Ford Maverick vs LDV Deliver 9

What's the difference?

Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.

There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.

It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.

Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.

Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.

It has its flaws, like any vehicle, but it’s not as far away from segment leaders in terms of refinement and performance that its bargain-basement pricing might suggest. Whichever way you look at it, this is a lot of van for not a lot of money.

The design of the Maverick is one of its standout features, because it looks like a proper Ford truck, with elements in common with the Ranger and the F-150.

That’s despite the fact that underneath it actually has more in common with an SUV, sharing Ford’s ‘C2’ platform with the Escape and Bronco Sport.

It has the same ‘C-clamp’ lights that are a signature of the F-150 and have since found their way onto the Ranger.

It also has the same boxy design as its bigger siblings with a very upright front end and cut-off tail, giving it the ‘tough truck’ look popular amongst modern ute/pickup buyers in Australia and the US.

Other noticeable design elements include the Ranger-style grille treatment, slightly flared wheel arches and the ‘Maverick’ name stamped into the tailgate.

The Maverick is also available with exposed tow hooks as optional extras on the standard XLT, but they are included on the Tremor package, and add to the ‘rugged’ look of the Maverick.

Inside the Maverick looks less and feels like a pick-up and more like an SUV, with elements like the steering wheel and media system seemingly coming straight from the Escape.

But there are a number of small details in the interior design that impress, like the unique door designs and the texture finishes to some of the inlays on the dashboard and door pocket.

If imitation is the greatest form of flattery then Ford should be blushing, because the Deliver 9 appears to draw a lot of exterior design inspiration from the Transit van. It’s a substantial vehicle, as they tend to be in this weight division, with a 3750mm wheelbase and 14.2 metre turning circle, length of almost 6.0 metres (5940mm) and width of 2466mm. Its 2535mm height excludes it from underground and shopping centre carparks with typical height limits of 2.2 metres.

The rear-wheel drive chassis construction is simple and robust, with MacPherson strut front suspension, multi-leaf live axle rear suspension with supplementary rubber cones to boost support of heavy loads, rack and pinion steering and four-wheel disc brakes. There’s also ample use of hard-wearing black plastic on lower body sections where most scrapes and dents appear.

The cargo bay is accessed by one kerbside sliding door and dual rear-barn doors with 180-degree opening. The walls are lined to mid-height and there’s no roof lining. Bright LEDs provide ample lighting and even though our test vehicle was not the high-roof model, there was enough headroom for tall adults to stand without stooping. 

The cabin has a spacious and airy feel, even with a crew of three aboard, thanks largely to a banana-shaped dashboard with ends that curve towards the windscreen providing wide entry access and passenger legroom which is unusually generous for a commercial van.

The cabin has higher-grade look than you would expect at this price, with a tasteful two-tone blend of light/dark grey plastics and faux carbon fibre inserts on the dash along with comfortable, supportive seats with quality-feel fabrics.

However, there is room for improvement, as there’s no cargo protection for driver and passengers, no driver’s left footrest, crackly AM radio reception (too bad if you like talkback) and a poor-quality image projected by the reversing camera.

Again, in terms of size and use you’ll feel more like you’re in an SUV than a ute when you jump inside a Maverick. It definitely feels more like an Escape than a Ranger, even down to the basic layout of all the controls, air conditioning vents and storage spots.

But there are some unique elements, like the previously mentioned interior door trims, and there are some handy storage spots in the centre console along with a pair of cupholders.

There’s respectable space in the back for what is ultimately a small vehicle, but it could do with some extra amenities for the rear seat passengers. There’s a power outlet and some under seat storage space but no rear air con vents or cupholders. 

As for luggage space, this is where the Maverick diverges from the SUV script by adding its ute-style tray.

It’s a good sized bed, as the Americans call it, measuring 1381mm long and 1353mm wide, but with the tailgate able to be set a floor height it can accommodate eight-feet by four-feet wooden sheets (2400mm x 1200mm). Our test car came with the optional spray-in liner.

The tray features what Ford calls its ‘Flexbed’, which describes a variety of in-built functionality including pre-stamped slots in the side of the tray so you can insert timber as dividers, depending on what you want to use it for. There’s also a 12-volt outlet and 10 tie-down points to lean into its practical nature. 

It may be small in stature compared to the Ranger and F-150 but the Maverick isn’t a show pony. In the years since it arrived we’ve seen multiple examples of the Maverick being used as a working truck in the US, with plumbers and builders who don’t need a bigger model opting for the practical small ute and it’s easy to see it filling a similar role here.

Its 2358kg kerb weight and 4000kg GVM leaves a competitive maximum payload of 1642kg. It’s also rated to tow up to 2800kg of braked trailer but given the GCM figure (or how much you can legally carry and tow at the same time) is not published, we can’t tell you how much payload it can legally carry while towing that weight. 

We struck a similar problem testing a G10 LDV van as far back as 2017, when LDV could not provide the GCM despite a direct approach to the factory in China. Why such a fundamental figure must remain secret is a mystery to us and could be a deal-breaker if you need to tow and carry.

The cargo bay offers a competitive 10.97 cubic metres of load volume. Its load floor’s 3413mm length, 1800mm width and 1366mm between wheel housings means it can easily carry two 1165mm-square Aussie pallets or up to four 1200 x 800mm Euro pallets, held in place by a choice of eight sturdy load anchorage points. There’s also a small cave above the cabin which is ideal for carrying straps, ropes, load padding, tarps etc.

There’s more than ample cabin storage too, with large-bottle holders and two levels of storage in each front door, numerous nooks of different shapes and sizes across the dashboard including a driver’s cup holder, plus a single glove-box and large overhead storage shelf with central sunglasses holder.

Pivoting the two passenger seat base cushions forward reveals another big storage area beneath them. The centre seat backrest also folds down to reveal a handy work desk on the back if it, which includes two cup holders. Overall, there’s smart use of space here.

Our test vehicle is the long wheelbase mid-roof, which is part of a three-model Deliver 9 range offering mixed wheelbase and roof height combinations. According to local distributor Ateco, the van’s unusual name has no real significance beyond the fact that in China it’s sold as the V90, so given Volvo’s existing V90 nomenclature, LDV changed the name to Deliver 9 in export markets.

Available only with a 2.0 litre turbo-diesel engine, the standard transmission is a six-speed manual or there’s the optional six-speed automatic like our test vehicle, which has an RRP of $44,726. Needless to say, that’s a massive saving compared to top-selling van rivals like the Ford Transit 350L LWB RWD auto at $54,090 and Mercedes-Benz Sprinter 314 CDI LWB RWD auto at $66,240.

Colour choice is limited to Blanc White or Pacific Blue. It comes equipped with 16-inch steel wheels and 235/65R16C tyres with a full-size spare, plus checker-plate-pattern rubber flooring throughout, LED cargo bay lighting, big truck-style power adjustable and heated side mirrors with indicators, seating for three including an eight-way adjustable driver’s seat with fold-down inboard armrest and an multimedia system with big 10.1-inch touchscreen, two USB ports and Apple CarPlay (but no Android Auto) to name a few. There’s even a rare and endangered cigarette lighter and ashtray.

LDV also offers a $1500 options pack which adds 236-degree rear door opening (except mid-wheelbase model), blind-spot monitoring, lane-change assist and remote keyless entry with push button start.

Ford offers two engine choices in the USA - a standard 2.5-litre four-cylinder petrol-electric hybrid and a 2.0-litre four-cylinder turbo-petrol ‘EcoBoost’ option.

The hybrid powertrain makes a modest 120kW/210Nm and is only available in front-wheel drive, in an obvious nod to this ute’s shared DNA with an urban SUV. 

The EcoBoost fitted to our test car packs more punch, with 186kW/375Nm on tap and it’s paired to an all-wheel drive system via an eight-speed automatic transmission. 

LDV’s Euro 5-compliant 2.0-litre four-cylinder turbo-diesel produces 110kW at 3500rpm and 375Nm between 1500-2400rpm, which is adequate but not class-leading. It also offers a choice of Eco and Power driving modes and auto stop/start. 

The six-speed torque converter automatic is smooth-shifting and easy to use. It also has the option of sequential manual-shifting which can be handy at times when hauling heavy loads, particularly in hilly terrain to save the transmission from continually hunting for gears.

Ford claims the Maverick Hybrid is capable of hitting a fuel economy figure of 6.3L/100km, which is a lot more efficient than its bigger ute siblings can manage and on par with consumption the Escape Hybrid manages in the US market.

The more powerful EcoBoost is obviously not quite as efficient, using 9.4L/100km on the combined urban/highway cycle. Although this turned out to be pessimistic, as we saw returns of around 9.0L/100km in our LA test drive.

The dash display was showing an average combined figure of 11.0L/100km at the end of our 290km test, with the auto start/stop function disabled and about a third of that distance hauling maximum payload. Our figure crunched from fuel bowser and tripmeter came in at 12L/100km, so you could expect a real-world driving range of around 660km from its 80-litre tank.

As you approach the Maverick your brain tells you it’s a ute, but once you hope inside and start driving that idea quickly vanishes and you realise this is an SUV in disguise.

And that’s not a criticism, because Ford offers the Ranger and F-150 for people who do want a ute/pick-up that looks and drives like a ute/pick-up, so that’s not the role of the Maverick.

This is designed to be an urban-friendly vehicle for those who may want a ute but need something smaller and more efficient.

The EcoBoost performs admirably on the road, with decent low speed response and enough grunt when you stand on the accelerator and rev it hard. The Maverick isn’t a big vehicle, so it doesn’t need a particularly big engine to get the job done. 

The eight-speed auto is well-suited to the EcoBoost, able to get the most out of the engine when needed but also returning that strong fuel figure. 

It’s not meek, though, the Maverick EcoBoost has a standard towing capacity of 900kg but can be upgraded to pull up to 1800kg with the 'Tow Package'.

Unfortunately, the Los Angeles landscape didn’t give us a chance to test the Maverick’s off-road credentials, because it does have good on-paper capabilities.

Particularly the Tremor, which has specific drive modes for 'Normal', 'Sand', 'Mud', 'Slippery' and 'Towing', as well as the ability to switch the traction control off with the press of a button so you can let the wheels slip on loose surfaces.

But around the streets and freeways of LA it did impress with its on-road manners. The steering is nicely weighted and direct, and when paired with the compact dimensions of the Maverick it reacts and drives much more SUV-like which means it feels at home in the city.

It’s pleasantly civilised to drive unladen, even on bumpy roads. With rock-hard tyre pressures (front 51psi, rear 71psi) recommended for load-carrying, the unladen ride remained disciplined and relatively smooth, so LDV has done a good job with the suspension tuning.

We were also pleasantly surprised by the low internal noise levels, not only in city and suburban driving but also at highway speeds. We can only assume that the load floor’s thick rubber flooring, which also covers the rear wheel housings, is effective in reducing the higher noise levels typically experienced in vans without cabin bulkheads like this one.

There are clear eye-lines to the door mirrors and the view through the rear doors using the central mirror is also uncluttered. There’s evenly-balanced elbow support for the driver between the fold-down inboard armrest and door moulding. However, we did miss having a left footrest.

With maximum torque available across a broad band between 1600-2400rpm, the engine displays good flexibility in city and suburban driving, even though it lacks the instant punch of rivals like the Transit’s stellar 2.0 litre EcoBoost engine when operating in its peak torque zone. The engine only needs 2000rpm at 100km/h and 2250rpm at 110km/h, but the degree of push required on the accelerator pedal to maintain it feels like it’s punching above its weight a little in either drive mode.

Our only major gripe is the adaptive cruise control. Usually these systems will automatically resume their pre-set speed, after being given clear road ahead following a lane change from behind a slower vehicle. However, our test vehicle required tapping the accelerator each time a lane change was made to resume the set speed. It also required this reset technique after downhill braking, so some refinement here would be welcome.

There’s no ANCAP required in the 3501-800kg GVM class but it comes well equipped for the money with AEB, lane-departure warning, reverse parking sensors and wide-view reversing camera, hill-hold assist, adaptive cruise control and stability control. There’s also driver and passenger front, side and curtain airbags. No cross-traffic alert but blind-spot monitoring and lane-change assist are available as part of the previously mentioned options pack.

It’s also much too early to speculate on ownership and warranty details.

Ford hasn’t made any official commitment to bringing the Maverick to Australia but if it does it would be logical to expect it to mirror what we already expect in terms of warranty and the ownership experience.

That means five-years/unlimited kilometres of coverage and Ford’s capped price servicing plan.

LDV’s national network of 82 dealers inspires more confidence than the three years/160,000km warranty, which is less than the major players – but then its purchase price is much lower too. Scheduled servicing is six months/5000km then 12 months/35,000km whichever occurs first and 12 months/30,000km after that. Capped-price servicing program of $1895 covers the first three years or 95,000km whichever occurs first.