What's the difference?
Chery’s explosive growth in Australia has been thanks to its range of affordable SUVs in some of Australia’s most in-demand categories.
Lately the brand has been expanding into the most in-demand segment of them all - hybrids. To that end, the Tiggo 4 Hybrid seems to tick a lot of boxes.
It’s relatively affordable, looks modern and offers plenty of features. Plus, unlike other Chery hybrids, it’s not a plug-in.
However, to see why I found the Tiggo 4 Hybrid a little disappointing - read on.
GAC might still be a new name to a lot of Aussie new car buyers, but the Emzoom Luxury isn’t here to quietly blend in. It’s sharply styled, keenly priced and carries just enough attitude to turn a few heads - which is a good start in a crowded small SUV segment.
It also keeps things simple. There’s just the one trim level on offer locally, and it comes in swinging against some well-established rivals like the GWM Haval Jolion Premium, Kia Seltos Sport+ and MG ZS Vibe Turbo.
But standing out on paper is one thing, backing it up with enough personality to stay interesting over time is another.
If you’re just looking for an affordable hybrid which will save you money at the pump, the Tiggo 4 will do the trick, but there are so many little things which could be better here, it’s evident you’re getting what you’re paying for.
This makes the Tiggo 4 hybrid a bit of a let down, because the other Cherys I’ve driven recently have been pleasantly surprising given their price-points, not to mention the price-gap between the Tiggo 4 and many of its rivals is nowhere near as large.
GAC isn’t messing around with the Emzoom Luxury. It’s undeniably eye-catching, priced well and carries just enough of a premium aesthetic to draw attention.
Is it the best small SUV I’ve driven? No. It does enough to avoid being overlooked, but it’s not quite reinventing the wheel.
What it does well is deliver a comfortable, easy urban runaround with strong equipment for the price. However, the safety calibration and overall breadth of systems feel like areas that still need attention.
All up, it gets a lot right for the money, but doesn’t quite land a knockout punch.