What's the difference?
Have you seen that new Ford television commercial filled with its three most adventurous vehicles - the Ranger, Everest and Bronco - driving across a variety of Australian landscapes as people old and young alike have fun in a trio of the Blue Oval’s finest?
No? That’s probably because it doesn’t exist, because Ford Australia doesn’t sell the Bronco SUV here despite the fact it’s the third member of ‘T6’ family alongside the Ranger and Everest.
No vehicle sums up the state of Ford Australia better than the Bronco. It’s a rugged, capable SUV that would seemingly appeal to the Australian market and it’s built on the same underpinnings as the Ranger/Everest (the so-called ‘T6’ platform) that was developed here, in Australia by Ford’s engineering and design teams based in Melbourne.
And yet, despite that, and the fact it obviously has the capability to be made in right-hand drive, Australians are denied access to this reborn icon (Ford’s words).
The problem, it seems, is the Bronco’s popularity in the US market, with orders stretching well beyond a year the company, understandably, wants to make sure it has that resolved before it expands.
At least, that’s what Ford’s global CEO, Jim Farley told CarsGuide in September 2022, leaving the door wide open for the Bronco to eventually make its way down under.
“We can do Bronco and Bronco Sport for the globe for sure,” Farley said. “But we have, like, a year or two order bank so we have a lot of work to do on our capacity before we can even consider something like that.”
He added: “Of course it can be engineered, just like Mustang, but you have to invest in the capacity and it’s like the first or second inning of building up the Bronco line-up.
"It’s a whole family, we’ve just come out with the Heritage, we’ve got Everglades, there’s going to be a lot of iterations so just give us some time.”
And it’s the Bronco Heritage that Mr Farley referenced that this reviewer just spent several days behind the wheel of in the USA, taking it on a cross-country road trip through the country’s south-east and up into Washington.
It was the ideal drive to find out, once and for all, if the Bronco has real potential for the Australian market or if we’re daydreaming on something unworthy of our attention.
The Ineos Grenadier Quartermaster is the dual-cab ute version of the Ineos Grenadier wagon, which arrived a few years ago to much fanfare.
It’s a body-on-frame / ladder-frame 4WD with live axles, a dual-range transfer case, front, centre and rear diff locks, and plenty of features – onboard and optional – intended to turn you into an off-road expert.
The Quartermaster is a purpose-built work-and-play ute aimed at taking on the likes of the Toyota LandCruiser 70 Series and it’s a real breath of fresh air in a dual-cab ute market that’s increasingly looking same-same – although admittedly the Kia Tasman has also rattled the cage, but that’s another story.
So how does this Land Rover Defender-inspired ute perform off-road?
In many respects the reasons the Bronco is not available to Australian buyers are clear and understandable - demand remains high in the US market and it’s unclear just how many Ford Australia could sell. A pessimist would point to the modest sales of the Jeep Wrangler but an optimist would point out the sales gap between the Ford Ranger and the Jeep Gladiator and ask why Ford doesn’t think it could out-sell its competition.
Having spent so much quality time with the Bronco it’s clear it would have some major appeal to Australian buyers. The strong sales of the Ranger and Everest, as well as the entire off-road SUV market - the likes of the Isuzu MU-X, Mitsubishi Pajero Sport, etc - it’s obvious we love a rugged, adventurous vehicle.
Ford’s strength in that area, with the Ranger/Everest combination, would seemingly strengthen the case for the Bronco to join its ‘T6’ siblings, but only time will tell.
Having spent an extended period behind the wheel I’m more convinced that the Bronco would find a strong market in Australia. Both with the off-road set and those who like a Land Rover Defender to take the kids to school.
This is an SUV with capability and personality and that should be enough to make it a success in Australia. But for now, we need to play the waiting game…
Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.
The Ineos Grenadier Quartermaster is best regarded as a charming old-school oddity in an increasingly cookie-cutter dual-cab ute market.
In the same vein as the Suzuki Jimny, Jeep Gladiator, and Toyota LandCruiser 70 Series, this ute is for those of us who really like driving to be a fully immersive experience and don’t mind a few sacrifices and some discomfort along the way.
Good on Ineos for giving it a crack.
While we don’t have a history with the Bronco in Australia, it’s an iconic model in the US that was introduced in the 1960s to compete with the likes of the Jeep CJ-5 and Toyota LandCruiser.
It evolved throughout the 1970s, ‘80s and into the ‘90s eventually becoming an F-150-based SUV before being discontinued in ‘96.
For this revived Bronco Ford has gone back to its roots, taking inspiration from the ‘60s and ‘70s but also creating a car that is also very much contemporary.
It’s a great example of using retro design elements without getting lost in nostalgia.
It’s also hugely functional, with a removable roof and doors, which is a popular feature in the US where it’s legal to drive without the doors in place, and has deliberately short front and rear overhangs for improved approach and departure angles.
The Heritage edition takes this a step further with its pumped out Sasquatch flared guards, which are both functional and add to the chunky look of the Bronco.
Notably, the Bronco does not feature a Ford ‘blue oval’ badge, instead it only uses the ‘F-O-R-D’ on the grille and the rest of the badges are the ‘bucking Bronco’ - an alternative take on the ‘striding Mustang’ logo used for the iconic pony car.
The interior of the Bronco is interesting, showing very little commonality with the Ranger and instead embracing its unique history and design language.
The Heritage version also pops with its Oxford White dashboard inset, complete with bright red ‘Bronco’ lettering in front of the passenger.
The Quartermaster is 5400mm long (with a 3227mm wheelbase), 1943mm wide, and 2019mm high. It has a listed kerb weight of 2718kg and a 14.5m turning circle.
I’m always reluctant to talk about any vehicle’s design but it’s easy with something like this ute.
The Quartermaster has a distinctive look. It’s blocky, hard lines everywhere, and it’s straight up and down, old school.
Substantial side steps/runners, exterior utility belt (a integrated feature by which you can attach accessories, tools, or cargo to the Quartermaster’s exterior), and BFGoodrich All-Terrain KO2 all-terrain tyres on 17-inch alloy wheels add to this ute’s presence.
It certainly catches everyone's attention, for better or worse because some people like it, some people don't. I happen to be part of the mob who actually like the look of the Quartermaster and its sibling, the Grenadier station wagon, and the design pretty much works overall.
Extras like the black contrast roof, safari windows and raised air intake further set this Quartermaster apart from most other modern dual-cab utes on our roads.
The interior is somewhat spartan but well laid-out and comfortable. It has lots of controls and quirky styling to keep everyone inside occupied and while, at first, it’s all a confusion of buttons, knobs and dials, it soon takes on a more familiar feel as you become accustomed to everything.
The Bronco is a big vehicle so you do need to climb up into it, but Ford has considered that and integrated handles into the side of the dashboard to help you in.
That’s just one of several small but thoughtful touches around the cabin that show the company has been very considered in designing the Bronco.
The option to have either removable soft- or hard-top is another one of those design touches that show Ford was determined to ensure the Bronco appealed to a broad market of buyers.
It does mean some peculiarities, though, such as the window and mirror controls being on the centre console, instead of the doors.
It also cuts down on small item storage space, as the doors only have small netted areas rather than any meaningful space.
In fact, small item storage is limited to just two cupholders and two small areas up front and in the car there are no cupholders at all in the rear.
Instead, rear passengers are left with the small nets in the doors and nothing else. However, rear passengers do get a USB and power outlet which will no doubt come in handy for owners.
Back in the front the instrument display combines an analogue speedo with a small digital screen that displays the rest of the information.
It’s not a particularly clear layout, with a vertical rev counter next to several other readouts making it tricky to glance at on the move, and unfortunately it cannot be changed like some other digital displays.
The 8.0-inch media screen is a good size and offers Ford’s intuitive SYNC 4 operating system, which is a plus.
In terms of space the Bronco offers reasonable interior room, albeit less than you might expect when you look at how big it is outside.
The front seats are comfortable and offer good visibility of the road ahead, while the rear offers adequate legroom and generous headroom thanks to the tall and squared-off roofline.
The boot measures a very healthy 1008 litres according to Ford, which seems generous based on our real world experience.
It certainly coped well, accommodating several large suitcases and smaller bags, though, so it doesn’t lack for luggage capacity even if its on-paper claim may be grandiose.
Obviously there’s the full-size spare mounted on the rear tailgate in case you need it. The tailgate itself opens in two parts, with the lower half coming out to the side while the glass lifts up, which is necessary because of the removable roof (with the glass section coming off with the top).
In terms of practicality, it's pretty good news inside the Quartermaster cabin when you first climb in. As mentioned, there is a confusion of dials, buttons, knobs, everything in front of and above you. But give yourself some time to locate controls and understand how to best use them, and you'll be absolutely fine.
As alluded to in Design, the cabin looks really good but it also functions quite well as a work or travel space. Once you are underway and you have a firm understanding of everything, it all feels comfortably familiar.
There are hard plastic surfaces in the cabin, leather accents, as well as plenty of quirky styling cues around the cabin, including port and starboard markings, aircraft cockpit-style controls and more, and you'll have fun discovering those.
The floor has drain plugs and the buttons and switches have an IP54K rating (protected from limited dust ingress and water spray from any direction) with the idea being that, worst comes to the worst, you can always hose out the interior if it gets really dirty.
The Recaro seats, front and rear, are very comfortable. There's not a whole lot of room in the rear seat. You don't get much leg and knee room, especially if you are tall, but the seats are raised for optimised visibility to the front and otherwise, with big glass everywhere and safari windows, it’s an airy and useable space.
The auxiliary battery is under the rear seat.
All in all, it's a functional and comfortable interior.
Anyway to the business end. The tub is 1564mm long, 1619mm wide (1137mm between the wheel arches) and 485mm deep. It has a sturdy tub liner, four-tie-down points, a load-space light, power socket.
The full-sized spare was located in the rear left-hand corner of the tub and while that’s not ideal and certainly doesn’t optimise the load space, it can be shifted elsewhere – on the roof perhaps – and it’s not as much of an eye-sore as the spare in the GWM Cannon Alpha PHEV tub.
The spare tyre also has the optional lockable storage box ($490) attached to it, so you can throw a bit of gear inside there and keep it secure during your travels.
Ford offers an extensive range of Broncos in the US market, with two-door and four-door variants, as well as the choice of removable hard or soft-tops before you get to the trim lines.
The range actually begins with a model variant simply known as ‘Base’ which has only the basic features, even simple steel wheels, so it can be used as a blank canvas for owners to customise with their own aftermarket additions for the ultimate off-roader.
But the Bronco isn’t a cheap vehicle, with even the Base starting at US$39,890 (approx. $52,000) and running all the way up to US$86,580 (approx. $132,000) for the high-performance Raptor.
In between there are seven other variants with some memorable names - Big Bend, Black Diamond, Outer Banks, Badlands, Heritage, Wildtrak and Heritage Limited.
The Heritage we tested starts at US$47,105 - roughly $70,000 in Australian money - which isn’t cheap but you do get plenty of car for the money.
In terms of standard Bronco equipment there’s a 4x4 system with Ford’s ‘HOSS 1.0’ off-road suspension system, terrain management system and 'EcoBoost' engine, plus keyless entry and ignition, dual-zone climate control and Ford’s 'SYNC 4' multimedia system on an 8.0-inch touchscreen.
Unique touches for the Heritage edition include a two-tone paint job with 'Oxford White' accents on the removable hard-top, front grille and 17-inch alloy wheels.
It also gets the huge squared-off fender flares from the 'Sasquatch' package that Ford offers for the Bronco, which also increase the track by approximately 50mm.
The Heritage treatment also includes a unique ‘plaid’ cloth trim for the seats, an Oxford White inlay in the dashboard and front and rear rubber floor mats.
This ute is available in three different spec levels: the base-spec Quartermaster, the Fieldmaster and, this, the Trialmaster.
It’s available with one of two BMW-sourced engines: a 3.0-litre inline-six turbo-petrol engine (producing 210kW at 4750rpm and 450Nm at 1750-4000rpm) or a 3.0-litre six-cylinder turbo-diesel engine – producing 183kW at 3250-4200rpm and 550Nm at 1250rpm-3000rpm.
I tested the diesel-powered variant.
The Trialmaster has a starting price of $118,000 before on-road costs, but our test vehicle has $15,386 worth of accessories onboard pushing its as-tested price up to $133,386.
Standard features onboard the Trialmaster include a 12.3-inch touchscreen multimedia system (with wireless Apple CarPlay and Android Auto), permanent four-wheel drive, centre diff lock, and front and rear skid plates.
Other noteworthy features inside this test vehicle include leather trim (black, $3405), heated front seats ($715), Nappa Leather Driver’s Pack, as well as auxiliary battery, auxiliary charge points, high load auxiliary switch panel and electrical preparation, 400W Inverter, and load bay utility rails.
Other features on the outside of this Trialmaster include a contrast roof – Inky Black ($2460), front and rear diff locks (standard on the Trialmaster), raised air intake, privacy glass ($770), safari windows ($2720), 17.0-inch alloy wheels ($1165), Class III 1-7/8” NAS tow hitch and electrics, a load bay liner, and a spare wheel lockable storage box ($490).
Exterior paint colours include the standard Britannia Blue (solid) or you can choose from Scottish White (solid, $1155), Magic Mushroom (solid, $1155), Eldoret Blue (solid, $1155), Sela Green (solid, $1155), Inky Black (solid, $1155), Devil Red (solid, $1315), Shale Blue (metallic, $1520), Queen's Red (metallic, $1520), Donny Grey (metallic, $1520), or Sterling Silver (metallic, $1520).
But what you want to know is how is it off-road and is it a replacement for the 70 Series, so let’s keep punching on through this yarn.
The Heritage edition is powered by Ford’s EcoBoost 2.3-litre four-cylinder turbocharged petrol engine and can be paired with a 10-speed automatic.
However, our test car was equipped with a seven-speed manual gearbox, but not in the way you might think. Instead of seventh gear being an overdrive for highway cruising, the extra ratio is actually for extremely low-speed off-road use.
Known as the ‘Crawler’ gear Ford says it makes the Bronco ‘almost unstallable’ when you find yourself in a tricky spot.
Specifications for the engine aren’t quite as straightforward as you’d like, with Ford offering power and torque figures for US standard and premium grade fuels.
With the former the 2.3-litre makes 205kW/427Nm, while if you put better petrol in you’ll get 223kW/440Nm - so it will pay to spend a bit more at the pump.
The Ineos Grenadier Quartermaster is available with either a 3.0-litre inline-six turbo-petrol engine (producing 210kW at 4750rpm and 450Nm at 1750-4000rpm) or a 3.0-litre six-cylinder turbo-diesel engine – producing 183kW at 3250-4200rpm and 550Nm at 1250rpm-3000rpm.
Both engines are from BMW. Our test vehicle has the diesel.
This Quartermaster has an eight-speed ZF automatic transmission and a dual transfer case (high- and low-range 4WD), as well as a front, centre and rear diff lock.
This is a nicely refined engine-and-auto combination, offering up a decent punch of power and torque across a broad rev range when it’s needed.
Not surprisingly a large SUV powered by a relatively small, turbocharged petrol engine is not particularly fuel efficient.
The USA’s Environmental Protection Agency estimates the EcoBoost four-cylinder will use 11.7 litres per 100km on the combined urban/highway cycle.
That didn’t ring true in our real-world test, which did include long highway stretches as well as a lot of urban running around, with the car’s trip computer saying we’d used 13.6L/100km.
While that’s not particularly miserly, at least there’s a 64-litre fuel tank to provide a driving range of nearly 550km, so you can cover some distance.
Official fuel consumption is 10.5L/100km on a combined cycle.
On this test, I recorded 12.3L/100km.
The Quartermaster has a 90-litre fuel tank so, going by that fuel figure, you could reasonably expect a driving range of about 730km from a full tank. However, long-range fuel tanks are available, so there’s always that option.
The Bronco is designed for off-road use, it isn’t a ‘soft-roader’ and has been created specifically for those who enjoy getting off the beaten path.
Ford claims an approach angle of 43.2 degrees, a breakover angle of 29.0 degrees and a departure angle of 37.2 degrees, plus 294mm of ground clearance and up to 850mm of water fording capability.
We, unfortunately, didn’t get a chance to drive the Bronco that way, instead spending three days behind the wheel driving it through US cities, along highways and winding our way through some picturesque mountain roads.
But despite being out of its element, the Bronco felt perfectly at home.
The fundamental qualities of the ‘T6’ platform, that makes the Ranger such a capable and popular offering with Australian buyers, shines through with the Bronco, too.
It steers with accuracy and has nicely weighted steering, rather than feeling too heavy and slow as some off-roaders can.
The ride is comfortable, too, which isn’t too surprising as it rides on 17-inch alloy wheels with huge 35-inch tyre, with bumps soaked up with ease.
Ford’s drive select system has modes for on-road - 'Normal', 'Sport' and 'Eco' - as well as off-road - 'Mud/Ruts', 'Sand' and 'Rocky' - so you’re covered whatever you want to do.
As for the powertrain, the EcoBoost engine does an admirable job most of the time, feeling powerful enough around town to move this sizable SUV.
However, there are times it will struggle and labour, most obviously when needing to overtake or climb a hill. There were several instances when we found ourselves shifting down from sixth to fourth gear to keep momentum up.
First things first, just to put your mind at ease – the Quartermaster is not absolutely terrible to drive on road, in fact it’s actually quite nice: planted, comfortable (on coil-spring suspension), and refined (for a ute).
It’s no surprise that a long four-wheel-drive ute does really well on-road, even if it is a heavy solid axle vehicle and not particularly dynamic.
What's also not surprising – because on paper this is an off-road beast – is that the Quartermaster is very capable off-road.
It has three diff locks (front, centre and rear), off-road mode, hill descent control and more, so it's an effective mix of traditional mechanicals and driver-assist tech. That's the dual range transfer case, but it also has electronic traction control. The 3.0-litre turbo-diesel engine and the eight-speed automatic transmission work well in on-road situations and it's also a clever smooth combination in off-road scenarios.
So there's plenty to like about this ute when it comes to 4WDing.
Be aware though: this is a big, heavy vehicle with a long wheelbase, so it takes considered driving to steer around – it has a big turning circle at 14.5 metres – but that's not to say those dimensions and those characteristics ruin it off-road because they don't. The Quartermaster simply requires a bit more thought when you're driving it.
If you haven't spent a lot of time or any time in vehicles like this, such as the Toyota LandCruiser 70 series or of that sort of ilk – big long old-school four wheel drive utes – then you may have a bit of an issue with the steering. It is slow, and there is a lot of play to it, especially off-centre. It does feel floaty and it takes a lot of effort and constant micro-corrections when you're driving to keep it on track and to keep it going where you want to. Put it this way: it’s not self-centred so you have to work at getting it back on track once you’ve taken on a turn.
But I like that, because four-wheel driving should be an entirely immersive experience, you should be always directly involved in the process and in this ute you are.
There’s plenty of power and torque across a nice rev range, with plenty of torque down low, which is crucial when off-roading.
And while the stretched wheelbase makes the underbody vulnerable to knocks and scrapes, especially over more severe 4WD-only terrain, the Quartermaster actually manages quite well.
Its approach, ramp breakover and departure angles – 36.2, 26.2 and 22.6 – are reasonable for something of this size and with 264mm of ground clearance and 800mm of wading depth, this ute has the measurements to cope with most off-road challenges you could throw dirt at.
Another thing I like about the Quartermaster is the fact it retains an old stubby stick, that’s working off the dual-range transfer case, to put the vehicle into low range and that's a welcome touch and a practical nod to the past, rather than a button or a dial.
As mentioned earlier, it has live axles, so there’s flex through the front and rear, although it'd be even better with a swaybar disconnect system onboard (as in the Jeep Gladiator).
This Trialmaster gets the BFG KO2s and where the standard tyres on a contemporary ute may not be up to scratch in off-roading terms, the KO2s work really well. It’s impressive what a difference decent all-terrains make, and if you want to get into the sloppy stuff, then you might consider getting some mud-terrain tyres.
So the Quartermaster is a very capable four-wheel-drive ute and there's a lot to like about it, but the issue with a vehicle like this is that people may come into it not understanding exactly how it rides, how it drives and how involved you actually have to be and the fact that there are lots of compromises, indeed some sacrifices.
You're not getting as much driver-assist technology as you get in other utes, and it doesn't drive as precisely or perhaps as comfortably as some other utes – but that's missing the point.
The Quartermaster is about that all-encompassing off-roading experience. And if you get in one of these things, you have to be all-in, ready for the bumps and the discomfort and the effort it requires but all of those things add to the appeal of this ute, rather than detract from it.
And that's a major point of difference with this ute over others in the market: in being faithful to the spirit of old-school 4WDing, Ineos has been willing to forgo those things which people have come to expect and as a result it may only draw the faithful, the committed, who are all-in for off-road adventure.
Where the Quartermaster falls short, however, is in terms of practical use because its payload is 832kg in the diesel version and that’s disappointing, especially when a 2.8-litre LC70 GXL dual-cab can cope with 1325kg.
It is rated to tow 750kg unbraked, and 3500kg braked and with a kerb weight of 2718kg it has a GVM of 3550kg and a GCM of 7000kg.
In the US market the Bronco gets front, side and curtain airbags, with rollover sensors, as well as a reversing camera as standard equipment across the range.
But if you want more active safety features you need to add some optional safety packages, including on this high-grade Heritage edition.
That means items like pre-collision warning with autonomous emergency braking, blind spot monitoring and lane keeping assist are all additional extras.
For the Bronco to work in Australia, the company would need to offer a higher level of standard safety equipment in line with market expectations.
The Ineos Grenadier Quartermaster does not have an ANCAP safety rating because it has not been tested.
As standard, it has six airbags, electronic stability and traction control, rear park assist, a tyre-pressure monitoring system, and trailer-stability assist.
It does not have auto emergency braking (AEB), adaptive cruise control, blind-spot monitoring, lane-keep assist, or traffic sign recognition.
The Quartermaster does have a rear-view camera, but the screen is quite small.
Front and rear parking sensors are standard on the Fieldmaster and Trialmaster, but optional on the base-spec Quartermaster.
These are questions for another time unfortunately, with Ford Australia still unlikely to add the Bronco to the range in the near future.
The Ineos Grenadier Quartermaster is covered by a five-year/unlimited km warranty, not the best in terms of years of coverage, but on par with the likes of the LC70.
A 12-year anti-perforation warranty – covering body sheet metal panels and chassis frame against inside-to-outside corrosion caused by defective materials or workmanship – applies to this ute.
No capped-price servicing is available and service intervals are scheduled for every 12 months or 15,000km, whichever occurs soonest, and total cost for the five years is $4626 for the diesel and $4896 for the petrol.
At the time of writing, Ineos has 25 sales and service centres, two sales-only centres and 55 service-only centres spread throughout Australia with a focus on regional and rural areas.