Chery Tiggo 7 vs Jeep Avenger

What's the difference?

Is the Chery Tiggo 7 just cheap, or is it cheerful too?

Well, not only does this plug-in hybrid break new ground for pricing, but it’s more than a one-trick-pony with a cleverly-tuned hybrid drivetrain that saves fuel, even when the battery is depleted.

The Tiggo 7 still needs work in some areas, from the average software, to the spongy driving dynamics, but there’s no denying this SUV will put the pressure on its rivals.

Which variant would I pick? Actually I’d probably splash the extra cash for the Tiggo 8 plug-in, which seems slightly better at everything and is physically more car for not a lot of extra outlay.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

The Jeep Avenger is a strong move for the brand as a city-focused offering, and particularly as its first EV.

The styling and easy driving experience should be a draw, but its price in an increasingly competitive small SUV (and electric car) market could be a turn-off for some - even if it is only few thousand dollars more expensive than the slightly larger Compass.

Despite a couple of small flaws and a lacklustre safety rating overseas, the Avenger is ultimately one of the best-driving cars the brand has put out in years, and deserves a look if you’re keen on a practical but stylish EV.

The Tiggo 7 hybrid sticks to the combustion car’s relatively tame styling. Chery hasn’t followed rivals like BYD, MG, and Kia down the track of having more extreme designs, instead choosing something that will appeal to many people. It still has a glitzy grille, big wheels, and a contemporary light bar across the tailgate, but maintains a pretty standard boxy visage.

It’s even difficult to tell the plug-in hybrid apart from the combustion car, with the main differences being the more aerodynamic wheel designs, and a different and more sleek light-bar piece across the rear.

The inside is much the same story, looking nearly identical to the combustion version. 

If you look closely, you’ll see the lack of an ignition button, because you just put your foot on the brake to start the car, but other than that it’s a familiar and contemporary synthetic-leather-clad space.

If anything there’s an element of Mercedes worship, with the door trims, switchgear, and even dual-panel screen layout looking like an homage to something like an A-Class.

Again, it shoots for mass appeal rather than choosing to make a statement on design direction, and for many will be nice enough.

One of the Avenger's biggest draws for me is its style.

Those who like the Jeep brand for its rugged off-road vibes, but don’t actually want or need to go off-road might enjoy that it still looks very Jeep.

We’re told that the decisions made in this car’s design are all for a purpose, and some of them are very clear.

For a start there’s a deliberate plastic barrier wrapped around the full 360 degrees of Avenger to protect the paintwork and body panels in low-speed collisions that can be just as likely off-road as in a carpark.

There’s also the sunken headlights, which sit far enough back that they’re less likely to be damaged in an impact, being one of the most expensive and breakable parts at the front of a car.

But there’s also a series of little hidden ‘easter eggs’ that the Avenger’s head designer Daniele Calonaci left up to us to find for ourselves.

For a start, the tail-lights feature an ‘X’ shape that’s inspired by the jerry cans used to carry spare fuel and liquids in World War 2.

The ‘X’ theme continues in other places on the Avenger,  though there are some more cutesy design features like a series of seven-slot grille motifs around the car in places like the wheels, tail-light, and even a small one under the front grille.

There’s a 3D ladybug in the roof rail up top, too. But perhaps the most ‘aww’-inspiring is the silhouette of a child looking through a telescope in the lower passenger side of the windshield, up at some stars in the upper driver’s side. The child? That’s Calonaci’s son.

There are a few quirks that mean the Tiggo 7 isn't the most practical option in the space, but it hits on some key things regardless.

For a start, the seating position is a little odd. It’s a bit too high which is good for visibility, but not so great if you don’t want to feel like you’re being tossed side-to-side in corners.

And while the seat and wheel have a reasonable range of motion for adjustability, the fixed nature of the dual screens and how close the wheel sits to them will make taller drivers feel like they're peering down on the screens, or that they’re blocked by part of the steering wheel.

At least visibility is excellent out of the cabin and the plush seat trim makes for a comfortable drive.

Also a little strange is the shifter. You need to properly depress the brake pedal to get it to shift into drive or reverse. Simply holding the brake pedal enough for the car to be stopped isn’t good enough, which can be frustrating when you’re trying to do a quick three point turn.

Weird ergonomics aside, there’s enough cabin storage. This consists of a large bottle holder in each door, a further two with spring-loaded edges in the centre console, and there’s a bay for your phone which is also the wireless charger on higher grades. Covering the bottle holder and phone area is a somewhat old-school rolling shutter. Good for cable management, I suppose.

Underneath the bridge-style console is another textured storage area, which is good for loose objects or small bags, and the armrest box is nice and deep too.

This brings us to the screens and lack of dials. On the plus side, there is a dedicated touch panel with shortcuts for most of the core climate functions. This is never as good as having actual tactile buttons and dials, but it’s better than full touchscreen controls.

The screens, meanwhile, are fast and sharp, but the software is downright ordinary, and not good enough if you’re going to make screens such a focal point of the car.

The sheer number of different menus and confusingly labelled tabs within them makes adjusting things on the fly pretty frustrating and there’s something of a learning curve to try and figure all the bits out. The worst part is it’s not even consistent in terms of menu layouts and locations between the Tiggo 7 and Tiggo 8.

The Tiggo 7's digital dash is fine. It’s a dual-dial layout with a few screens on the right side to toggle through. Weirdly the trip computer seems to only record the last 50km in this panel. I wish it was more customisable and presented data in a more attractive way.

At least the wireless Apple CarPlay was seamless and worked well in my time with the cars.

The back seat is a highlight of the Tiggo 7. The abundance of synthetic leather trims continue into the rear doors, as do the soft seat bases. Behind my own driving position (I’m 182cm tall) I had leagues of legroom and headroom was great too. Amenities are okay, with a pocket on the back of each seat, a single USB port, adjustable air vents, and two storage trays. There’s a large bottle holder in each door and in the drop-down armrest, too.

At the time of writing, Chery was yet to provide official figures for the boot space, which is thought to be slightly different from the combustion car. For reference, the combustion car’s boot measures in at 356 litres to the top of the seat backs, which is far from the largest in the category. and frustratingly there’s only a tyre repair kit under the floor as well as the 12-volt battery and high-voltage inverter for the charging system.

It’s important to also call out that the Tiggo 7 Super Hybrid doesn’t get a household power outlet anywhere in the cabin or boot, which feels like a missed opportunity to make the most of its battery.

The outside of the Avenger is plenty of fun, but the inside is a fairly sensible place.

That’s not to say it’s boring, but the use of space for a car of this size is impressive, and there are plenty of places to store things.

There’s a well thought out phone charging pad in a relatively deep storage compartment in the centre of the Avenger, as well as the cupholders in front of the centre armrest and another storage bin underneath, plus a ‘shelf’ along the dash.

The amount of storage is impressive given the Avenger’s interior is a nice, tidy design that still manages to incorporate some useful elements some cars forgo - buttons for the climate controls, for example, are something that are increasingly (and frustratingly) rare.

Anyone who has used a Uconnect system in a Jeep or Fiat in the past might like to know that this one (accessible via a 10.25-inch touchscreen) is a step-up from predecessors.

It’s not perfect, some elements of the menu and feature placement seem a little random at first, but it doesn’t lag, is easy to connect to wirelessly, and has a fairly helpful voice control system.

Functionality is most of the way there generally, but a few missing things like dual-zone climate control or electric adjustment for the passenger seat feel like let-downs, plus the heating on the front seats seemed to be quite weak for a long time before eventually warming.

Behind those seats, the second row is lacking just about any amenities besides a USB port, but it’s not too cramped for a light SUV. Adults might find it suitable for relatively short trips, but kids should be fine for a while.

The sunroof (when featured) doesn’t extend very far back, so the second row also feels a little dark.

Behind that, an impressive 355 litres of boot space expands to 1250 litres when the seats are folded down, plus a plastic lining on the boot lip means you don’t scratch the car when loading or unloading.

Before the Avenger had even landed, Jeep announced a $3000 reduction to the original pricing. While it might seem like this move stems from an increasingly competitive small-SUV market, Jeep says production costs dropped after the pricing was initially set, and the decision was made to pass it along to customers.

In any case, the Avenger now starts from $49,990 before on-road costs for the entry-level Longitude, with a mid-spec Limited costing $54,990 and the appropriately named Summit set at $60,990.

This puts the Avenger among the most expensive offerings in the 'Light SUV' category along with the electric Mini Aceman (from $55,990) and hybrid Lexus LBX (from $47,550), but around the same price as the slightly larger Hyundai Kona Electric (from $54,000) and Renault Megane E-Tech (from $54,990).

It also looks like brilliant value compared to the much smaller and lower-ranged Fiat 500e (from $52,500). Style comes at a cost.

For the Avenger, there’s a bunch of kit that’s standard across the range, plus only one cost-option - premium paint at $990.

Each Avenger gets dual 10.25-inch screens inside, one for the driver instrument display and the other a touchscreen for the multimedia controls, centred on the dash so it can be reached by both front occupants.

Satellite navigation, keyless start, adaptive cruise control and Jeep’s Selec-terrain drive mode system are all also standard features.

The Limited adds partial synthetic leather trim to the seats, keyless entry, more safety features like blind-spot assist and parking sensors, plus a height-adjustable boot floor and more powerful AC charger, with an 11kW version replacing the 7kW of the Longitude. The Limited also has optional two-tone roof paint in black for $495.

Climbing to the Summit means you get the two-tone roof as standard, plus LED projector headlights and LED tail-lights, 18-inch alloys, leather accented heated seats with power adjustment and lumbar massage for the driver, plus it also gets a sunroof over the front occupants.

Underneath a plastic cover there’s a mass of nearly unrecognisable stuff, but under the bright orange cablework and an enormous black plastic air box, there’s a 1.5-litre turbocharged four-cylinder engine (105kW/215Nm) mated up to what Chery calls a one-speed ‘dedicated hybrid transmission’.

I think Chery is underselling it by calling a quite clever hybrid transaxle a ‘one-speed’ transmission, because it’s far more complicated than that and makes this car more than a one-trick pony.

You see, with clutch packs and software and an electric motor that can put out even more power than the engine (150kW/310Nm), this hybrid system makes this version of the Tiggo 7 the best one to drive, and makes it remarkably efficient, even when the battery is drained, and not all plug-ins can claim the same.

The Avenger has one drivetrain for now, a front-wheel drive electric motor, though it sounds like we shouldn’t rule out the possibility of other petrol hybrid drivetrains in the future.

The EV Avenger we’ve got is built on a 400-volt electric architecture, with a single motor delivering 115kW of power and 260Nm of torque.

It’s got a a mode that increases the regenerative braking, though isn’t quite a one-pedal driving experience.

Jeep says it’ll hit 100km/h in 9.0-seconds, but apparently tops out at 150km/h.

Officially, the Tiggo 7 Super Hybrid can travel up to 93km in purely electric mode thanks to its big 18.3kWh battery, although this is on the more lenient NEDC standard. 

We’ll need to get the car back for a longer test to see how far it can travel in EV mode in real-world conditions as results tend to vary greatly between PHEVs, especially on a launch drive.

Regardless, the clever hybrid system I was talking about before is important because unlike some of its rivals, this Chery is still pretty efficient even if you forget to charge up.

The battery maintains a reasonably high level of reserve charge, which allows the car to draw from a deeper reservoir for electric acceleration, which it can then replenish with regenerative braking or when using the engine idle time as a generator.

Chery says it will consume less than 6.0L/100km even with a depleted battery and that’s about what we saw on all of our test cars, which hovered between 4.1 and 5.8L/100km, despite being driven hard on country roads.

The pitch is it’s as efficient as any plugless hybrid anyway, regardless of whether you charge it. An interesting shift in mindset.

Officially, the Chery Tiggo 7 consumes just 1.4L/100km (although this accounts for the battery being charged), and it can drink entry-level 91 RON fuel, too.

Charging is also a good story, with the Tiggo 7 able to top up on both a slow AC charger, and a fast DC charger, slashing charging times when you’re on the go. On a fast charger, it can charge at a maximum speed of 40kW, allowing a quoted 30 to 80 per cent charge time of just 20 minutes.

The Avenger has a reasonably sized 54kWh lithium-ion battery for a light SUV, which it says allows for a driving range of up to 396km, or 390km in the top-of-the-range Summit, due to the specification.

Under WLTP testing, Jeep says the Avenger is rated at 15.4kWh/100km (15.8kWh/100km for the Summit) for efficiency, and it comes with a Type 2 CCS combo charging socket for either DC fast charging up to 100kW, or AC charging up to 7kW in base Longitude and 11kW in higher variants.

On DC charging at its max 100kW rate, the Avenger should take about 24 minutes to charge from 20 to 80 per cent, while slower AC charging at 11kW takes five hours and 34 minutes.

On the launch drive route, we were seeing between 14.8 and 16.4kWh/100km on the trip computer, so Jeep’s claims seem accurate.

This plug-in version of the Tiggo 7 is the best to drive, although it’s not free from quirks and is still far from the front of the pack when it comes to driving dynamics.

As previously mentioned, the high and upright driving position hardly sets the scene for a sporty drive, with even rivals like the Mitsubishi Outlander nailing this key ergonomic factor.

On the flipside, visibility out of the cabin is excellent, as you can peer down on things and easily manoeuvre in tight spaces.

The steering is also too artificial, communicating very little feel from the front wheels to the driver, and this conspires with an overly-soft suspension tune for a floaty, disconcerting feeling in corners.

A driver’s car this is not, but the trade-off for the lack of dynamism is a car that's pretty comfortable over adverse road conditions. The Tiggo 7’s spongy ride has it simply floating over rough bits of road, and compressing relatively nicely on larger bumps and undulations.

Certainly a choice has been made to make this car better for urban commuters than trying to strike a balance for country roads and cornering and risk making the ride unpleasant on daily bumps. Still, there are rivals that strike a better balance out in the market.

Perhaps the most interesting element of driving this car though is its electrified engine and transmission. Effectively this system behaves like a continuously variable transmission (CVT), but it feels as though it uses its big electric motor far more than it uses the engine.

Chery says they’ve used software to tune the car in such a way that it makes better use of the electric components. The car can draw more deeply from a bigger battery reserve compared to a plugless hybrid for stronger acceleration, and it can also store far more energy from regenerative braking or engine idle time.

The other side effect is a high level of cabin refinement. The Tiggo 7 is a surprisingly quiet place to be, to the point that it’s hard to tell when the engine is even running, it’s so quiet.

It’s also quick in a straight line, primarily using electric drive for the take off, with the engine coming to life only when it really has to for support. Even under extremely heavy acceleration the engine doesn't scream to life in an unpleasant way, instead whirring along in the background.

It’s not insanely fast, nor would you want it to be with its slightly unsettling suspension and steering, but it has enough power in Sport mode to easily overwhelm the halfway decent Maxxis tyre it scores from the factory.

Road noise is more of a problem than the engine, noticeably picking up at speeds above 80km/h.

In conclusion, this car is comfortable but dynamically uninspiring, with a clever and quiet hybrid system. It will suit family buyers looking for a comfortable, quiet, and efficient car, but keen drivers might want to look elsewhere if budget allows.

The mix of a fun exterior and practical interior for the Jeep seem to blend into the Avenger’s driving experience. It doesn’t feel too much like an EV, but it is still playful and capable on the road.

Jeep wanted the Avenger to come across like a normal car that just happens to be electric, and the relatively calm take-off (rather than the usual immediate torque push electric cars are capable of) seems to prove that.

Though 115kW doesn’t sound like much on paper, it feels brisk enough for what the little Jeep is built for, and its delivery means even on a wet day like what we copped during the launch drive, wheelspin and torque steer were minimal.

Once up to speed, the Avenger feels pretty light for an EV, and it’s playful enough in corners without feeling like it’s becoming unstuck or hard to handle.

The suspension and steering are clearly aiming for comfortable driving more than sporty performance, and so while both feel well-sorted, neither are particularly communicative. But the steering is accurate and feels nice and light, making the Avenger easy to point into a corner and you can trust it to hold on.

Perhaps the biggest downside is the brake pedal, which is soft and doesn’t grab as quickly or progressively as you’d expect. It takes a few presses to work out how much pressure you need to stop the car.

But a drive mode that adds a bit of regenerative braking helps out there, even if it’s not proper single-pedal driving.

At higher speeds, the Avenger settles well over big bumps and undulations, feels comfy on most surfaces, and despite a bit of road noise and a small rattle in the dash on one of our test cars, it feels pretty easy and confidence-inspiring.

Jeep says the Avenger is built to handle some light off-road driving but I imagine its front-wheel-drive setup would be limiting in some circumstances, especially in the rainy, muddy weather we faced. Despite that, some unsealed mud and gravel driving proved the Avenger capable of gentle inclines at low speeds without risk of sliding.

For reference, ground clearance is 200mm, while the approach and departure angles are 20 and 32 degrees, respectively.

The Jeep Avenger hasn’t been tested by ANCAP, but comes with a disappointing three-star score from Euro NCAP.

Jeep Australia says it’s currently working with ANCAP regarding a potential local score, but wouldn’t detail what that could mean. A small SUV’s score dropping below four stars might concern some young family-type buyers, though most of its poor scoring comes in the categories of Vulnerable Road Users (pedestrians and cyclists) and Safety Assist (active tech).

In terms of what the Avenger offers as standard, there’s auto emergency braking (AEB), lane-keep assist, traffic sign recognition, driver monitoring, a reversing camera and six airbags (no front-centre bag, though).

It’s notably missing rear-cross traffic alert, and the base Longitude makes do with regular adaptive cruise control and parking sensors at the rear only, while higher variants get blind-spot assist, surround parking sensors, and intelligent cruise control.

Chery continues to use favourable ownership terms to help establish itself in the market. The Tiggo 7 Super Hybrid is covered by seven years and unlimited kilometres of warranty, seven years of roadside assist, and seven years of capped-price servicing.

The servicing program varies year-on-year, with a surprisingly expensive service of nearly $1300 due at the 90,000km mark. All said and done it works out to be $453.45 per year to service over the seven year duration, which isn’t super affordable, but it’s also not overly expensive.

Jeep offers a five-year/100,000km warranty, which is starting to be overtaken by other brands increasingly offering seven-year/unlimited kilometre warranties or longer.

The high-voltage battery system of the Avenger is, however, covered for eight years or 160,000km, whichever comes first.

Jeep also offers capped-price servicing for the five-year warranty, with scheduled visits costing just $250 and spaced out at 12,500km or 12-month intervals.

There’s also the brand’s lifetime roadside assist, but only when you service your car with Jeep.