BYD Sealion 7 vs Omoda 9

What's the difference?

The BYD Sealion 7 Performance is well-priced and well-equipped. It more than holds its own against its mid-size electric SUV rivals. It has great motor outputs and it handles comfortably on the road. There's a lot to like here but some of the technology needs to be tweaked.

The arrival of Omoda and Jaecoo so soon after Chery’s Australian return just feels like a huge task to take on for the company. And given the amount of other new brands hitting local roads there is a real danger that customers will either feel overwhelmed or simply ignore many of these new models.

Trying to position Omoda as a genuine alternative to luxury brands, and even the likes of Mazda and Volkswagen, is a tough ask for the brand and its dealers. Certainly the price and styling will help attract potential buyers but to cement itself in the local market it will need to make sure it makes an impact early.

Judging the Omoda 9 on its merits, it’s a nice enough SUV and does many things well but doesn’t have any elements that really ensure it stands out from the numerous competitors it faces.

It may be named after a sea lion but it doesn’t resemble the blubbery cuteness of the creature itself. However, its sleek dynamic styling and performance outputs do call forth some of the creature's water prowess. 

This prowess is hinted at by the 20-inch alloys which are fitted with Michelin tyres and red brake calipers. There’s some Porsche-like design notes in the wide swoopy nose and LED headlights. The rear is also quite handsome with its long LED band strip and narrow window giving it a sporty silhouette.

Head inside and the Performance showcases the best BYD cabin I've sampled. There are no strange accents or panelling like there are in the Atto 3. This proves that BYD can do premium well.

The quilted leather upholstery feels supple underhand and the sports seats with integrated headrests reminds you what it can achieve in a sprint.

The swoopy design is carried over inside with the door panels. The dashboard is simply styled but headlined by an enormous 15.6-inch display that can rotate between landscape or portrait mode. Some may liken it to an iPad but it works.

The panoramic sunroof keeps things bright and cheerful but there are some simplistic elements that are hard to ignore. Like the lack of buttons, minimalist mirror cover design on the sunvisors and a rather plain-looking centre console.

Everything else flows and my favourite feature inside is surprisingly the lever door handles! They're functional but cute.

From a design perspective, the Omoda 9 certainly stands out as different from the Chery and Jaecoo range. It has a distinctive look that speaks to its ‘premium’ and ‘technology’ aspirations, both on the exterior and interior.

However, to this reviewer’s eyes, there are also quite clearly some visual similarities to the Cadillac Lyriq, both in the overall silhouette but also the details and cabin design. This isn’t unusual in the car industry, especially from Chinese brands. Jaecoo’s designers clearly took inspiration from Range Rover, so it makes sense that the Omoda would find an equivalent luxury brand to be inspired by. Or perhaps it’s just a coincidence…

The important thing is that it’s notably different to what Chery is offering with its Tiggo models, which form the core of its Australian line-up. Omoda needs to be distinct and more upmarket if it is to justify its price premium. On that front, the wider group has done a nice job of making each brand stand out visually.

Judging the interior of the Omoda 9 on its own, it's actually a very pleasant place to be. The level of design, fit and finish also feels like a big step up on what Chery offers, even if it does feel familiar. The materials don't feel truly premium, but given the price that's understandable and acceptable.

The cabin has space, space and then more space. Passenger comfort is all but guaranteed with the available leg- and headroom in each row.

The functions for the electric front seats means it's easy to find a comfortable position. Door apertures are wide for each row and despite a relatively low 140mm ground clearance, it's still an easy SUV to slide in and out of.

Technology looks great and the large 15.6-inch multimedia display is what catches your eye first. Graphics are sharply rendered and the touchscreen responsive. There's a lot of information and menus embedded into the display which means it's a system that will take you a beat to get used to.

It's not unique but the in-built voice assistant rarely works as it should and needs some work. Also, because of the lack of buttons and dials, all functions are accessed via the screen. I don't like this because it tends to draw your eyes from the road far more often than it should and some functions - like the heat and ventilation for the front seats - are buried in a few menus.

There is wireless Apple CarPlay and Android Auto but there are some gremlins that need to be ironed out. The connectivity is easy enough but the steering wheel mounted phone control didn't access Apple CarPlay. So, I couldn't hang up my phone call properly, it would instead access the Bluetooth phone menu and dial my last call. I had a few 'butt' dials this week because of it.

Storage is on par with the Performance rivals and up front the burden falls across the large glovebox and middle console but there is also a shelf underneath the centre console for bigger items, like a handbag. There are two phone cradles, although only one offers wireless charging, and two height-adjustable cupholders two drink bottle holders and small storage bins.

In the rear, you get two device pockets and a map pocket on the back of each front seat. There is a fold-down armrest with retractable cupholders and a small storage pocket (think Kindle-size) and there are storage bins in each door.

The boot capacity is a decent 500L and the floor can be adjusted to two heights, one offering a level loading space. There is also a frunk storage of 58L for any cables or random bits you don't use often. Under the boot floor there is also enough room for cables and the tyre repair kit. The powered tailgate can be access via your keyfob as well.

For a flagship grade, I would have expected a few extra amenities in the rear, like climate control and sunshades but it does have directional air vents, reading lights and a USB-A and C port.

One of the standout features of the Omoda 9 is its size, measuring 4775mm long with a 2800mm wheelbase. That makes it longer in both measures than the likes of the Toyota RAV4 and Mazda CX-5, pushing it to the upper end of the ‘medium-sized’ SUV segment.

That liberates more space inside, with good room up front and a generous back seat, at least in terms of knee and foot room. The rear seats are compromised slightly by the large sunroof and sloping roofline, with headroom tight for anyone over 180cm.

Unfortunately, the space isn’t utilised as best as it can be, thanks to the lack of seat height adjustment for the driver. It’s not unique to Omoda and is becoming a common issue among Chinese-built cars for reasons I can’t explain. What it means is I couldn’t get the seat to a point I was 100 per cent happy with, which is a problem for what should be a very comfortable vehicle.

Omoda compensates for this with some clever technology, beyond just the pair of 12.3-inch screens (housed in a single setting, which again looks very similar to the Cadillac Lyriq), and the option of wired or wireless Apple CarPlay and Android Auto. 

The 14-speaker Sony sound system includes two speakers inside the driver’s headrest. This is a clever addition that allows you to take phone calls via these speakers only, so you don’t annoy the rest of the occupants in the car.

The other notable luxury element is the fragrance system, which can diffuse three different scents into the car. While the names are a bit hard to interpret (Natural, Cure and Sport), the fact you can choose from three different scents and have them gently fill the cabin is a nice luxury touch.

In terms of storage, there's plenty of small item spaces around the cabin and the boot measures a roomy 660 litres and offers a nice flat floor with a square load area. However, that comes at the expense of any sort of spare tyre, with a tyre repair kit located under the floor.

For those who have been paying close attention the Omoda name will be familiar, as the Chery Omoda 5 was the first model the Chinese brand launched on its return to Australia. That has now evolved into the Chery C5, so the Omoda 9 becomes the first standalone model for the brand as it tries to position itself as a more premium, luxury and lifestyle brand separate from Chery.

While there are no confirmed plans for further Omoda models yet, the Omoda 9 is being positioned as the flagship of the range. It’s a medium-sized SUV but at the larger end of the segment so it will compete against the likes of the Mazda CX-60, BYD Sealion 6 and even the Mitsubishi Outlander PHEV.

In keeping with the more premium image the brand is trying to create, there will be a single, high-specification model offered, the Virtue SHS, which will be priced from $61,990 plus on-road costs.

For this price you get 20-inch alloy wheels, LED headlights and tail-lights, dual-zone climate control, a 14-speaker Sony-branded sound system, inbuilt navigation, surround view camera, automatic parking function, head-up display, wireless smartphone charger, leather seats with memory function, heated seats and steering wheel and even an in-built fragrance system.

The Performance is all-wheel drive and is fully electric with dual motors, a squirrel cage induction motor located at the front and a permanent magnet synchronous motor at the rear. Together they produce up to 390kW of power and 690Nm of torque.

This gives the flagship grade a 0-100km/h sprint time of just 4.5 seconds. There’s obviously ample power to be had here which will delight EV fans who like that tummy-falling sensation when accelerating.

The Super Hybrid System may sound fancy, but it’s effectively a plug-in hybrid powertrain, which is a technology that is becoming increasingly familiar to Australian drivers as it fills the gap between internal combustion and electric vehicles.

Omoda’s SHS system combines a 1.5-litre turbocharged petrol engine with three electric motors - two at the front, integrated into the transmission package and one at the rear - to create a potent SUV. This complex system can send power to either the front wheels or all four wheels via a three-speed ‘Dedicated Hybrid Transmission’.

Omoda claims the combined output of the Super Hybrid System is 395kW, allowing this family friendly SUV to sprint from 0-100km/h in just 4.9 seconds.

It’s backed up by a 34kWh battery, which allows for meaningful electric only range too.

The Sealion 7 Performance has a blade battery with a large 82.56kWh capacity which supports a 456km WLTP driving range. This isn’t terrible for city drivers but a regional driver will likely want a longer range. BYD includes a portable charging cable with the model.

Charging is sorted via a Type 2 CCS charging port which accepts up to 11kW on an AC charger and up to 150kW on a DC charger. On a 150kW DC charger, you can go from 10 to 80 per cent in as little as 32 minutes and that increases to more than eight hours on an 11kW AC charger. All of the figures are quite good and help with the general day-to-day convenience.

The official energy consumption figure is 20.4 kWh per 100km but after doing a healthy mix of open-road driving and city stuff, my average has popped out at 19.1kWh. I reckon it's a solid result for a ‘performance’ grade but I didn’t find the regenerative braking to be particularly strong on this model.

What gives Omoda some confidence to use the Super Hybrid System name is its claim that the battery allows the 9 to drive up to 145km (WLTP) on electric power alone, which is more than both a conventional hybrid and many existing PHEV models. For example, the Mitsubishi Outlander PHEV has an EV range of 84km and the Mazda CX-60 can make 76km.

Fuel economy is officially rated at 1.4L/100km, although that relies on using the battery to its maximum and once that is depleted, you can expect to see a much higher figure. Realistically somewhere around 5.0L/100km is what you should expect if you do mostly urban driving and anything below that is a good result.

Omoda claims that the Virtue SHS can drive up to 1100km, but that is theoretical and based on achieving both the full EV-only range and then the 1.4L/100km figure, which isn’t actually achievable in the real world.

The Performance grade offers plenty of power that is delivered wickedly quick without feeling overwhelming when you have to accelerate. You still feel in control, which is very important when you have outputs like this does.

The steering is responsive and light enough for quick lane changes. The general on-road handling is quite refined but there is more roll in corners than you’d expect and this is the only time the power can make the handling feel a tad wobbly.

Surprisingly, there isn't a one-pedal function and the regen braking isn’t particularly strong. It’s difficult to ‘creep’ forward in this in stop/start traffic where it can feel a bit jerky at times, so it handles best on the open road.

Visibility is mostly good but the rear window is narrow and a digital rear-view mirror would have been welcomed in this model. Suspension is sports-firm but forgiving over bigger bumps. 

The 360-degree view camera and surrounding sensors makes this super easy to park and honestly, you shouldn’t have any trouble manoeuvring the Sealion 7.

While a generous level of standard equipment is one key measure of a luxury/premium vehicle, driving is another. For a vehicle to be truly premium it must have effortless performance, a comfortable yet controlled ride and confidence-inspiring handling.

This sets the bar quite high for the Omoda 9 and that makes it hard to really live up to the brand’s aspirations. 

From a performance perspective the SHS powertrain does a great job. Certainly 395kW means the SUV feels quick and easy to punch into gaps or call for a burst of acceleration. But the rest of the driving experience doesn’t really live up to the premium standard buyers might expect.

The ride is too busy most of the time, never feeling settled and often fussing over the bumps in the road. It lacks the smooth, relaxed ride that premium buyers are looking for.

The same is true for the handling, with the steering too light and vague off-centre and lacking feeling when you find yourself on the open road. 

The Omoda 9 is by no means a bad car to drive, but it does lack the precision and elevated comfort that genuine premium cars need to have. Perhaps with some local ride and handling optimisation it could get closer to what buyers in this part of the market expect.

The Omoda 9 ticks all the boxes that customers and, just-as-importantly, the safety authorities expect, like autonomous emergency braking (AEB), forward collision warning, emergency lane keeping, driver monitoring system and adaptive cruise control. 

Omoda even goes a step further and offers 'Traffic Jam Assist' and 'Integrated Cruise Assist', which can centre you in the lane when cruise control is active to create a low level of autonomous functionality.

However, like so many modern cars these safety systems are not integrated smoothly into the driving experience. Instead, the Omoda likes to distract you with graphics and warnings on the dashboard and then warn you that you’re distracted. To be blunt, it’s both annoying and - ironically - very distracting. 

To the credit of Omoda, as well as Chery and Jaecoo, the company has invested in a local tuning program for the active safety features and there has clearly been a dramatic improvement since the first Chery model I experienced less than 12 months ago. Hopefully with a bit more time and tuning the systems will become better integrated and the car won’t tell you you’re distracted looking at warnings.

In terms of a crash test safety rating the Omoda 9 hasn’t been tested by ANCAP yet but has five-stars from Euro NCAP so there’s little reason why it would be dramatically different if crashed locally.

The Sealion 7 is covered by a six-year/150,000km warranty which is good for the class. The battery is covered by an eight-year/160,000km warranty which is a normal term.

The Sealion 7 gets a 10-year capped price servicing but it’s expensive compared to some of its peers at $4157.

Servicing intervals are spaced at every 12 months or 20,000km, whichever occurs first.

In a bid to give customers confidence to try a new brand Omoda is applying the Jaecoo ownership model, which means an eight-year warranty as well as eight years of capped-price servicing and roadside assistance.

Service intervals are every 15,000km or 12 months, whichever comes first and across the eight years you’ll be spending a total of $3343, which averages out to just over $418 per year.

The decision to offer such extended coverage is a commendable move from Omoda and will no doubt help its bid to convince customers to give it a chance.