Ford Bronco vs Jeep Gladiator

What's the difference?

In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.

Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.

Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.

Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school. 

This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The Gladiator is far from the most practical, versatile, or sensible dual-cab on the market. Not going to lie, though. This is the most fun I’ve had in a ute in a long time.

While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.

It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.

For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.

It’s a great example of using retro design elements without getting lost in nostalgia.

It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.

The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.

Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.

The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.

The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.

Despite a legion of trendy retro-styled off-road pretenders, from the Ineos Grenadier to the GWM Tank 300, there’s nothing quite like the original Jeep style which the Gladiator shares with its Wrangler sibling. Unless you’re Mahindra which has technically been producing Willys Jeep successors for longer, but that’s another story for another time).

The new Rubicon looks a bit more swish in 2026, with the body coloured wheel arches and a tweaked grille which is now wider and shorter. The two-tone roof which was previously optional is now standard.

It looks rugged, tough, and undeniably classic, with the mud terrain tyres sealing the deal.

Of course, you can’t forget the many so-called ‘Easter eggs’ Jeep hides about the place. In the case of the Gladiator, these include a silhouette of a Willys Jeep climbing up the driver’s side windscreen, a gorilla imprint on the opposite side signifying the windscreen is now constructed from the same stuff designed to make your phone scratch-free. The tray features imprints of dirtbike tyres where you might want to strap two in and even the recirculate button on the climate unit is in the shape of a Wrangler. Nice touch.

On the inside generally, it feels like a purpose-built vehicle in much the same way as an old Defender. It leaves you with a sense of how genuine it all is, with loads of physical switchgear and an overall shape meant to replicate the no-nonsense appeal of Jeeps dating back to the Willys.

The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.

That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.

The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.

It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.

It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.

In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.

Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.

Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.

It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.

The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.

In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.

The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.

The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.

It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.

Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).

However, also like an old Defender, the Gladiator’s interior is full of compromises to maintain its iconic design.

The seating position is awkwardly high, which is fine when off-roading, but can be limiting when you’re just driving around a city, and the footwell is half taken up by a transmission tunnel so there’s nowhere to rest your foot.

The door cards are pretty basic because the doors are removable (although Jeep stresses this is only legal on private property), but elsewhere there’s much-appreciated levels of functionality in an era of touch-based controls.

The centre control panel, for example, features physical dials for high-use functions and toggles or buttons for everything else. It’s mercifully easy to use and old-school motorists will also love the physical shifters for gear selection and the transfer case alongside. And an analogue handbrake is an increasingly rare sight.

There are even buttons we didn’t ask for, like the four pre-wired auxiliary switches, and while the dash trades away a fully digital panel for a digital supervision screen with analogue dials either side, it suits the character of the car.

It’s not the most comfortable space to be in, however. Not only is the seat base super high off the ground, but despite the Gladiator’s imposing dimensions the front seat somehow feels narrow.

Storage is okay, but not on the same level as many rival utes. The basic doors score nettings on each side, with two deep and useful bottle holders in the centre console. The armrest box is two-tiered which is handy, and there’s a small glove box. Outside of this, there’s not a lot of storage up front.

The rear seat is decent when it comes to space for the ute segment, although it is also very high off the ground and hard to clamber into thanks to the way the rear door is shaped. Once you’re in there, be sure not to smack your head on the frame, which seems like it could be an easy thing to do.

Again, nets feature in the doors, with two more nets on the backs of the front seats, which also feature luggage hooks. There are dual adjustable air vents back there and two bottle holders moulded out of the centre console. They're nicely-sized, but will eat into the legroom of any adult you want to put in the centre rear position, making it extra cramped if you have three across.

The back seat features some things I’ve never seen before, though. There’s a huge storage area underneath the seats with its own lid, and some limited storage space behind the seat backs which features a removable Bluetooth speaker which also automatically re-charges when it’s docked back there. Cool.

The rear window features an opening port, which is also rare, while all the main storage compartments are lockable for when you want to leave the car with the roof and/or doors off.

Capacities and payloads have never been a strong point for the Gladiator. The tray measures 1531mm long, 1443mm wide and 1137mm between the arches, making it unable to fit a standard-sized Australian pallet. The payload is also limited at just 693kg, far short of the close-to-one-tonne many work-focused dual-cabs can hit.

However the tray isn’t for show only, featuring an array of useful tie-down points and a built-in rail system to help secure all sorts of objects. There are even steps built into the rear bumper design for easier access and a full-size spare wheel underneath.

The braked trailer towing capacity is limited to just 2721kg which is also short of the industry benchmark 3500kg, all of which may limit its use as a work vehicle, or even its appeal as a touring vehicle. I could see how these capacities are easily exceeded with a rooftop tent, recovery gear, a fridge, supplies and at least one passenger.

For this update, the Gladiator has been trimmed down to just one variant, the fully-loaded, top-spec Rubicon.

While the lesser Night Eagle grade has been discontinued, the good news is the Rubicon is now more affordable, starting at $82,990, before on-road costs. Although this still pitches it against only the most expensive mainstream dual cabs.

At this price, for example, you could pick a Ford Ranger in luxury Platinum or sporty Wildtrak form, or even as a plug-in hybrid. However, this car’s classic vibe and purpose-built feel, with a big six-cylinder petrol engine, is more reminiscent of the Ineos Grenadier Quartermaster, which wears a price tag well in excess of $100,000.

While it might be a pricey ute, the Gladiator Rubicon comes with all the gear plus extra stuff for this update, including new 17-inch two-tone wheel designs clad in pricey BF Goodrich mud terrain tyres, Nappa leather seats and a more powerful standard alternator with pre-wired auxiliary switches.

There are also body-coloured fender flares replacing the previous black plastic ones, 12-way power adjust and heating for the front seats, extended soft-touch materials throughout the cabin, a much larger and better-specified 12.3-inch multimedia touchscreen (with built-in nav) as well as wireless Apple CarPlay and Android Auto connectivity. In addition, the LED headlights have picked up an auto high-beam function and the spray-in bedliner for the tray is now standard.

Standard overlanding kit includes the brand’s signature 'Roc-Trac' on-demand 4x4 system, which includes front and rear differential locks, an electronic sway bar disconnect (pretty rare), manually selectable low-range gearing (with a 4:1 ratio), as well as additional underbody protection and rock-slider side steps.

Not enough? This is the only ute on sale in Australia where you can remove the roof and pop the windscreen flat for a full-on Barbie (or maybe Ken) Power Wheels vibe.

The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic. 

However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.

Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.

Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.

With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.

There’s a relatively massive 3.6-litre non-turbo, non-hybrid ‘Pentastar’ petrol V6 engine under the bonnet, producing 209kW/347Nm. 

Sounds old-school because it is, and it remains the only option for this machine in Australia despite emissions regulations closing in and a 2.0-litre four-cylinder turbocharged engine available in the current Wrangler and overseas versions of the Gladiator.

The V6 is mated to a predictable ZF-sourced eight-speed (torque converter) automatic transmission and drives either the rear- or all four wheels depending on the mode selected.

Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.

The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.

That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.

While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.

As you might imagine, the large naturally aspirated petrol engine combines with the over 2.0-tonne Gladiator to make for a relatively steep fuel bill.

Consumption is a hardly-impressive 12.4L/100km on the official combined (urban/extra-urban) cycle, with our car consuming even more - 12.9L/100km - on our three day test covering nearly 500km and with no shortage of freeway time either.

Brim the 83-litre tank and theoretical range is around 670km, dropping to just over 640km using our on-test figure.

The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.

Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability. 

We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.

But despite being out of its element, the Bronco felt perfectly at home.

The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.

It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.

The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.

Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.

As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.

However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.

The Gladiator is interesting to drive for many reasons. Mainly, because as a purpose-built off-roader it's a little compromised when it comes to on-road manners.

For example, the high seating position and tapered bonnet shape might be great for visibility off-road, but the boxy design of the chunky A-pillars (designed to keep the car in one piece when the doors roof and windscreen are removed) make it a little difficult to see properly around corners at T-junctions or roundabouts in the confines of a city.

Even proximity of my head to the roof presented a problem when trying to see whether traffic was coming at an intersection with the vehicle angled downhill.

The next alarming trait is how vague the steering is while on the tarmac. It’s an unfortunate characteristic of the Gladiator’s rugged live front axle, making this ute a bit of a handful to steer at low speeds. And it tracks all over the place on the freeway, requiring constant vigilance and steering input from the driver at higher speeds.

It’s also noisy, despite this 2026 version featuring extended sound deadening in the cabin. It needed it. The knobbly mud terrain tyres make their presence felt through a resonant droning entering the cabin at all speeds.

Then, at freeway pace, the wind noise from the Gladiator’s blocky shape picks up. You can feel the sound waves leaking in through the removable doors and plasticky removable roof. There are even silly things like being able to feel reverberations of the sound system through the accelerator pedal.

So, I should hate the Gladiator, right?

Wrong.

This thing is ridiculous amounts of old-fashioned fun. The V6 engine is keen to rev and the transmission lets you ride the gears out, creating a throaty roar and lurching acceleration reminiscent of old Commodores.

While the mud terrain rubber is noisy and offers questionable levels of grip on tarmac or in the wet, the thick sidewall combines with coil springs and chunky Tenneco shock absorbers all-around to make for a pretty decent ride for a ladder-frame vehicle.

In addition, we took the Gladiator for a quick off-highway jaunt as its design intends and it performed as-expected. It has great approach and departure angles, with good visibility for peering over moguls and into ruts or dips.

The mechanical hardware feels up to the task, and while it might slip once or twice as the less sophisticated traction systems (compared to, say, a modern Defender) find their bearings, the Gladiator ate up the moderately challenging trails we found for it.

The chunky tyres come into their own, with the sidewall offering confidence, and the car clambers about with relative ease. Obviously, the enormous 3488mm wheelbase and resulting 18.4-degree breakover angle are the Gladiator’s Achilles heel, making me think twice about cresting certain hills or objects, and making this ute particularly prone to cringe-inducing underbody scraping.

Still, despite its comparatively unsophisticated approach and lack of environmental responsibility the Gladiator is a huge amount of fun to drive.

The previous Gladiator was awarded just a three- out of five-star ANCAP safety rating in 2019, although this updated version gets a few notable upgrades including side curtain airbags, seat reminder alerts and auto high beams.

On the modern active safety equipment front, the new Gladiator scores auto emergency braking, blind spot monitoring with rear cross-traffic alert, adaptive cruise control, roll mitigation as well as front and rear parking sensors and a halfway decent reversing camera.

Not present is lane departure warning or lane keep assist, and given how long the Gladiator is, it would be nice to have a front parking camera, too.

It’s disappointing to see the Gladiator miss key kit like lane keep assist, but unlike a lot of modern vehicles, the Gladiator isn’t annoying to drive and I didn’t find myself needing to turn any equipment off to make it work off-road, either.

These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.

It’s no secret ownership has long been an awkward topic for Jeep, with models like the Grand Cherokee previously causing all kinds of dramas for owners. A quick scan of forums suggests the Wrangler and Gladiator are less prone to issues compared to their more mainstream siblings in the Jeep line-up. So, food for thought.

Regardless, the Gladiator is offered with a five-year warranty which is distance-limited to just 100,000km, which is well off the pace, although a five-year capped price servicing pack is priced at a reasonable $399 per annual or 12,000km workshop visit.

The brand also offers lifetime roadside assist so long as you continue to service your Jeep in its authorised dealer network.