Chrysler 300 vs Ford Transit Custom

What's the difference?

The Chrysler 300 SRT is a big, fast, well-equipped and super-comfortable point-to-point tourer that’s also able to soak up the stresses of a city commute with ease. It’s also showing its age in terms of design, obscenely thirsty, dynamically flawed, and offered with a bottom-of-the-class ownership package. A fun place to visit but make sure you’re ready for permanent residency.

Does the world need a pair of electrified Transit Custom vans? It’s not as simple a question when it comes to commercial vehicles like these, because there’s a fair chance the last-mile delivery sector is going to absolutely love the EV variant of the Ford van. Charged overnight at a depot, the EV Custom has the potential to massively reduce running costs for large and small fleets, as well as reduce downtime in terms of maintenance. It could be a big win.

But for our money, the PHEV Transit Custom is the one that offers the most promise. The usual EV compromises and range anxiety are shown the door and the plug-in driveline not only trumps the traditional turbo-diesel for running costs, refinement and actual performance, it also promises day-to-day efficiency that even the otherwise handy Ford diesel just can’t match. Win, win, we believe it’s called.

The question now is what Ford does with this driveline. Surely, as an option for the Tourneo people-mover (itself Transit Custom based, so all the hard work is done) the PHEV driveline seems like a foregone conclusion. And that’s the Transit van we’d most like to see, to be honest.

So, take these vehicles as a taste of what might be to come. The first shot in a market segment that stands to gain more than most from electrification.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The NSW Highway Patrol has adopted the 300 SRT as its weapon of choice, and psychologically I reckon they’re onto a winner.

A high waistline, small glasshouse and big 20-inch rims combine to give the 300 a chunky, take-no-prisoners stance. And this intimidating beast filling the mirrors is enough to make even the most determined speedster drop their bundle.

Except for the SRT badge at the back, the exterior is a chrome-free zone, with black finish on the big honeycomb grille, window frames, and dark chrome wheels dialing up the overall air of menace.

The rear view is similarly imposing, with a large slab of almost right-angular boot lid topped by a pronounced body-colour spoiler.

At this point, we have to call out less than perfect panel fit. On our test car for example the intersection of the bonnet and front clip above the headlights was messy with inconsistent shut lines and poor alignment.

Inside not much has changed over the current 300’s seven years on sale, and the design lacks the integrated approach of more modern competitors.

An 8.4-inch colour media touchscreen sits in the centre of a squared oval panel between the central air vents and under an analogue clock, that shape bearing no resemblance to the form of the heating and ventilation control panel below it or the instrument binnacle alongside.

A mass of buttons confronts the driver across the centre stack, steering wheel and door, while genuine carbon fibre inserts add a racy if slightly ironic touch in a close to 2.0-tonne car.

Leather and suede sports front seats look (and feel) the business, and the strongly illuminated gauges are divided by a 7.0-inch multifunction display including a clear digital speed read-out. Which is just as well, because the fussy increments on the analogue dial are hard to read.

Functionality trumps all else in commercial vehicles, but even so, the Transit Custom is a pretty cool looking thing, particularly in Sport trim with its stripes and alloy wheels. It’s easy to see how the van might appeal to private buyers as well, both as family transport with optional rear seats and windows or decked out as a camper. Keeping the roofline below 2.1 metres also means the Custom will work in an underground car-park environment.

Inside, it’s all about function and while there are plenty of hard plastics in evidence, the sheer attention to detail regarding storage and convenience features is what you’ll remember. Maximising interior space is part of that and the Transit Custom cleverly uses front airbags mounted in the roof lining, clearing up dash-top space that has subsequently been used to locate a second glovebox.

At just under 5.1m long, 1.9m wide and close to 1.5m tall the 300 SRT is a sizeable machine, so it’s no surprise there’s plenty of room inside.

Those up front are provided with a pair of cupholders in the centre console (complete with heating or cooling at the press of a button), storage bins and medium-size bottle holders in the doors, a long oddments tray and a small storage cubby (with 12-volt outlet) near the gear shifter, as well as a sunglasses holder in the overhead console and a big glove box.

There’s also a lidded storage box between the seats, complete with sliding tray, two USB ports, an ‘aux-in’ jack and a 12-volt outlet. Even old school nicotine enthusiasts are catered for with an ashtray insert ready to slip into one of the cupholders and a cigarette lighter to drop into the main 12-volt socket.

Rear seat passengers pick up a fold-down centre armrest with two cupholders and a lidded oddments box, decent door bins with bottle holders, as well adjustable vents at the back of the centre console, two USB ports, and switches for the standard heated rear seats.

Sitting behind the driver’s seat set for my 183cm position I had ample legroom but only adequate headroom. There’s enough shoulder room for three adults across the rear, but the broad transmission tunnel throws a spanner in the works when it comes to centre foot room.

The fully-lined boot is nicely trimmed, with a pair of flip-out bag hooks (22kg capacity), load tie-down anchors, and useful lighting included.

Volume is 462 litres, enough to fit our three-piece hard suitcase set (35, 68 and 105 litres) lying flat on the floor, or the CarsGuide pram, with heaps of room to spare. A 60/40 split-folding rear seat adds extra space and flexibility.

In the case of a flat tyre your only option is a repair/inflator kit, and it’s worth noting towing capacity for the SRT is the same 450kg for a braked or unbraked trailer, where the standard V6-powered 300C can tow a 1724kg braked trailer.

Here’s the meat and potatoes of a vehicle like the Transit Custom. If it can’t cut it as a workhorse, then there’s not much point in having it take up showroom space, and Ford knows that. But Ford also has loads of experience in making one and two-box vans work for their living. The fact is, these vehicles have been best-sellers in Europe for decades, so there’s plenty of back-catalogue to draw from.

Knowing that some drivers will spend a full shift in the cabin of the Transit Custom, Ford has gone to a lot of trouble finding little nooks and cubbies for things like clipboards, pens and phones to live. There’s also a fold-down centre seat that forms a small desk, two gloveboxes, and no less than four cupholders across the cabin. A large storage area lives under the flip-up passengers’ seat.

There’s a single USB-A charging port in the cabin and no less than five USB-C ports, as well as a 12-volt socket in the dashboard. Bottles can be stored in either door pocket and the front cabin steps are illuminated. A flat-bottomed steering wheel makes sliding across the cabin easier.

In the cargo bay, the walls feature protective panels and there’s a hose-out plastic mat on the floor. You’ll also find LED cargo lights, eight tie-down points in the long-wheelbase Trend and two fewer in the shorter Sport. Integrated roof racks are standard and while only one sliding side door is standard, there’s the option of a second one on the other side. The standard rear doors are the barn-door type, but open wide and back on to the vehicle’s sides to allow for fork-lift loading. A tailgate version of the rear door is optional.

There’s a load-through hatch giving a total length of 3.45m in the long-wheelbase version and, depending on what variant you choose, the payload is anything up to 1339kg. Cleverly, the top-hinged hatch cover for the load-through is held up by a magnet when in use so it doesn’t rattle against the load over bumps.

Towing capacity for either electrified Transit Custom is down from the turbo-diesel's 2800kg to 2300kg.

Keeping passengers safe in a nose-to-tail crash is a metal bulkhead with a window, but the window can be deleted as part of a security pack on the long-wheelbase variant, at which point the interior rear-view mirror becomes a camera screen. That mirror also incorporates a forward-looking dash cam.

It won’t matter to everybody, but it’s worth mentioning that the PHEV Transit has a space-saver spare wheel, while the EV variety has no spare at all.

All Fords are now connected via modem, allowing managers back at head office to receive alerts for low fuel or tyre pressure and even track their vehicles when they’re on the move. For fleet managers, this will doubtless be welcomed. For the drivers, perhaps not so much.

Let’s start at the start. The E-Transit Custom Trend is the pure EV entry-level version. With battery-only operation, it’s the more radical of the two drivelines. The next step up in the EV line-up is the E-Transit Custom Sport with the same driveline and a few standard equipment additions.

The same goes for the PHEV Transit; the Trend kicks things off and the Sport adds the same trinkets.

The biggest difference, of course, is in terms of the wheelbase. The Trend grade (in either EV or PHEV) uses the long-wheelbase version of the Transit platform, while the Sport trim level is based on the short-wheelbase Transit.

All versions get a central 13-inch infotainment screen, LED lighting, full Android Auto and Apple CarPlay, wireless connectivity, embedded sat-nav, a 12-inch dashboard screen, keyless entry and start, and wireless phone charging.

Beyond that (and, again, the differences in trim remain identical across EV and PHEV variants) you get 16-inch steel wheels for the Trend and 17-inch alloys for the Sport, and the Sport comes with a body-kit including a rear spoiler and a set of racy looking exterior stripes. Inside the Sport also gets striped seat trim (still fabric and not leather) dual-zone climate control (single-zone for the Trend) and a 10-way powered driver’s seat (manual in the Trend).

The biggest interior difference is in the seating layout. The basic set-up is a three-position front seat, while the more utilitarian Trend, oddly, is the one with the option of individual buckets and an arm-rest for both occupants.

Prices start at $67,590 before on-road costs for the PHEV Trend (LWB), while the PHEV Sport (SWB) lands at $69,990. The parity is maintained in the EV version with the Trend starting at $77,590 and the EV Sport at $79,990. Those EV prices are a bit more than some of the competition (LDV eDeliver 7 and Peugeot Partner) but are line-ball with the Volkswagen ID. Buzz Cargo. The PHEV Transit Custom variant at ten grand less seems pretty competitive, then.

Forget hybrid, forget turbos, the Chrysler 300 SRT is powered by 392 cubic-inches of Detroit iron… although the 6.4-litre ‘Apache’ V8 is actually built in Mexico.

The engine’s block is indeed cast iron although the heads are aluminium, with the ‘Hemi’ name derived from its hemispherical combustion chamber design.

It’s naturally aspirated, direct fuel-injected and produces 350kW (470hp) at 6150rpm and no less than 637Nm of torque at 4250rpm.

Drive goes through an eight-speed automatic transmission to the rear wheels with a limited-slip diff standard.

Although they might both subscribe to the concept of electrification, under the skin the Transit PHEV and EV are quite different animals. That’s starts with the fundamentals, with the front-engined PHEV Transit Custom using front-wheel drive, and the pure EV variant placing the single electric motor between the rear wheels for a compact rear-drive layout. As per usual practice, the EV’s batteries are positioned under the floor.

That single electric motor, when fed by the standard 64kWh battery, gives the EV Transit Custom a sensible power output of 160kW and a meaningful 415Nm of torque. Thanks to the way an electric motor makes its power (and torque, more importantly) there’s no need for a conventional gearbox, so a single-speed transmission is all that’s required.

The PHEV, meanwhile, uses the combination of a 2.5-litre petrol engine, teamed with a single electric motor. Interestingly, the electric motor is more powerful than the non-turbocharged petrol engine, but when both are delivering, there’s a total of 171kW of power and 400Nm of torque. A continuously variable transmission (CVT) is fitted for maximum efficiency.

Four-wheel disc brakes are fitted on all electrified Transit Customs in deference to their greater kerb weight (just shy of 2200kg for the LWB). Independent rear suspension is also a feature on all Transit Custom variants, and has been engineered to be compatible with the one-tonne payload standard.

Ford has also fitted the PHEV Transit Custom with selectable drive modes, four in the Trend (Tow, Normal, Eco and Slippery) and five in the Sport with the addition of a, you guessed it, Sport mode. The PHEV builds on that with modes to force electric operation, store the battery power for later or use a combination of both at the car’s discretion.

A model of fuel efficiency this car is not. Claimed economy for the combined (ADR 81/02 - urban, extra-urban) cycle is 13.0L/100km, the 300 SRT emitting 303g/km of CO2 in the process.

Over roughly 300km of city, suburban and freeway running we recorded 18.5L/100km (at the bowser), and the on-board computer threw up some horrifying short-term numbers as we explored the car’s performance potential.

Minimum fuel requirement is 95 RON premium unleaded and you’ll need 70 litres of it to fill the tank… regularly.

Typically, for a hybrid vehicle, Ford quotes a staggering combined fuel economy figure for the Transit PHEV. In this case, that’s a marvellous, yet often unattainable 1.7 litres per 100km with tailpipe CO2 emissions of just 38 grams per kilometre.

No, you probably won’t achieve this in the real world, and our testing suggests closer to 4.2 litres per 100km in urban running which is where the PHEV shines most brightly thanks to the opportunity to harvest energy in stop-start traffic.

And even though that’s a long way from 1.7 litres per 100km, it’s still a pretty impressive number for a big, heavy vehicle with garden-shed aerodynamics. Combined with the Transit’s 63-litre fuel tank, there’s a real chance of stretching fill-ups beyond the 1000km mark.

The plug-in element provides for an electric range of 54km which is off the pace for most PHEVs and means any delivery driver in a Transit Custom PHEV will be making use of the petrol engine pretty much daily.

Unlike the Transit Custom EV with its 64kWh battery, the PHEV’s smaller 11.8kW battery doesn’t allow for commercial fast chargers. Instead, you can take the battery from fully discharged to 100 per cent capacity in seven hours on a household 10-amp socket, or in four hours, 15 minutes on a 15-amp outlet, which equates to a maximum AC charge rate of 3.5kW.

The Transit Custom in EV form, meanwhile, can be charged from zero to 100 per cent capacity in 6.7 hours on an 11kW outlet, but can also make use of fast DC charging. At that point, it’ll charge from 15 to 80 per cent in 32 minutes at its maximum charge rate of 125kW.

Ford claims a range of 301km for the Transit EV Trend and 307km for the slightly lighter Sport. Both those figures are likely to be a little optimistic in the real world, but we reckon, based on our on-test power usage figure of 17kW per 100km, they might be a lot closer to the mark than many other makes claim. So, that should, theoretically, work for most delivery vans in major cities where daily distances are generally below 200km.

Roll onto a smooth, dry surface, engage the SRT’s standard launch control function and you’ve dialled in the ability to storm from 0-100km/h in a ludicrously rapid 4.5sec.

Unlike smaller capacity turbo engines, the big atmo Hemi takes a while to develop maximum torque (637Nm), hitting peak pulling power at 4250rpm. Keep the throttle pinned and full power (350kW) is achieved on the cusp of the rev limiter at 6150rpm.

All this fire and fury is accompanied by a beautifully brutal V8 roar courtesy of an active exhaust which tweaks the pulsing note it produces according to drive mode and throttle position. It’s hard not to love it, complete with rude pops and crackles on the over-run.

Beware though, this car is relatively loud all the time, so you’ve got to hope the love affair is a long-term one.

Suspension is by a short and long arm (SLA) and upper A-arms at the front, with a five-link set-up at the rear, and Bilstein adaptive dampers all around.

The switch between Comfort and Sport is swift and marked, with the latter best kept for billiard tables and race circuits. Around town ride in the more compliant setting is agreeably smooth.

Push the big 300 along your favourite backroad and you know you’re asking two tonnes of metal, rubber and glass to move against its will.

The eight-speed auto responds well in manual mode (with wheel-mounted paddles), and the grippy sports front seats do decent job of keeping their occupants stable and balanced, but the sheer mass of this car means you’re never going to get a corner-carving hot hatch-like experience.

And despite a chunky, leather-trimmed sports wheel, the hydraulically-assisted ‘SRT Tuned’ steering isn’t exactly the last word in road feel or sharp response.

Having said that, the fat 20-inch (245/45) Goodyear Eagle F1 rubber grips hard with minimal impact on ride quality, and in a more relaxed mode the SRT is a stress-free and comfortable tourer.

Big acceleration is balanced by big brakes, with beefy ventilated rotors (360mm fr / 350mm rr) clamped by Brembo four-piston calipers front and rear.

The system’s outright power is impressive but can be abrupt on initial application at around town speeds, until you get used to greasing the pedal pressure in.

‘SRT Performance Pages’ allows you to scroll through multiple real-time data screens (timers, G-force, engine performance, etc), which is fun, with outputs downloadable to a USB stick or SD card. The 19-speaker harman/kardon audio system absolutely cranks, and the active cruise control works intuitively, without the frustrating conservatism (taking forever to pick up the throttle) of some other systems

We’ve said it plenty of times before, but delivery vans really have come a long way. What were once bucking, sliding, pitching, screeching monsters are now almost as comfortable as a car and vastly more stable and predictable to drive even at freeway speeds.

The EV variant almost sounds and feels like a modern Melbourne tram in the way it accelerates with authority but also in near silence with only the suspension and a bit of tyre slap over sharp edges to spoil the serenity. Even then, the noises barely intrude. Tyre noise is the worst of it.

Performance is strong and effortless and this is a parcel van that accelerates like a decent car right up until about 100km/h when things start to tail off a little. The overall driving position is a bit sit-up-and-beg, but that’s actually comfy over longer distances and the seats themselves are good with plenty of padding, but not too much bolster that you need to climb over it to enter or leave the cabin.

The column-mounted gear selector is smart, but does mean the indicator stalk moves to the `wrong’ side, and confusing them can leave you in Neutral. And even though it’s a clearer, sharper result than many cars offer, the camera-screen interior rear-view mirror (if you choose the solid cargo-barrier version) is never as good as a conventional mirror. For some reason, the camera screen lacks the depth of field of a mirror and is more difficult to focus on. Those who wear reading glasses might struggle with it.

On the plus side, the EV variant’s one-pedal-driving setting is brilliantly set up and allows for bringing the Transit Custom to a complete stop without touching the brake pedal. Also better than average is the calibration for the driver aids including the lane-keeping assistance which is there to help, but never call the shots.

The PHEV version is, logically, more of the same, although the ride quality seems a little better with an extra layer of plush particularly on smaller, sharper bumps. The slightly lower kerb mass that allows for the one-tonne payload without the same spring firmness is probably the reason.

What the front-drive PHEV can’t achieve, however, is the EV’s level of power-down and grip. Floor the throttle and the PHEV will easily make its front tyres chirp and introduce a small amount of tugging at the wheel. Over bumps with lots of throttle, the PHEV will also momentarily lose traction, but meantime, it’s just as quick as the EV version, even if the CVT is evident in the way the engine revs up and the rest of the van eventually catches up with it.

All four versions of the electrified Transit Custom feature the same safety gear, reflecting the increasing importance of OH&S concerns regardless of the vehicle’s purchase price. On that basis, you’ll get six airbags including side and side-curtain bags. There are also a pair of front airbags regardless of whether you have the standard cabin (three-seater) or optional two-seater layout.

Driver assistance packages include stability control with traffic sign recognition, adaptive cruise control, blind-spot monitoring, rear cross-traffic monitoring, exit warning, forward collision warning, lane keeping assistance, parking sensors front and rear and a 180-degree rear camera system. There’s also autonomous emergency braking that incorporates pedestrian recognition.

It’s also good to see a standard tyre pressure monitoring system, too.

The Transit Custom has been rated by ANCAP according to its light-commercial vehicle Medallion system which assesses active safety systems rather than actual crash data. In this case, the vehicle achieved the highest, Platinum, rating with a 96 per cent score.