Citroen C5X vs Gac Emzoom

What's the difference?

This is a new take on the Citroen station wagon, and it’s an impressive one at that. It may not tick all the boxes, but it is a comfortable and practical car, with stunning design, decent equipment and a pretty agreeable price tag.

Now, just get that plug-in hybrid version in at a reasonable price please, Citroen.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

Citroen reckons the C5 X combines SUV, wagon and sedan design cues to make it a true crossover model. I reckon they’ve got a point, and while it’s certainly not as butch as some other crossover wagons out there, it’s not bashful, either.

I’m a massive fan of the assertive front end lighting design, the bold body lines that punctuate the bonnet and swoop backwards down the sides of the car, and the swooping roofline that dips away, almost like the iconic Citroen DS.

It’s quite a large car, too - at 4805mm long on a 2785mm wheelbase, it has a commanding presence, and it’s 1865mm wide (not including the side mirrors) and a rather sleek 1490mm tall. 

Of course it has some body cladding and black plastics to give that ‘rough and tumble’ appearance - and the rear features a couple of spoilers on the boot that help it cut through the air cleanly, and they look interesting as well.

Inside, there’s an almost-square steering wheel, which is interesting, and a pair of screens - a 12.0-inch touchscreen for your multimedia duties, and a 7.0-inch driver info screen. It looks and feels upmarket and pretty conventional in the cabin, so let’s see what the practicality is like.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

The Citroen C5 X is almost as big as a Subaru Outback, and similar in size to a Kia Stinger. So it ought to have a bit of family-friendliness packed in.

Starting at the back, there’s a 545-litre boot capacity, with the kick-action, electronically controlled tailgate that you can also use the keyfob to open. It is a low, wide, quite squared-off aperture, meaning loading bulky items in should be a breeze. Just note that the roofline does taper down towards the rear, so bigger things will need to be pushed towards the seat backrests.

Or, if you’re really acting like a delivery van, you can drop the rear seats down to allow 1640 litres of cargo capacity. There are boot-mounted releases to drop the seats down, and there’s a floor mat in the boot, under which is a space saver spare wheel.

Back seat occupants are decently catered for. I’m 182cm/6’0” tall and I managed to sit behind my own driving position with plenty of leg and foot room - however, the sunroof does create a bit of a hump in the ceiling that you might bump your head on, and those with big feet or small children might want to take note that the sills in the door openings are very tall. A child could easily trip over them if they were clambering in the back in a rush.

Children will be covered with a pair of ISOFIX child-seat anchor points in the window seats and three top-tether restraints, too. There are map pockets, door pockets with bottle holders, a pair of USB-C charge points and directional air vents, too.

However, it wouldn’t be a French car without some kind of quirky cup holder situation, and the back seat has none - there’s no flip-down armrest to speak of. But the seat is exceptionally cushy.

Front seat impressions are good - and cup holders are present. They’re big ones, too - large enough for a big cuppa or a bottle of water, even, And there are door pockets with bottle holsters as well.

There’s an opening centre armrest box with a USB-C charge point, and in front of the interestingly designed recessed gear selector and parking brake, there’s another storage spot with a wireless phone charger, too. Nice.

Seat comfort up front is very good, with lots of adjustability (eight-way electric for the driver, six-way electric for front passenger) and heated front seats as well.

Scoring a big tick from me is the fact there are physical dials and buttons for the air conditioning and ventilation controls. But they’re in that glossy black finish, which shows fingerprints so much that it makes you feel self-conscious of being a walking germ farm.

The big touchscreen multimedia system has a few buttons and knobs, too - though the menus on screen do take some getting used to. It is highly customisable, so if you bought one you’d set it and forget it, but on first impression I struggled to get to grips with some of the nuances of the menus.

It does, however, have wireless or wired Apple CarPlay and Android Auto (with the media-feed USB-C port under the controls) and it goes full screen, too, while leaving enough space for other crucial elements. The graphics are nice and high-definition, and the 360-degree camera display puts  the “surround” view units in Peugeot models to shame. 

There’s also a configurable driver info screen, and a crisp and lovely head-up display as well. 

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

Yes it’s almost 2023, but the Citroen C5 X model launching right now isn’t bringing anything new or exciting to the table in terms of what’s powering it.

Instead, it runs a 1.6-litre turbo-petrol four-cylinder engine that is also used in other Citroen and Peugeot models. No hybrid tech, no electric version yet….  But Citroen has stated it is keen to bring a plug-in hybrid model to the market. Hopefully, it comes soon.

The petrol motor used here is the brand’s PureTech 180 with Stop & Start, and it’s good for 133kW of power at 5500rpm and 250Nm of torque at 1650rpm. This isn’t a small car, but it is relatively light, weighing in at 1439kg (tare mass). 

However, it has a pretty small engine with low outputs for this type of vehicle. For context, the 508 from Peugeot has 165kW and 300Nm.

The C5 X has a standard fit eight-speed automatic transmission, and despite some SUV pretences, it’s a two-wheel drive, with power sent to the ground via the front wheels only.

That much-anticipated plug-in hybrid (or PHEV) uses the same petrol engine but adds an 81kW electric motor to the mix, for a combined output of 168kW of power and 360Nm of torque. Grunty.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

If you see a brand-new Citroen C5 X in the showroom or on the street you’ll note that the sticker on the windscreen shows an official combined cycle figure of 6.0 litres per 100 kilometres. For a petrol engine, that’s impressive.

Now, whether you get near that will be determined by how you drive. Lots of city and urban driving could result in a higher figure - but it does have start-stop tech for the true traffic grind.

On the launch drive, which included a mix of different driving situations, I saw an on-display return of 8.5 litres per 100 on the trip computer.

Fuel tank capacity is 52 litres, meaning a driving range of 866km if you can achieve the official figure, or 611km if you average what I did on the launch drive.

Can’t wait for the plug-in hybrid version of this car; it has claimed efficiency one-fifth of the petrol version launching initially - yep, it sips a claimed 1.2L/100km… but of course that relies on you making sure you actually charge it up and use the 50km of EV driving range it is said to offer. We’ll cover it off in more detail when the vehicle launches locally, likely sometime in 2023.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

If comfort is your main priority when it comes to your new car, then the Citroen C5 X (or any Citroen, really) should suffice.

The brand says that comfort is one of its defining features - a pillar of why Citroen exists, if you will - and as the flagship model in the brand’s lineup, this should represent the ultimate in comfort. 

And it does. 

The seats - with triple-layer foam - play a big part. They’re wider than most seats and, while they don’t hold you in place like the buckets in a sports car, this isn’t a sports car. 

It also has acoustic glass front and rear to help make it feel more serene and ‘cocoon-like’ inside. There’s barely any wind noise, and just a touch of road roar over coarse-chip roads, but it’s far from noisy in the cabin.

Further, it glides along with relative comfort over bumpy sections of road, with the so-called Suspension with Progressive Hydraulic Cushioning all-but eliminating road surface intrusion into the cabin. 

The suspension has hydraulic cushions at the ends of the springs and dampers (but before the bump stops) that are designed to delete the little bumps in the road surface, while also helping lessen the impact of larger imperfections like potholes. And, with the launch being held in Sydney on yet another wet day, the suspension did a spectacular job. 

You can still feel the 19-inch wheels moving around a bit when you sink into a pockmark, but the way it feels from the driver’s seat is very good. I didn’t get to play passenger on this launch drive, but the seat of the pants vibe I got was that all occupants will be cosseted nicely. 

That tendency towards relaxed movement is reflected in the handling of the car, too. It’s not a corner carver. You can engage Sport mode - which adapts the powertrain (engine and transmission calibration and sensitivity) and also the steering weight, if you really want to.

On the engine - it is perky enough in Sport mode and can do the 0-100km/h sprint in 8.1 seconds, according to Citroen.

This powertrain should really be categorised in the ‘comforting’ rather than ‘compelling’ category. It’s not a bad engine - but you can feel the weight of the car is holding it back, and it particularly feels a bit sluggish from a standing start. I also noticed a bit of vibration through the car under full-throttle acceleration, too. 

But honestly, unless you were trying to duck through a gap in traffic, you’re not likely to spend much time with your foot pinned to the boards in this car. 

I love and admire that this isn’t a car designed to be sporty. It isn’t trying to be that. The PHEV version will be more of a driver’s tool, with an adaptive suspension system and more power and torque. But honestly, I’d be happy with the C5 X as it is, because it’s just a lovely car.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

Buy a Citroen and you get a five-year/unlimited-kilometre warranty, as well as five years roadside assist and a five-year capped price servicing plan.

The C5 X isn’t cheap to maintain, with the average service cost sitting at more than $560 - that’s based on service intervals of 12 months/15,000 kilometres. 

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.