BMW I3 vs Toyota BZ4X

What's the difference?

It’s easy to forget BMW was paddling into the growing electric vehicle wave when it was only a gentle swell. It took off early with the i3 city car, which believe it or not has been in the Aussie new car market for six years.

While the German maker has long been developing the concept of electrified powertrains in existing models, the i3 was the result of a dramatically different approach, showcasing the use of exotic materials and innovative packaging.

Like its i8 supercar sibling, the i3 won’t be replaced with a new-generation version, but BMW says it will continue to develop this high-tech hatch before it departs, and we spent a week in the sporty i3s to see how it stands up in 2020. 

Toyota finds itself in a very unusual position - playing catch-up.

Usually the Japanese brand dominates any market segment it is in - or at least has one of the more popular offerings. But when it comes to mid-size electric SUVs, Toyota finds its bZ4X trailing well behind several rivals including the BYD Sealion 7, Geely EX5, Kia EV5, Tesla Model Y and Zeekr 7X. 

There’s a very clear reason for this, too. Toyota was late to the party. The brand has taken a very slow approach to the electric vehicle (EV) market, launching its first battery-powered model, the bZ4X SUV, in early 2024.

Up until the start of 2026 and a price drop that coincided with surging petrol prices and a spike in EV demand, the bZ4X was something of a bit-player in the EV market. But with sales up more than 300 per cent in 2026 the time seems perfect to expand, with the bZ4X Touring reaching dealerships.

So is this the right SUV at the right time? Or is it too little too late?