What's the difference?
The world is full of shock brand announcements.
Remember the time Coke suddenly changed its cola recipe? Or when Apple decided to take on Nokia with iPhone? Nobody saw those coming.
We all know how the latter turned out and even the former eventually became a marketing masterstroke.
Now here's another super-surprise – a German electric luxury SUV that’s actually comparatively inexpensive. And not stingily equipped. Yep, we’re talking about the iX1.
Based on the really rather impressive third-generation X1, it decisively undercuts similarly-specified rivals from Mercedes-Benz (EQA, EQB) and Genesis (GV60).
But is the Bavarian EV SUV worth paying that little bit extra for against (only very slightly) cheaper alternatives like the Hyundai Ioniq 5, Kia EV6, Tesla Model Y, Polestar 2 and Volvo XC40 Recharge?
Let’s see.
Far from just another mid-size SUV offering, the Lexus RZ bares the burden of much of the Japanese premium brand’s future.
While Lexus has been a trailblazer in the past, offering a wide range of hybrid luxury vehicles before every other brand, it’s a little late to the party with this car; it’s first ground-up electric vehicle.
The question is, has all this extra time given Lexus the luxury of perspective, or is it too little too late for the RZ to make a meaningful impact on the mid-size luxury SUV space? Stick with us as we find out.
BMW is a true EV pioneer, as the 2014 i3 and subsequent models prove. There’s never been one that we didn’t like. The only problem was that all were expensive. And at times, prohibitively so.
Astoundingly, the iX1 breaks that cycle, comparatively speaking, while impressing us with its design, quality, packaging, dynamics and equipment levels.
As it stands, the xDrive30 is one of the most convincing and best-value medium-sized luxury SUV EVs on the market right now.
Who’d have thought it from a BMW?
There are sportier EVs out there, there are more tech-savvy EVs out there, but few adhere to the luxury promise quite like the Lexus RZ, particularly at its price point.
It’s this primary characteristic which sets the RZ apart from the pack for me, and while it might not be for every first-time EV adopter, it nails the brief for the existing Lexus buyer while providing a ‘luxurious’ alternative to many of its firmer, sportier and less approachable rivals.