Citroen C4 vs Omoda 9

What's the difference?

Citroen is a brand in a state of flux as it, once again, finds itself fighting to find a distinct identity from its Peugeot sister brand under its new Stellantis parent company.

It’s also had a shocker of a year in Australia, racking up just over 100 sales in 2021, but the brand is promising new beginnings, and a new crossover-y identity as it heads into 2022.

Leading the charge is the new-generation C4, which has morphed from a funky hatchback to a funkier SUV-like shape that it hopes will set it apart from related cars like the Peugeot 2008.

Other Citroens are set to follow in its footsteps in the immediate future, so is the Gallic marque onto something? We took the new C4 for a week to find out.

Does Australia need yet another new car brand?

It’s the question I keep asking myself seemingly every other week as a new brand announces its intention to join the other 70 odd marques already competing for a slice of the Australia new-car market.

Chery made a successful re-entry into the Australian market in 2023, quickly establishing itself as a value-led brand. Earlier this year it launched Jaecoo, its more premium, adventure-focused offering and announced it would be spun-off into separate showrooms alongside the new Omoda brand.

The first Omoda-badged vehicle has now arrived, the Omoda 9 Virtue SHS (Super Hybrid System), which will join the almost-as-new Jaecoo J7 and J8 in the growing number of dealers around Australia.

So, does Australia need Omoda? Does the Omoda 9 Virtue SHS make a compelling case, in the same way the sharply-priced Chery models have? 

Read on for our verdict.