What's the difference?
Is this the car Ford Australia is crying out for?
It’s a question we’ve been asking ourselves from afar ever since the Maverick first appeared in the USA in 2021. In simple terms this is an SUV disguised as a ute, or if you prefer to look at it another way, a ute designed for the urban environment.
Why does Ford Australia need it? Because utes are what it does best and SUVs are what it struggles with. The Ranger is, by some margin, its best-selling model and the F-150 is coming to a showroom near you soon, while the Escape SUV has been dropped due to consistently low sales.
The Maverick isn’t quite a true replacement for the Falcon ute, but it’s arguably closer in concept than the more rugged Ranger.
It’s the kind of vehicle that should pacify people calling for Subaru to bring back the Brumby. In other words, this is a vehicle that has the potential (key word) to appeal to a broad audience; even more so than the niche Bronco off-roader.
There's a significant catch, though. Ford doesn’t make it in right-hand drive.
Fortunately for CarsGuide we were recently given the opportunity to sample the Maverick in the USA getting behind the wheel of the XLT Tremor variant in Los Angeles, California.
Ford has given its Ranger ute range a mild facelift. And mild is the word. If you look closely, you might notice some small visual changes, but the real news is under the bonnet where a new entry-level powerplant lives.
And however you look at it, this new engine that addresses the ownership issues experienced by some Ranger buyers since the bi-turbo diesel engine was released back in 2018, was probably overdue.
But the new powerplant comes at a cost; in terms of power and torque, even though the vital towing statistics remain for the Ranger.
The other changes that come with this facelift include some new tech, and the availability of the V6 turbo-diesel (which is unchanged) across the entire Ranger 4X4 dual-cab line-up.
For this review, we’ve concentrated on the new engine as being the major point of difference, and we’ve driven it the base-version XL trim specification. That means this is potentially the lightest variant, and heavier specifications might blunt the performance a little. But overall, this is representative of the new powertrain and represents the biggest point of difference in what is otherwise a very minor facelift.
Potential is the key word when it comes to the Maverick. It has loads of potential to be a sales hit in Australia, provided Ford can get it in at the right price and specification level. In many ways, for all the success the Ranger has had for the company, the Maverick is the closest thing Ford has built to the Falcon Ute since its demise.
There’s obviously no guarantees in the automotive business, but if Ford could add the Maverick as a would-be Escape replacement it clearly has the potential (there’s that word again) to do a much better job for a brand known for its adventurous models. Whereas the Escape struggled to attract attention in a crowded SUV market alongside the likes of the Mazda CX-5, Toyota RAV4 and others, that wouldn’t be the case for the Maverick.
It’s been a hit for the Blue Oval in the US, with more than 22,000 examples sold in the first three months of 2023 and the company hiring more workers to try and keep up with demand. Which will only delay any plans to bring it to Australia, as the US market clearly has priority.
Which is a shame, because it would appeal to the large number of Australians who live in urban centres but have an active lifestyle. Especially the hybrid model, which would be ideal for weekday use while allowing owners to chuck their mountain bike or surfboard in the tray and head for adventure on the weekends.
Maybe that’s an idealistic view, but the Maverick left a strong impression and would fit so neatly into Ford Australia’s line-up it would be a waste if it never made its way Down Under.
Our time with the new Ranger was limited in terms of distance driven and the number of variants we could sample. We were also unable to test the vehicle with a trailer attached, so we’re unsure as to how well the new, lower-powered engine will cope with towing duties.
We do know the new engine is being welcomed by owners and fleets who held concerns over the technical layout of the previous 2.0-litre powerplant, but only time will tell if the reduced performance is seen as being balanced by the technical upgrades.
We can also tell you there’s nothing inherently wrong with the new 2.0L in the context of normal driving on normal roads and its refinement is still an improvement on a lot of its competitors’ offerings.
Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.