Ferrari Purosangue vs Kia K4

What's the difference?

Write the Purosangue off as nothing more than another SUV-sized cash grab at your peril. It's not just the easiest-to-live-with Ferrari ever made, but also, and indisputably, an actual Ferrari, regardless of its body shape.

Note: CarsGuide attended this event as a guest of the manufacturer, with travel, accommodation and meals provided.

The new Kia K4 GT-Line has a lot to offer - an interesting design, lots of features and a pleasant driving experience. It’s not without its quirks and there are times when a more powerful engine may have improved it for me as a long-term prospect as I do some big kays every year but it ticks the boxes as a friendly urban dweller.

The word ‘SUV’ is a bit like Voldemort around Maranello — as in, he who shall not be named. And if I’m totally honest, I thought the brand’s refusal to acknowledge what they’ve so obviously made here was just marketing guff to protect its performance heritage.

But seeing the Purosangue in the metal has shifted that view a little. Sure, it will compete with models like the Lamborghini Urus, but it doesn’t exactly look like an SUV, does it?

In fact, and this would likely be another dirty word in Ferrari land, it almost looks more like a hot hatch, what with its short rear overhang, swollen body styling and the positioning of each wheel in the furthest possible corners.

But more than that, the Purosangue looks elegant. Aggressive, sure, but still somehow a little understated. And for mine, that’s a huge tick in the positive column.

Unlike some of its competitors, the Purosangue looks like it was designed by adults, for adults, and not by cordial-addled children.

There’s no active aero at work here, with the airflow instead built into the design. Like the openings at either side of the front end, which channel air past the front tyres, or the positioning of the rear spoiler, which pushes air down over the rear windscreen so effectively there's apparently no need for a rear windscreen wiper.

Traditionally, interiors have not been Ferrari’s strongest suit, but the Purosangue is a comfortable and premium space to spend time, and the seats and the steering wheel especially, look fantastic.

The tech, though, isn’t perfect. Some of it (like the haptic Engine Start button) is an awesome addition, but while the twin screens for driver and passenger look good, the technology is a little clunky, and simply not as smooth as using a single, centrally mounted screen.

Have to admit I wasn’t convinced on the design of this new sedan at first as it can look a little out of sorts from certain angles. But the more time I spend with it, the more I appreciate its sharp lines and sporty rear shaping.

The small sedan market doesn't have a lot of options now because SUVs are so popular but it's nice to see a design that stands out and the fang-like LED light design at the front and rear, as well as the 18-inch alloy wheels make the K4 look very cool.

The rear doors look sleek because the handle has been hidden in the C-pillar and the K4 is particularly striking in our test model's 'Wave Blue' ($600 RRP) paint colour.

Head inside and you'll find a cabin that looks slick with a two-tone synthetic leather upholstery that feels supple underhand and a plethora of soft touchpoints under all the bits that touch.

The black headliner creates a posh space but the sunroof helps the cabin to feel airy when you need it to.

The dashboard isn't too wide, preferring a sharply linear shape and is headlined by a massive display panel that houses dual 12.3-inch screens and a 5.0-inch climate panel.

There is still a strong presence of plastics inside but you don’t tend to focus on them.

Unlike some other new cars hitting our market, the K4 hasn’t done away with its buttons and dials - and there’s enough to satisfy those who don’t like to rely on a screen for everything. The extra traditional element of the physical gear selector adds to its charm as well. 

Not the kind of thing you’d normally care about in a Ferrari review, I know, but then this isn’t a normal Ferrari.

So, let’s focus on the back seat for a moment. The Purosangue is a strict four seater. Asked why not just install a bench backseat for more family-friendly practicality, the brand had a quality answer locked and loaded.

The reason, it says, is because a car in this price bracket needs to instil a sense of dignity in every seat, and by installing three across the back row, you don’t just ruin the middle seat, but the two window seats as well, because then everyone is uncomfortable.

It make sense, right? Even if I still harbour suspicions that, by installing just the four seats in the Purosangue, it moves it just a little further from that dreaded SUV tag.

Either way, there is more space in the rear of the Purosangue than you might expect by looking at it. Each rear seat rider can stretch out, with more than enough head and legroom.

And while there, they can access their seat functions and climate control settings through a nifty pop-up rotary dial (front seat riders get one, too).

The rear doors open automatically with a long pull on a lever at the base of the window. Ferrari says the rear-hinged doors serve two purposes, the first being that they allow easier access to the rear seats, and the second being that they look much cooler than regular, boring doors.

The engineers, though, concede making them a reality was a nightmare, with the brand replacing three fastening points with a single massive hinge that emerges from the rear of the body.

There’s more practicality on offer here, too, courtesy of a 473-litre boot space (and more if you flatten the back seats), with a flat load space, and hidden storage beneath it. 

The Purosangue measures in at 4973mm in length, 1589mm in height, and 2028mm in width, and it rides on a new spaceframe chassis bespoke to this model.

The K4 feels big for the class, especially compared to its nearest rivals and that translates to a cabin that feels adult-friendly in both rows. An impressive feat for a small sedan.

Access is the only time you will have moments of 'I should have opted for an SUV'. That's because you will get in your daily squats sliding in and out of the K4 due to its 140mm ground clearance.

The rear doors also feature a wide wing that juts out from the door handle and it catches your hip almost every time you go to close the door.

The wide front seats offer lots of comfort with thick padding and long under-thigh-support. The driver's side is powered with adjustable lumbar support but the passenger seat only offers manual adjustments, which is surprising for a top-grade model. However, both front seats enjoy heat and ventilation functions.

The back bench seat offers similar comfort to the front with seat padding and length but it's not terribly wide and two adults (or child car seats) will fit best.

Amenities and storage is decent for the class with each row enjoying four drink holders and two USB-C ports. Front rowers also get a wireless charging pad and 12-volt socket.

In the front there is a large glove box that fits more than just an owner's manual, a mid-size middle console and a centre console that features retractable cupholders to open up the space if you need to. A dedicated phone cradle with small spaces on each side rounds up individual storage for the front.

In the rear there are two map pockets, a small item cubby next to the USB-C ports and a pair of directional air vents, reading lights and a fold-down armrest.

The boot space is massive for the class at 508L (that's nearing mid-size SUV territory) but the aperture is narrow and I couldn't fit my big booster seat through the opening.

The boot is quite deep as well and you may find yourself climbing into it to retrieve items that roll into the back.

The rear bench seat has a 60/40 split which can help with storage and there is a temporary spare tyre underneath the floor.

While you don't get a powered tailgate in this model, the lid isn't heavy to operate and has a proximity opening function that keeps it practical when you have your hands full.

This just means when you approach and stay near the boot with the key fob on your person the boot lid will pop open for you.

The 12.3-inch touchscreen multimedia system looks great with crisp graphics and a responsive touchscreen. The menus are in an easy-to-understand layout which you'll get accustomed to in no time. The 5.0-inch climate display sits to the right of this system and it's nice to have it on display all the time.

The 12.3-inch digital instrument cluster isn't all that customisable but it's easy to read with large text and a small menu screen that shows nav directions, trip info or a compass.

The built-in satellite navigation system is easy to get going and to cancel a route guidance, it's a one button affair which is great for when you're on the go.

The system features wired and wireless Apple CarPlay and Android Auto. The CarPlay is simple to connect to and retained a steady connection this week with feedback from my callers that my voice was clear on calls.

The new K4 sedan is offered in four grades - the base-model S which has an optional 'Safety Pack' available, the mid-spec Sport and Sport+ grades and the flagship GT-Line, which is the model on test for this review.

The GT-Line is sharply priced at $42,990, before on road costs. This positions it in the middle of its small sedan rivals, the Hyundai i30 N Line Premium ($41,500 MSRP) and the Mazda3 Astina ($43,310 MSRP).

What the K4 GT-Line has going for it over its peers is a standard specification list that features some heavy-hitting technology.

This includes dual 12.3-inch displays, a 5.0-inch climate display, built-in satellite navigation with 10-years' of map updates, wireless/wired Apple CarPlay and Android Auto and dual-zone climate control.

Charging is taken care of by two USB-C ports for each row but the front row also enjoys a 12-volt socket and fast wireless charging pad in the dedicated phone cradle.

There's also an eight-speaker Harman Kardon sound system, over-the-air updates, digital radio, AM/FM radio, Bluetooth connectivity, and a 'Sounds of Nature' soundscape for added ambience.

The Kia Connect app is also included and this allows user access to the emergency call functionality (e-Call), remote control functions for the vehicle, as well as vehicle status monitoring.

Premium equipment includes a tilt and slide sunroof with electric sunshade, two-tone synthetic leather upholstery, heated and ventilated front seats, an electric drivers seat (with two-position memory function and adjustable lumbar support) and a heated steering wheel.

For a small sedan, it comes packed with features!

Nothing but Ferrari’s best here, with a mid-front mounted V12 engine providing the power, and plenty of rapid forward momentum. 

This naturally aspirated 6.5-litre monster produces a total 533kW at 7750rpm and 716Nm at 6250rpm – and climbs to a screaming 8250rpm.

It channels that power to all four wheels via an eight-speed dual-clutch automatic, and a compact and front-mounted power transfer unit that calls the front tyres into action.

It’s a clever solution that allows the Purosangue the grip of all-wheel drive when you’re in fourth gear or below, reverting to rear-wheel-drive at higher speeds.

The reasoning is that you get the lower-speed grip without requiring a heaver permanent AWD solution.

There are more clever things at play here, too. Like a new 'Active Suspension' system that replaces the need for anti-roll bars with motorised adaptive dampers.

Each corner has an electric actuator that can then individually stiffen or soften the suspension as required to keep the Purosangue flat when cornering, or supple on bad road surfaces.

You can also lift or lower the ride height slightly, including for launch control which flatness the Purosangue for maximum aero slipperiness. 

The flagship grade is front-wheel drive and has a 1.6-litre four-cylinder, turbo-petrol engine that produces up to 142kW of power and 265Nm of torque giving this a more powerful presence than its non-turbo siblings (which only produce up to 112kW/192Nm).

However, while the power is adequate for the GT-Line there are times when the engine sounds like it's working a bit too hard.

The eight-speed torque-converter automatic transmission can also become flustered as it moves through the lower gears, especially when you’re accelerating quickly.

On the whole, the power delivery and outputs are more than enough for a city environment and the odd road trip.

If there’s a fly in this Ferrari’s ointment, we’ve found it. Big V12 engines mean big fuel use, and the Purosangue will require a claimed 17.3L/100km on the combined cycle.

Be warned, though, the Ferrari’s accelerator calls to your right foot like a siren song luring sailors to the rocks, and should you get aggressive with it, I’d suspect your fuel figures to be even higher.

The C02 emissions are pegged at 393g/km.

You might expect a lower score than seven for this section, and I take your point. But for mine, you're buying a vehicle with a huge V12 engine, so you probably know what you're in for, right?

With an official combined (urban/extra-urban) cycle fuel usage figure of 6.7L/100km and a fuel tank size of 47L, this model has a theoretical driving range of 701km. That does sit around 80 kays less than some of its rivals but it’s still sufficient for those wanting to do the odd road trip!

My on-test fuel usage has popped out at 9.2L/100km, which is based on figures achieved at the pump (32.05L) and my km travelled (348km).

I’ve done mostly urban trips this week with one longer open-road drive and overall I’m not too surprised by that figure because I’ve been pushing it hard but it could be better.

The K4 is a simple gal because Kia recommends a minimum 91 RON unleaded petrol to be used for all models.

There’s a reason most supercars aren’t daily drivers, and it’s not always just a financial one.

It’s because they’re the most specialist tools in the automotive toolbox, usually engineered to attack race tracks and alpine roads, but not the school run or bumper-to-bumper traffic.

But you put up with it — the too-firm ride, the questionable ergonomics — because when you do land upon the kind of road your car was built for, any other inconvenience vanishes like traces of smoke from a chimney.

Which is exactly what makes the Purosangue such an interesting proposition, because here is a Ferrari that will likely be driven more, and for longer spells, than any Ferrari to have come before it, but it still needs to excite the senses on the right road.

So has Ferrari pulled it off? In a word, yes.

Honestly, when you’re just tootling around it’s easy to forget you’re driving a supercar.

That V12 engine falls silent, the exhaust is almost non-existent (owing largely to the sound deadening of the cabin – to really hear this beast at full roar you want to crack a window, or find a tunnel), and the suspension (each driving mode has two suspension settings, medium and soft, allowing for some serious fine-tuning of the ride comfort) floats across most road surfaces.

It feels much like any other premium SUV, and not one with a nuclear power plant lurking just ahead of the dashboard.

Because there is a Hyde to this Jekyll, and it arrives when you dial up the sportiness, or get a little too heavy with the accelerator. Then that big V12 roars into life, along with the exhaust, and suddenly you’re very much behind the wheel of Ferrari once again.

Engage launch control and you can feel the Purosangue hunker down, dropping lower onto the wheels and readying for action. Flatten your right foot, and 100km/h arrives in a claimed 3.3 seconds, with 200km/h flashing by in 10.6 seconds.

But there is a quirk here, and that is that the Purosangue doesn’t always feel blisteringly fast. It's powerful, sure, and plenty quick, too, it's just that somehow it doesn't always feel quite as fast as the spec sheet suggests.

Maybe it’s the theatre, or all in my mind, but I reckon the best way to experience the all-out performance is by taking over the gearing yourself, and listening to the machine-gun-popping of the rev limiter before squeezing the paddle shifter, to truly feel like you're unlocking every ounce of performance on offer.

Is it the sharpest Ferrari ever built? Obviously not, and even a carbon-fibre roof can’t compensate for the over 2.0-tonne weight here.

But I promise, should you find yourself on a twisting road, the Purosangue can paint a supercar-sized smile on your face just the same.

The steering isn't quite as sharp as it might be in a true supercar (I suspect its been softened to make the Purosangue more comfortable on freeways and over longer distances), but it still inspires plenty of confidence, while the the rear-wheel-steering helps tuck you nearly into corners before that big engine drags you out the other side, that operatic exhaust bellowing along with you.

A real Ferrari? You bet.

As mentioned earlier, the power is adequate to move this car around on the open-road but you have to be a little aggressive on hills to keep your speed consistent.

It’s not always quick off the mark, though, and you’ll notice that when you have to cross traffic or enter a roundabout - so allow for extra car lengths. Once you get going, it’s responsive in the city.

The steering is sports-stiff and so is the suspension. This makes the handling feel nimble in turns and sure-footed when doing quick lane changes but you hear and feel every bump in the road. 

On-road comfort is okay around the city but the road noise is very loud inside the cabin and is particularly noticeable at higher speeds. You’ll have to raise your voice to chat to passengers in the back when you're on the highway.

The K4 has a small turning circle of just 10.7m and you can easily do a U-turn in spaces that others might have to do a three-pointer. This made the K4 feel friendly in small car parks and on ramps.

The direct steering makes it easy-enough to park, as does the reversing camera and front/rear parking sensors but I’m pretty disappointed that at the top grade-level, you miss out on a 360-degree camera system (tsk, tsk, Kia).

The Kia K4 has just been launched and hasn’t been tested by ANCAP yet, so is unrated but Kia is hustling to get it tested so it can join in on their strong five-star performance record. The K4 has seven airbags, including a front centre airbag.

The K4 GT-Line has all of the bells and whistles when it comes to safety equipment and includes the big-ticket items like blind-spot monitoring and collision avoidance, intelligent seatbelt warning (all seats), rear cross-traffic alert, front cross-traffic alert, lane keeping aid, lane departure alert, leading vehicle alert, emergency call functionality, side exit warning, rear occupant alert, traffic sign recognition, driver monitoring and alert, LED DRLs, dusk-sensing LED headlights, front/rear parking sensors and a reversing camera with dynamic guidelines.

The K4 GT-Line has AEB with forward collision warning, car, pedestrian, cyclist, and junction crossing detection.

The rear seat has two ISOFIX child seat mounts on the outboard positions and three top tether anchor points but two seats will fit best.

Kia has become well-known for having annoying sound alerts in their cars and while the K4 has them too - you can easily disable the most annoying one, the traffic sign recognition, by holding the steering wheel volume button in for a few seconds.

Every Ferrari arrives with a three-year, unlimited kilometre warranty, with the option of extending coverage for up to seven years at the point of purchase.

Also available is Ferrari's 'Power20' coverage, which covers the engine, gearbox, transmission and all other major mechanical and electronic components for 20 years from the point of purchase.

The recommended service interval is 12 months/20,000km, and there's also a seven-year capped-price servicing program, called '7-Year Genuine Maintenance', which allows you to prepay for all your servicing needs.

The K4 GT-Line is offered with Kia’s seven-year/unlimited-kilometre warranty. That’s a pretty good term for the class and there is a seven-year capped price servicing program for a flat $3877 (averaging $554 per service), which is slightly more expensive than others in the class.

Servicing intervals could get annoying if you do big kays every year as they're spaced at every 12 months or 10,000km, whichever occurs first.