Cupra Formentor vs Jaecoo J7

What's the difference?

The Cupra Formentor VZe Tribe Edition offers some great luxury features and is coupled with a plug-in hybrid powertrain that should entice those wanting something more efficient than the standard petrol grade. It's peak efficiency is only available with a fair amount of charging commitment, though, and the driving comfort isn’t always the best but its fun and looks hot. The price point also makes it appealing compared to its rivals.

Based on our initial drive I certainly think the J7, especially the SHS Summit, does make a pretty compelling case to be on the consideration list for anyone looking to buy a mid-size hybrid SUV - plug-in or not.

It has a polished design, loads of tech and a fuel-efficient powertrain that provides adequate performance. But the real selling point is the price, which undercuts its key rivals to ensure it has your attention, especially in these days of increasingly expensive family vehicles.

And while the J7 certainly has appeal to design-oriented buyers and people that want something ‘cool’ or just different, the value it offers gives it mainstream appeal.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Cupra Formentor sounds like a Transformers name and if it were one, it’d be a Decepticon, for sure. It’s way too sharply styled and sexy to be a good guy. 

The special-edition model sees it paired with black and copper 19-inch alloy wheels and every design aspect doubles down on its sports-car presence from the crisp pleating across the body, to the twin exhausts and shapely grille. And this sporty presence is what its rivals lack.

Head inside and you'll notice the biggest change from the standard VZe model are the sport bucket seats in the front and the blue leather upholstery that has been liberally applied across the cabin.

The dashboard features gorgeous copper accents and contrasting stitching while being headlined with large tech screens that immediately catch your eye.

The interior has a killer design but it's not one you'd call plush as the edges and surfaces are as sharp as they look.

Design is an interesting subject to discuss with the J7, as it manages to simultaneously have a bold and distinctive look from some angles and yet has clearly been inspired by some other, more famous, premium brands from others.

To be blunt, from certain angles - namely the side profile and rear three-quarter - the J7 could be mistaken for a Range Rover Evoque at a distance. Obviously taking inspiration from rivals is nothing new in the car industry and the Jaecoo designers have also managed to give the J7 its own look when you get a bit closer and notice the details.

The most noticeable of these is the ‘waterfall-like’ grille, that the brand says symbolises “the life force of nature”, but also gives it a front profile that can’t be mistaken for anything else. Especially with the prominent ‘Jaecoo’ badge large and proudly placed in the middle of the grille - leaving you in no doubt what this is.

Overall, I’d call the exterior look of the J7 cohesive and leaving a more premium impression that what we’ve seen with Chery.

Inside, Jaecoo has followed the modern trend of going digital, with a small digital instrument display and then a larger central touchscreen. It provides a clean, modern look that leaves a good impression.

The Jaecoo designers also focused their attention on the touchpoints, elements like the door handles and arm rests, to try and give them a more premium feel. The trims used inside are also a cut above what we’ve experienced on other Chery models, and while not at a true luxury level, do stand out for what is a mainstream SUV.

One other major element of the SHS interior design worth mentioning is the central console, between the front seats. That’s because it’s unique in the SHS, offering a completely different layout to the petrol-powered models. The SHS moves the gear selector to the steering column, freeing up more small item storage space and cup holders, as well as a split-opening central storage box (instead of a rear-hinged one).

For something that leans more towards a sports car than SUV in its styling, the cabin is still fairly practical when it comes to space and access.

Front occupants enjoy the best of each, though, and it's easy enough for a taller driver to get into a comfortable position.

The rear row offers excellent headroom but the legroom may be cramped for a tall passenger. It's best to think of the car as a four-seater as the middle armrest won't go down when there is a car seat installed.

In terms of seat comfort, fatigue will set in early on a long trip for front rowers as they are decidedly hard under the butt but the padding is a lot better in the rear row.

Overall, storage options and amenities are great throughout the car with the tri-zone climate control, heated front seats and steering wheel functions giving a premium cabin experience.

The glove box is extra large and can easily fit a small handbag and a manual while the middle console is on the small side. There are four cupholders and drink bottle holders (4/4) but the front cupholders need to be spaced out more to accommodate two cups properly. A few loose coffee lids were had!

In the rear you also get two map pockets and the boot has 345L of capacity available which is on the tiny side for a medium SUV! However, the wide boot aperture tricks you into thinking it’s bigger and the powered tailgate is always a handy feature.

Technology looks great but the multimedia system is finicky to use and one that takes a while to get used to. At first it's difficult to recognise what you have to touch to access the different menus available but the screen is responsive and the graphics are clear.

The built-in satellite navigation is easy to use, and the Tribe Edition also has wired/wireless Apple CarPlay and Android Auto, four USB-C ports, a wireless charging pad and a 12-volt socket.

From a space perspective the J7 offers up reasonable room for an SUV of this size, but falls short of the class-leaders in a few key areas. The front seats are nice and comfortable, and while the rear seats are well-appointed (with air-con vents and USB inputs) space is adequate rather than generous.

The same can be said about the boot, at least on the SHS grade. It’s on the smaller side for an SUV of this size, measuring 500 litres, compared to 542 litres offered by the RAV4 and 574 litres in the Sealion 6. And it’s even more disappointing when you factor in the lack of a spare wheel, with only a tyre repair kit under the floor.

Thankfully the 4WD offers the same space (500L) but gets a full-size spare, while the 2WD models have a claimed 584L and a temporary spare. 

As for the technology, the decision to go for the one big central screen for all infotainment provides a hi-tech, clean look but it does lead to some obvious compromises.

Namely, the lack of any physical buttons (save for the hazards, unlocking and EV function) is disappointing from a user experience perspective. As many brands have found, screens have a ‘wow factor’ and save on the cost of buttons but are more challenging to operate when you’re on the move and that’s the case with the J7.

Obviously having Apple CarPlay or Android Auto makes for a familiar experience, but if you have to dive into the extensive Jaecoo-specific menus it can become difficult and distracting.

The J7 line-up will consist of four grades initially, the 2WD Core, 2WD Track, AWD Ridge and SHS Summit, with the choice of two powertrains.

The range will begin at just $34,990 drive-away for the 2WD Core and $37,990 drive-away for the 2WD Track. These are powered by a 137kW/275Nm 1.6-litre turbocharged four-cylinder petrol engine paired to a seven-speed dual-clutch transmission and powering the front wheels.

The AWD Ridge is priced from $42,990 and has the same 1.6-litre engine, with the same performance but obviously powering all four wheels. The range is topped by the SHS Summit, priced from $47,990 drive-away. 

For context, the Toyota RAV4 Hybrid (which isn’t a plug-in) is priced between $42,260 and $51,410, while the BYD Sealion 6 PHEV starts at $48,890 - so it’s clear where Jaecoo is hoping to woo buyers from.

Standard equipment on the J7 Core includes 18-inch alloy wheels, LED headlights, LED daytime running lights, a 10.2-inch digital instrument display and a 13.2-inch infotainment touchscreen, which incorporates wireless Apple CarPlay and Android Auto. The Track trim level adds a power tailgate, front parking sensors, 360-degree surround-view monitor, heated front seats, ambient lighting, dual-zone climate control, plus a wireless smartphone charger and an eight-speaker Sony sound system.

Stepping up to the AWD Ridge brings torque vectoring all-wheel drive, 19-inch alloy wheels, a full-size spare, a panoramic sunroof, heated and ventilated front seats, in-built dashcam and a 14.8-inch infotainment touchscreen.

The SHS Summit matches much of the specification of the Ridge, but gets unique 19-inch ‘aero’ alloy wheels, a head-up display and perforated synthetic leather seats.

All models are equipped with ‘Hello Jaecoo’, the brand’s voice-activated assistant.

The VZe Tribe Edition is a plug-in hybrid that has an electric motor that produces up to 85kW/330Nm. This is paired with a 1.4L four-cylinder turbo-petrol engine. Together, they produce outputs of up to 180kW and 400Nm.

However, once the lithium-ion battery is depleted, those figures drop to 110kW/250Nm and you notice the difference on the open road. 

The Tribe has a smooth six-speed automatic transmission and can do a 0-100km/h sprint in 7.0-seconds. Not crazy fast but still fun.

The J7 range has a choice of two powertrains, an internal combustion engine and the plug-in hybrid.

The 2WD and AWD are powered by the same 1.6-litre turbocharged four-cylinder petrol engine that makes 137kW and 275Nm. It’s paired to a seven-speed dual-clutch transmission, with the only major difference between the two models (obviously) being the driven wheels.

The SHS combines a newly-developed 1.5-litre four-cylinder turbocharged petrol engine, which makes 105kW, with a 150kW electric motor and a single-speed transmission.

Despite the electric motor, the SHS isn’t what you’d call ‘fast’ with a 0-100km/h time of 8.5 seconds, which the 2WD can reportedly better by taking just 8.1 seconds.

Like all plug-in hybrids, you get the best efficiency if you recharge the Tribe often. If you want to get close to the official combined (urban/extra-urban) fuel cycle figure of 1.9L/100km you need to charge it every single time you use it.

Following this procedure over 347km of a mix of open and city driving, saw the real-world usage pop out at 2.3L/100km, which is outstanding.

However, the second half of the week saw 336km travelled and no recharge and the real-world usage stepped up considerably to 6.0L.

With its 40L fuel tank, you have a theoretical driving range of up to 2105km but expect less in real-world conditions. Worth noting Cupra recommends a minimum 95 RON unleaded petrol for this model.

The Tribe has a lithium-ion battery with a usable 10.9kWh capacity and the claimed pure EV range is up to 58km, as well as, a claimed 14.1kWh energy consumption figure.

Over my week with it, the consumption hovered around 22.8kWh/100km when cruising on the highway going 100km/h.

The SHS is equipped with an 18.3kWh lithium-iron-phosphate battery that provides a claimed 90km of electric-only driving range and helps the J7 achieve a claimed fuel consumption figure of just 1.0L/100km.

Jaecoo also quotes an EV-only range of up to 106km, but that is on the NEDC cycle, which is not as relevant for real-world driving than the WLTP test cycle that returns the lower figure. Even with the lesser number, 90km of EV-only driving will be more than enough for most people to do their daily commutes.

Jaecoo claims the SHS has a theoretical driving range of 1200km, thanks to its 60-litre fuel tank. However, to achieve that economy you need to run the J7 in its hybrid state, so somewhere closer to 1000km is more realistic - if you have a really light right foot.

As for the petrol-only models, the 2WD uses a claimed 7.0L/100km and the AWD 7.8L/100km.

The VZe Tribe Edition is happiest in the city and when you have a full battery. This is when it feels the most responsive with its power delivery. In the city, it’s quick and sure-footed. 

However, once that battery hits empty and you’re on the open road, the power is there but it stops feeling as fun.

The firm steering keeps it nimble and the driver's cockpit makes you feel well connected with what the car is doing but the ride comfort is like the design, not what you'd call plush.

The suspension is firm and you feel every bump in the road. Road and wind noise are also pretty high and in general, you feel a bit weary at the end of longer trips.

The visibility is good despite having narrow windows but a car seat or passenger in the back seat compromises the rear view vision. 

The Formentor shines in a tight car park with its 10.7m turning circle and compact proportions. The 360-degree view camera system is also most welcome but the quality of the feed is reflective of the grade level.

This is one area where the entire Chinese car industry, not just Chery/Jaecoo, have a ways to go to become not only competitive but genuinely stand out. Dynamically the J7 is average, not bad, just very ‘mid’ as the kids say. It doesn’t do anything particularly badly, but nor does it do anything particularly well.

The steering is nice and light, which will be good for navigating traffic and car parks, the ride lacks control but isn’t uncomfortable and the performance of the SHS powertrain is smooth but not spectacular, at least from a performance perspective.

This might sound like a ‘motoring journalist’ argument, but we’ve seen in the past when brands, specifically Hyundai and Kia, hired local experts to fine-tune the ride and handling of vehicles it resulted in a better experience and helped translate into sales.

With some more fine-tuning to improve the ride, and therefore the comfort, the J7 could be near the top of the class not only in terms of value but also the driving experience.

Safety across the range includes autonomous emergency braking (AEB), adaptive cruise control and lane departure warning. However, notably the 2WD Core is equipped with seven airbags, but the Track, Ridge and SHS models all have an additional driver’s knee airbag, something to be mindful of if you’re on a budget.

However, having active safety systems, and having active safety systems that are well-calibrated and usable are different things, especially given the sub-par experience we had with the Chery Tiggo 4 Pro and its erratic lane keeping assist.

Thankfully, part of the more premium Jaecoo experience is a smoother, better calibrated safety system. The lane keeping was much more capable of holding the J7 in the centre of the lane, providing a more seamless driving experience.

The driver attention system also seemed well calibrated, capable of tracking eye movement through sunglasses, and didn’t seem as hyperactive as many of these systems can be.

However, given the complex nature of the central infotainment screen, there is a chance you’ll set the attention alert off if you have to start looking through the various menus. That’s obviously a good thing, to keep your eyes on the road, but adding some physical buttons for the air-con and stereo would feel like a better, safer solution.

The J7 hasn’t been crash tested by ANCAP but Chery’s previous models have received five stars, so anything less would be a shock result given the premium positioning of the brand. Chery knows which boxes ANCAP likes ticked, so don't be surprised if it gets top marks from the safety body.

The Formentor has a five-year/unlimited km warranty but it’s becoming more common to see longer warranty periods being offered now.

You can pre-purchase a three- or five-year servicing program. The three-year program costs a flat $990, averaging $330 per service. The five-year option averages costs $1990, averaging $398 per service which is reasonable for the class.

Servicing intervals are good at every 12-months or 15,000km, whichever occurs first.

Jaecoo is giving would-be buyers every reason to take a chance on a new name. The J7 will be covered by an eight-year warranty, which again, adds to the premium experience as that’s an extra year to what Chery offers.

Jaecoo is also offering eight years of capped-price servicing and roadside assistance for J7 buyers. The vehicle will require annual services, but you’ll be paying $3372 to keep the SHS maintained those first eight years. 

Naturally, the less-complex 2WD and 4WD models are slightly cheaper, with the 2WD servicing tallying $2952 and the 4WD setting you back $3332.