BMW Z4 vs Audi A3

What's the difference?

I remember the first Bond film I ever watched.

I was about eight or nine years old, and it was GoldenEye on VHS. In that film, Pierce Brosnan drove a BMW Z3 convertible, which obviously oozed cool.

I didn’t know at the time that it was just a little bit weird that he wasn’t driving an Aston Martin for the entire duration of the movie, but it didn’t matter, that drop-top Beamer with its radar and missiles imprinted itself on my mind.

As such, I’ve always had a soft spot for BMW’s 'zed' range, so I was quite keen to helm this new one as it came through the CarsGuide office, especially since it shares its underpinnings with the new Toyota Supra.

So, is the new Z4 a case of never meet your heroes? Or did it make me feel a little bit like a secret agent? Read on to find out.

Can a hatchback still be a fun and fashionable way to get around when the SUV has become such a status trend?

The facelifted Audi A3 certainly makes a case for it.

The refreshed 2025 A3 is, as Audi puts it, more competitive than before when it comes to not only value but also, you might agree, style.

Last year, before the update even arrived, the A3 sold almost as well as its Volkswagen Golf corporate sibling. In fact, it’s Audi’s third most popular model behind the Q3 and Q5 SUVs.

It’s also third in its segment of ‘Small cars under $40,000’, behind only the MG4 electric car and, you guessed it, the VW Golf.

As such, it also outsells its actual closest rivals the BMW 1 Series and Mercedes-Benz A-Class, both of which are close to the A3 on price.

Now that it’s been given a bit more razzle dazzle, let’s see if the A3 can keep that momentum going.