our 2.0S include 18-in alloy wheels, roof rails, LED headlights and tail-lights, dual-zone climate control, push-button start, proximity unlocking , 10-speaker audio, wireless phone charging, Apple CarPlay and Android Auto, an 11.6-inch media touchscreen and leather-trimmed seats.

If you’re looking to save a few thousand dollars the 2.0R is almost as well equipped. 

Is it worth stepping up to the hybrid? Not in my opinion. The hybrid is the 'mild' kind and doesn't offer a great deal in terms of real-world fuel savings. You can read more on fuel efficiency below.

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

The Crosstrek 2.0S uses a 2.0-litre, four-cylinder, horizontally-opposed 'boxer' petrol engine which makes 115kW and 196Nm. A continuously variable transmission (CVT) with eight 'speeds’ isn’t the most exhilarating automatic but all Subaru now use CVTs.

The boxer engine has advantageous in terms of a lower centre of mass and helps deliver better driving feel thanks to more adept handling. Boxer engines also sound better to my ears with their throaty burble.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

The Crosstrek 2.0S's combined cycle (urban/extra-urban) fuel consumption is 7.2L/100km which aligns closely with our real-world test average of 8.7L/100km returned over mainly urban and city driving. That’s not bad, but given the price of fuel as well as the availability of EVs and excellent hybrids from other brands the Crosstrek is seriously behind the times.

Yes, yes, there is a hybrid Crosstrek, but it’s a mild-hybrid and the electric motor doesn't drive the wheels and doesn’t save much fuel. The hybrid Crosstrek has a claimed combined cycle consumption figure of 6.5L/100km, so there’s not much difference between the efficiency of the two. When you consider the price premium you need to pay it’s not worth stepping up into the hybrid.

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

I’ve never met a new Subaru that wasn’t good to drive, apart from that time a friend sent me his 30-year old Brumby minus brakes. But even that was fun, until it was time to stop… Anyway, in my view the Crosstrek is better than its rivals in multiple areas except one, which I’ll get to in a moment.

The Crosstrek 2.0S is comfortable to sit in and its ride and handling balance is exceptional for a vehicle in this class. Honestly, the ride quality, body control and steering outshines the HR-V, Kona, CX-30 and Corolla Cross in my view.

A big call out has to go to the Crosstrek's all-wheel drive system, which is exceptional. I have tested this vehicle in some pretty adventurous settings and the kind of terrain it can devour would frighten its rivals.  

But the one area that lets the experience down is the CVT auto. I feel this way about this type of transmission in any car and I’m not alone. CVTs provide smooth acceleration and deceleration but if you’re hoping for an engaging, sporty experience you’ll be left wanting.

That said, my wife also drove the car and thought it was perfect for city traffic. And I agree, it’s just on the motorway where you might notice the lack of oomph when overtaking.

Visibility is good and you sit quite high for a little SUV. That small size makes it easy to park and manage in the city’s tighter spaces.

Part of the reason we're testing the Crosstrek is because it was updated with more safety tech and equipment towards the end of last year. This safety boost means the Crosstrek continues to boast a maximum five-star ANCAP rating.

The big change was to the 'Eyesight' sensor system with better traffic sign recognition and enhanced AEB systems. An emergency vehicle stop system has also been added to bring the car to a halt if the driver becomes unresponsive.

The rest of the Crosstrek’s features carry over including AEB, lane-keeping assistance, front and rear cross-traffic alert (with braking) and blind-spot warning.

For child seats there are two ISOFIX points and three top tether anchor mounts across the second row.

There is a spare where but it's a temporary type which will get you to a repair place.  

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.

Subaru’s five year united kilometre warranty is becoming less appealing as other brands offer seven or even 10 years of coverage. 

Servicing is recommended every 12 months/15,000km and a capped schedule is pricey relative to its competitors at more than $2400 over five years or about $400 on average per service.

The brand is represented by a long-established and stable network of close to 130 dealers covering metro, rural and regional locations across every state and territory.