Chery Tiggo 4 vs Gac Emzoom

What's the difference?

If you’re just looking for an affordable hybrid which will save you money at the pump, the Tiggo 4 will do the trick, but there are so many little things which could be better here, it’s evident you’re getting what you’re paying for.

This makes the Tiggo 4 hybrid a bit of a let down, because the other Cherys I’ve driven recently have been pleasantly surprising given their price-points, not to mention the price-gap between the Tiggo 4 and many of its rivals is nowhere near as large.

Candidly, I really didn’t want to like the Emzoom. I think Australia has too many car brands already and the market is in danger of becoming overwhelmed with mediocre products at bargain prices that will squeeze out better but more expensive products.

But I cannot help but really be impressed by what GAC is offering. There’s no doubt the brand faces a major challenge expanding its dealership network to grow sales, but if it continues to deliver vehicles as nice as the Emzoom then it at least has a shot.

Not only is it affordable but it has style, space and is enjoyable to drive. For anyone in the market for a small SUV or just a sub-$30k new car, this should definitely be on your short-list.

Note: CarsGuide attended this event as a guest of the manufacturer, with accommodation and meals provided.

On the outside, I think the Tiggo 4 Hybrid is pretty generic and inoffensive. It shares its 'box-on-wheels' aesthetic with cars like the outgoing Mitsubishi ASX and Hyundai Venue, which, to be fair, have been strong sellers.

It might not be an eye catcher, then, but there’s something to be said for not trying anything controversial, and this is pretty consistent across Chery’s range. In fact, compared to some brands in the market, Chery is doing a solid job of design consistency for its mainline SUVs.

Highlights on the outside include the enormous grille and contemporary LED light strip across the rear.

On the inside things also look pretty swish for this compact SUV category. The seats immediately jump out as a highlight, big and lavishly trimmed in comparatively soft synthetic stuff. The glitzy steering wheel and dual-screen layout continues from other Chery products and the dash design is tidy, if a little generic.

Unfortunately one of the common themes for many of the new Chinese brands entering the Australian market is inoffensive but uninteresting design. The cars tend to be quite generic and lacking in style and statement.

That’s not the case with the Emzoom, which stands out with its bold, angular design that really sets it apart from its direct rivals. For a brand looking to make an immediate impression and attract a new demographic, GAC has made a strong opening move with the Emzoom.

It’s not limited to the exterior either, with an equally design-forward cabin. There’s only a smallish 7.0-inch LCD instrument display integrated into a wider panel, but it’s all housed within a single unit alongside the 14.6-inch multimedia display to create a hi-tech look.

Yes, there are other elements from rival brands that are evident in the design, but borrowing a few cues from other places isn’t something unique to GAC and the overall look and feel of the Emzoom is very likeable.

I can see this car having a lot of wow factor on a dealer forecourt but up close things are less good. The software on the screens is pretty ordinary; hardly the sharpest, fastest or most logically laid-out. There’s a selection of clumsy-looking themes, and while the multimedia portion has a logical smartphone-style main menu, beneath lies an array of confusing and inconsistently-labelled sub-menus.

The digital dash could be smoother and better looking and it’s a bit confusing to use with the poorly labelled buttons on the steering wheel.

The centre console area is finished in a gloss finish, which is easy to scratch or smear with fingerprints. Up front underneath the main screen is an entirely separate dot-matrix style climate control panel with actual physical buttons. It looks a bit clunky compared to some other solutions on the market, but at least it’s clearly labelled and straightforward to use.

Somewhat infuriatingly, though, interacting with this climate panel brings up a menu on the touchscreen which you don’t need and it takes several seconds to go away. Why?

The cabin is reasonably practical from there, though. There are decent bottle holders in each front door and a further two atop the console. There’s a pass-through beneath, good for handbags and the like. There are some strange additions, like an upright holster with rubberised sides which seems to be for a phone, and behind the shifter there’s a key fob-sized cut-out, but it’s gloss finished, so it will scratch if you actually use it.

The wireless phone charger is tucked away underneath, which makes your phone hard to get at in a pinch, and easy to forget when you exit.

Ergonomically, this car is a bit strange. The seat base is very high, so for me (at 182cm tall) even with the driver’s seat set to its lowest position, my head feels close to the roof. Plus, I’m peering down on the instruments, rather than have them at a comfortable height.

However, there are soft-touch surfaces adorning the doors, which can’t be said for every car in this segment and the rear seat hasn’t been forgotten, either.

I fit pretty comfortably behind my own driving position in terms of knee and headroom and the plush seat trim continues.

There’s a nearly flat floor, so while it’s a reasonably narrow vehicle, at least someone in the centre position will have somewhere to put their feet.

On the amenity front for rear passengers, there’s a small bottle holder in each door, pockets on the backs of the front seats, a weird storage tray and USB port on the back of the centre console and a drop-down armrest with two shallow cupholders. There’s just a single adjustable air vent for rear passengers, so they’ll have to fight over who gets the airflow.

The boot surprised me. It looks tiny, but the brand claims it weighs in at 470 litres. On top of this, the floor is a strange shape because the 12-volt battery is under the floor and doesn’t quite fit level.

However, when I went to load the full three-piece CarsGuide test luggage set, I was surprised to find it fit snugly, with the tailgate able to shut without a problem. I was also impressed to find a space-saver spare wheel and not just a repair kit under the floor.

The Emzoom offers a surprisingly spacious interior for a small SUV. 

We were required to travel with four adult occupants at one stage and even in the back seat there was enough room for this six-foot tall reviewer to ride comfortably.

It feels more spacious thanks to the panoramic sunroof which can let in a load of natural light and get rid of the cramped feeling you sometimes have in these smaller models, particularly in the back seats.

While the seats are trimmed in PVC, they look and feel fine for this price point, and the driver’s seat is ventilated and has six-way power adjustment.

There are two USB ports in the front (one A and one C) as well as a 12V outlet, and there’s one USB-A in the rear.

The boot measures 341 litres, which is a respectable size for this type of SUV. While the inclusion of a power tailgate is a very nice touch at this price and makes life easier.

GAC has kept it simple and offers the Emzoom in a single model grade - Luxury - which is priced from $25,590 plus on-road costs. Even at roughly $28,000 on-road, the Emzoom is among the dozen or so cheapest new cars in Australia, and certainly one of the most affordable SUVs of this size.

GAC didn’t skimp on equipment to achieve that price too, with such luxuries as a panoramic sunroof and power tailgate included, along with 18-inch alloy wheels, LED lights and dual-zone climate control.

Other equipment includes wireless phone charging, wireless Apple CarPlay and Android Auto, Bluetooth and a six-speaker sound system.

The Tiggo 4 hybrid variants pair a 1.5-litre four-cylinder petrol engine with a relatively large electric motor housed in a transaxle-style unit driving the front wheels. In effect, it's continuously variable without being a much-derided CVT auto.

Weirdly, Chery doesn’t state combined power figures, just separate ones for each power source, with the engine producing 72kW/120Nm and the electric motor producing 150kW/310Nm.

You’ll note the electric motor is much more powerful than the engine, which has an effect on the way this car drives.

Bucking the trend for electrification, the Emzoom is powered by a 1.5-litre four-cylinder turbocharged petrol engine that makes 125kW/270Nm. This provides adequate performance for a small SUV, without offering anything special.

The engine is paired to a seven-speed dual-clutch transmission, which sends its power to the front wheels. More on that set-up under ‘Driving’...

The whole point of this plugless hybrid set-up is fuel efficiency and on paper it’s not as good as some rivals.

The official combined cycle (urban/extra-urban) economy number is 5.4L/100km, but we easily beat that claim on test with a figure of 4.5L/100km. Worth noting that average came primarily from urban and expressway driving. It seems the hybrid transmission might require significantly more combustion input in freeway scenarios, hence the higher official claim.

A 51-litre fuel tank translates to a 944km range using the official economy figure and around 1100km based on our on-test average.

Slightly confusingly GAC quotes a claimed combined urban/extra urban figure of 6.6L/100km, but based on the WLTC testing protocol, which is similar but marginally different to the more common and real-world-focused WLTP.

However, in our actual real-world test drive we instead saw a return of 7.6L/100km, so expect to use slightly more than the claim, regardless of testing protocols.

The Emzoom has a 47-litre fuel tank, which means if you can hit the claimed economy, you’ll have a range of just over 700km on a single tank. Our real-world average would still be good for more than 600km, which is a respectable range for what is designed to be a city-friendly SUV. 

The Tiggo 4 is a strange one. This hybrid one in particular has me in two minds.

My initial impression was not a good one. The high seating position makes you feel as though you’re sitting on the car rather than in it, and the overly electrically-assisted steering removes you from feeling what’s going on at the front wheels.

Even the pedal feel is wooden, with the car having to modulate the electric and combustion drive components and blended regenerative braking at arms length, leaving the driver with little in the way of feedback.

The ride isn’t one of the worst I’ve had in recent years, with an overall soft enough edge to it, but it also doesn’t feel very sophisticated, and harsher over the rear than it is in the front, giving it an unbalanced character. On top of this, our test car had a couple of intermittent rattling noises in the B-pillar (around where the belt retainer is) as well as somewhere in the rear.

Acceleration is pretty impressive at speeds under 80km/h, however, with plenty of power instantly available from the electric motor, although this has the side-effect of being able to easily overwhelm the Sailun tyres this top-spec Tiggo 4 ships on.

One thing I quite like about the Tiggo 4, however, is how smooth it is. The seemingly primarily electric drive is excellent, particularly at lower speeds where this car is at its best, surging forward largely in silence with no annoyances from a fiddly transmission.

Even the way it blends the combustion power in is seamless, even compared to a Toyota, for example, with the engine distantly buzzing away only when required.

It's impressive that unlike the MG3 and MG ZS which have similarly powerful electric motors but run out of juice and lose a bit of punch when the hybrid battery is low, the Tiggo 4 does a better job of managing its battery reserve level, making sure the strong electric power is always available. This might mean the engine idles higher and longer, but with decent sound deadening, it’s not something you notice much.

Overall the Tiggo 4 is okay to drive. The hybrid components impressed me enough, but these are tarnished by sub-par driver feedback and inputs, handling, tyres and some ergonomic issues.

What makes the Emzoom really impressive, particularly at its price, is the way it drives. GAC has been in partnership with both Toyota and Honda in China for decades, and clearly the brand has been paying attention to how those more established global brands do things.

The net result is a small SUV that is genuinely enjoyable to drive and a far cry from the dull, unresolved offerings from other Chinese newcomers.

The Emzoom’s ride is nothing short of remarkable, given this is an all-new brand to Australia. It managed to soak up some very nasty-looking bumps without any notable fuss in the cabin. There is still some fine-tuning that could be done to make it class-leading in terms of both comfort and responsiveness, but the overall first impression is very, very positive.

It’s a similar story for the steering, with responsiveness and good weighting, not the occasionally numb and dull steering other Chinese competition offer up. 

The engine is fine, nothing special to report, it does the job steadily but does need to be worked hard at times. The gearbox, on the other hand, is more notable.

While a dual-clutch transmission is better on paper, providing faster gear changes for more responsive driving and lower fuel consumption, in practical terms they can be more challenging to operate smoothly.

That’s very much the case with the Emzoom, with the clutch tending to ‘slip’ when you take-off from standstill, often resulting in wheel spin - and a more dramatic-sounding departure than you intended. 

This is probably not helped by the tyres, a Chinese brand that this reviewer had never experienced before but felt light on grip.

Once on the move, it works well enough, although occasionally it gets caught between gears when you’re trying to drive more spiritedly, but most of the time it’s fine.

By far the biggest foible of the Emzoom is the noise. GAC clearly saved money on what’s known in the business as ‘NVH’ (or noise, vibration and harshness), with a noticeable amount of tyre roar, wind noise from mirrors and poor sound deadening underneath.

It’s not ideal but there was always going to be a compromise to get this type of SUV for this price.

Thankfully, GAC didn’t cut too many corners on safety. There’s airbag coverage for all outboard occupants and a 360-degree parking camera system as well as a decent amount of driver assistance features for a sub-$30k SUV.

It must be noted that there is no ANCAP or Euro NCAP score, but the Emzoom comes with autonomous emergency braking (AEB), forward collision warning, lane keeping assist, lane departure warning, high beam assist and adaptive cruise control.

However, that's the extent of the list, so it doesn't have the comprehensive list of active safety systems that its rivals can claim.

The Tiggo 4 Hybrid is offered with a seven-year/unlimited km warranty, seven years of roadside assist and seven years of capped price servicing with an eight year and unlimited kilometre warranty for the high-voltage battery.

The servicing is required once a year or 15,000km, with each service costing $299 for the first five years. It jumps from there, with a particularly expensive service at $736.62, dragging the yearly average for the warranty period up to $360 a year.

It’s a little pricier than Toyota, for example, but very reasonably priced compared to most.

GAC has tried to be proactive and match the market with a seven-year/unlimited kilometre warranty, but strangely offers an even longer warranty for its electric and plug-in hybrid models.

It is an unusual decision and raises question marks over the longevity of its internal combustion engine models for no apparent reason.

As we wrote when we tested the Aion V, GAC is starting from scratch in Australia with less than a dozen dealers set to operate in the first 12 months. That means limited opportunities to both buy and service a GAC vehicle.