Fiat 500X vs Gac Emzoom

What's the difference?

The 500X is a fun-looking alternative to the various options available from everyone else and is - overall - better to drive than its Renegade twin. 

It packs a very good safety package which you can't ignore but does lose points on the warranty and servicing regime. But it's also built to take four adults in comfort, which not every car in the segment can boast.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Look, I like the 500X, but I know why people don't. It's clearly a 500X in the way a Mini Countryman is a Mini. It looks like a 500, but get closer and you see the difference. It's chubby like a $10 weekend market Bhudda statue and has great big googly eyes like Mr Magoo. I find this endearing, my wife does not. The looks aren't the only thing she doesn't like.

The cabin is a bit more restrained and I quite like the band of colour stretching across the dash. The 500X is meant to be a bit more grown up than the 500, so there's a proper dash, more sensible design choices but it still has the big buttons, perfect for the meaty fingers of people who won't be buying this car.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

At just 4.25 metres, the 500X isn't big, but makes the most of what it's got. The boot impresses at 350 litres and with the seats down, I think you could reasonably expect to triple that figure, though Fiat doesn't have an official number that I can find. For added Italian feel, you can tip the passenger seat forward to get really long things in, like a Billy bookshelf flat pack from Ikea.

Rear seat passengers sit high and upright meaning leg and kneeroom are maximised and with that tall roof, you won't scrape your head. 

The doors each have a small bottle holder for a total of four and Fiat has got serious about cupholders - the 500X now has four.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Fiat's rather excellent 1.4-litre turbo MultiAir does duty under the stubby bonnet, making 103kW and 230Nm. Rather less excellent is the six-speed dual-clutch automatic transmission, which sends power through the front wheels only.

It's rated to tow a 1200kg braked trailer and 600kg unbraked.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

Fiat rather optimistically suggest you'll get a combined cycle figure of 5.7L/100km but try as I might, I couldn't do better than 11.2L/100km. What's worse, it demands 98RON fuel, so it's not the cheapest car to run. This figure us consistent with past weeks in the 500X and no, I wasn't thrashing it.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

Again, I shouldn't like the 500X but I really don't mind it. It's flawed, which might be why.

The dual-clutch transmission is dumber than a box of loose cogs, lurching from start and looking the other way when you expect it to shift. We know the engine is a good one and I think part of the reason it's so thirsty is the confused way the transmission goes about its business. I'd love to drive a manual to see what it's like.

The 500X initially feels worse than its Jeep Renegade sibling-under-the-skin, which is quite an achievement. Part of that is to do with the ride, which is very choppy below 60km/h. The first 500X I drove wallowed about but this one is a bit tauter, which would be good if you weren't punished with this bounciness.

The seats themselves comfortable and the interior is a good place to hang out. It's reasonably quiet, too, which is at odds with the old-school silliness of its conduct. It feels like Labrador let out of after day kept inside.

And that's where the car I shouldn't like is a car I do like - I really like that it feels like you're on Roman cobblestones, the type that make your knees hurt when you walk on them for a day. The steering wheel is too fat and is at a weird angle, but you kind of square up to it and drive the car like your life depends on it. You have to take it by the scruff, correct the shifts with the paddles and show it who's boss.

Obviously, that's not for everyone. If you drive it really gently, it's a very different experience, but that means going slowly everywhere, which is no fun at all and not at all Italian.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Fiat offers a three-year/150,000km warranty, along with roadside assist for the same period. It's not great as more manufacturers shift to five years. 

Service intervals arrive once a year or 15,000km. There is no fixed or capped-price servicing program for the 500X.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.