BMW i Series vs Zeekr X

What's the difference?

The BMW iX3 is a rarity in the market, a premium-feeling electric model that's not a whole lot dearer than petrol alternatives.

For those happy to trade some of the Tesla Model 3 and Kia EV6 GT's all-paw performance for a luxurious cabin, slick drive and badge cachet, the iX3 M Sport is a very attractive package. Until Audi's Q4 and Q6 e-tron arrive, the iX3 remains basically peerless in this part of the market.

No wonder, then, that BMW is Australia's third most popular electric car brand after Tesla and BYD. The vehicles capture everything the brand promises at a price that looks good on paper and better in the real world.

It's a good thing in a small package, this Zeekr X, and there are a lot of things I like about it. In fact, the only sticking point for me is the price. But that's all about perspective. If you see this as a newcomer Chinese brand, then yes, there are a lot of more affordable options out there. But if you see it as a premium player, it's really a more affordable version of a Volvo.

Note: The author, Andrew Chesterton, is a co-owner of Smart As Media, a content agency and media distribution service with a number of automotive brands among its clients. When producing content for CarsGuide, he does so in accordance with the CarsGuide Editorial Guidelines and Code of Ethics, and the views and opinions expressed in this article are solely those of the author.

Now that we've seen the new X3, the current model is already dated. Not that it was a cutting-edge design at launch but there is precious little offensive about this mid-size SUV.

Fussy wheel designs, strange closed in grilles and clashing blue accents aside the iX3 M Sport remains a plenty handsome option as you approach.

Inside the cabin's shapes feel positively conservative next to BMW's latest efforts like the X2 and 7 Series but, in a way, this is no bad thing.

It's also nice that you can tailor this car's appearance to your liking without spending extra, the combination here rocks a nice blue paint with tasteful brown upholstery for a classy look.

You can have Oyster white leather or simple black and the paint colour palette is refined without being restrictive.

The visual changes aren’t massive. This AWD version welcomes a couple of new exterior colours, including the 'Matt Khaki Green' of our test car. It also gets the two-tone black roof and there are new 20-inch alloy designs.

Elsewhere, it's the futuristic-style of design we’re used to which differentiates the X from its Volvo EX30 twin under the skin.

Inside, this is a seriously well-equipped and polished-feeling small SUV, and — unlike some of the newcomer brands to Australia — it all feels very high quality and well put together. And that includes the material choices.

I don’t even hate the fact that most of the functions are controlled via this screen, thanks to the little shortcuts glued to the home screen. I do, however, hate the fact that there’s no easy way to change the wing mirrors or shortcuts for toning down some of the safety stuff.

That aside, though, it’s a nice and high-quality feeling space.

The BMW X3 was developed with family buyers in mind and that has paid dividends because it has an extremely practical cabin with lots of thoughtful storage.

Each of the four doors has a bottle holder and generously-sized pocked for extra storage. There are two cup-holders in the centre with a wireless charging pad, secure spot for the key fob and USB port in easy reach. You can slide a roller cover down to hide valuables.

Key driving controls are smartly grouped together around the iX3's unconventional gear selector. Here, you'll find the start/stop button along with hard switches for drive mode selection, stability control and exterior cameras.

Right next door is where the rotary 'iDrive' controller lives with yet more physical shortcut buttons. Including the extra option to easily interact with the multimedia system on the move is a refreshing delight that you don't see in so many touchscreen-heavy EVs. There's also a physical stack for HVAC and seat heating controls.

The 12.3-inch touchscreen is responsive and bright with BMW's slightly older system having a more conventional appearance than the latest software in the iX2. Apple CarPlay and Android Auto are wireless and still work flawlessly.

If there are some negatives, they would be some build-quality niggles. On the whole the materials are high quality and the car is well screwed together but the indicator stalks feel decidedly flimsy compared to BMWs of old and I noticed a rattle from the parcel shelf on the road.

The eight-way power adjust seats with tilt and under-leg extension are classic BMW, being sporty enough to hold you in but with enough padding to stay comfy. Though we will knock this car down for lacking power lumbar adjust.

Those in the back will be plenty comfortable even if they're taller than 180cm with ample head, leg and toe-room. There doesn't appear to be a major compromise to the floor height despite BMW stacking 10 lithium-ion modules beneath.

Vision out is excellent with an expansive glasshouse and full-length sunroof.

Amenities include two USB-C charge points, a third climate zone, fold-out armrest with pop-up cup holders and generous storage in the doors.

Fitting child seats should be pretty simple with doors that open wide, two sets of ISOFIX ports (that you can't lose the covers of) and three prominent top tether anchors in the recline-adjustable backrest.

The boot is large with 510L of space at a minimum that expands to 1560L if you fold the 40/20/40 split backrest flat. There's a sense of solidity in that process, too, with sturdy levers and components.

So sturdy that the retractable luggage cover is quite difficult to remove, especially for shorter owners. Other niceties include a single shopping bag hook, LED lighting and 12-volt socket in the back.

No BMW X3 comes with a spare tyre so that should come as no surprise. The iX3 instead has a tyre repair kit. There is underfloor storage in the iX3, though, which is the perfect place to store both charging cables — Mode 2 and 3 — that are included.

You know you're in a small vehicle when you can't fit two large (not those crazy American-style jumbo cups, just normal coffee-shop takeaway) coffees in the cupholders, but so it is with the Zeekr X.

The small SUV's 4432mm length, 1836mm in width and 1566mm height doesn't leave much room to spread out up front. There's ample room for driver and passenger, of course, but we are talking about a small vehicle here.

Clever storage helps to mitigate that, though, especially the super-deep storage space in the centre console and the very clever fridge that separates the driver and passenger seats.

Weirdly, though, the space doesn’t feel overly tight in the back seat. We had a massive baby seat in there, and that fit without issue. And full size humans can genuinely get pretty comfortable. I'm 175cm, and I had enough knee and headroom.

In the boot, there’s 404 litres of volume with the rear seats upright and 1247 litres with them folded flat. And it’s worth pointing out this isn’t intended to be a family car, but there’s certainly enough space for the shopping... and a pram.

This is a small SUV with a LOT of stuff. There are two trims in the Zeekr X range – the entry-level rear-drive model is $48,900, drive-away, while the all-wheel drive version we've tested is $57,900 on the road.

The obvious comparison is to the Volvo EX30, which shares its platform with the Zeekr X through both brands' Chinese parent company Geely.

As of right now, the cheapest single-motor Volvo is $56,051, drive-away in NSW, or $49,990 plus on-roads, making the Zeekr version much, much cheaper.

Anyway, outside there are 19- or 20-inch alloys, though our test car is fitted with the optional 20-inch black alloys, paired with a black-with-red-highlights interior treatment, which adds $2000 to the price.

Ours is also fitted with the electric front doors which open or close at the push of a button, and back doors that unlatch, but don’t fully open, the same way, which adds another $2000.

Both trims also get heated and cooled front seats, and heating in the rear window seats, but this AWD version also adds a massage function for front seat riders. 

There’s also wireless charging, a 13-speaker Yamaha sound system and — very cool, literally — is the little drinks fridge between the front seats in the AWD variant.

Tech is handled by a 14.6-inch touchscreen with Apple CarPlay and Android Auto and there’s a head-up display for the driver.

In this case there isn't much under the bonnet except for electric gubbins. The single electric motor – that uses no rare earth materials – resides at the back and generates 210kW/400Nm.

Those outputs are fairly close to a petrol X3 30i, though of course this model is rear-drive only.

Thanks to the rapid response of electric motors, the iX3 M Sport can sprint from 0-100km/h in 6.8 seconds (claimed).

BMW has chosen to give the iX3 a long-travel progressive throttle pedal that makes grunt easy to meter out. However, the regenerative braking could do with a little more refinement.

There are two settings, 'D' — just like letting off the throttle in a combustion car — and 'B' which is quite strong. The blending between regenerative and physical caliper-on-rotor braking is vague, though, which can make low-speed moves a bit jerky.

The big news here is a more powerful rear motor – meaning you get more grunt whether you opt for the rear-wheel drive or this all-wheel drive.

In rear-drive form, that boosts your outputs from 200kW to 250kW, dropping the sprint to 100km/h to 5.6 seconds. In AWD guise, your new outputs are 365kW (up from 315kW) and 573Nm, and your sprint to 100km/h falls to 3.7 seconds.

The iX3 M Sport's WLTP rating is a respectable but not groundbreaking 461km on the combined cycle. The reality is a little bleaker, our test car displaying 316km on its digital instruments at 100 per cent charge.

Going against what you might expect for an electric car, the iX3 was not very efficient in town, we initially saw 24kWh/100km on the read-out which is quite high.

It is better suited to a longer, steady-state run. Our regular 200km country and suburban test loop dropped the consumption to 18kWh/100km for a real-world driving range of 411km.

When it's time to bring the charge levels back up the iX3 will take on AC electricity at 11kW, for flat to full in seven and a half hours.

Public fast-charging caps out at 150kW (DC) though averages to 104kW over a 10-80 per cent session. This should take 21 minutes, says BMW.

We only observed a maximum of 101kW on a DC charger though the pylon did not appear to be performing at full energy with other vehicles having similar issues.

This is where it starts to get weird. The rear-drive Zeekr X is fitted with a 61kWh LFP battery, which can accept up to 230kW DC fast charging, taking you from 10 to 80 per cent charged in just 18 minutes. Total claimed range is 405km.

The flagship AWD, though, charges at a slower rate. It gets a 66kWh NMN battery and can only be charged at 150kW, meaning the same charge takes 30 minutes. Zeekr is promising a 415km driving range between charges.

Despite no saucy straight-six, V8 or twin-cam four-cylinder there is an inherent 'BMW-ness' in the iX3 M Sport. The way it steers, accelerates and rides all match the brand's DNA.

It is not a plush SUV, with some firmness to the suspension even in Comfort mode on the adaptive dampers — this may have something to do with BMW's 40PSI front and 45PSI rear tyre pressure recommendations — but without ever being crashy.

Build up a little more speed, beyond 60km/h for example, and the body settles nicely with a solid, assured stance.

There's no evidence of suspension noise and road noise is very well insulated as well, even without the up-spec M Sport Pro's acoustically insulated glass. 

The steering is light in Comfort mode which makes it ideal for urban driving. It also has three turns lock-to-lock which is a lot for a sporty-ish BMW, however that is largely down to the improved steering angle. Without an engine or AWD system, the iX3 has a great turning circle of just 12.1 metres.

Moving things up a notch into Sport adds extra weight to the steering which helps judge the grip on good roads, which is pretty decent from the 245/45R19 Yokohama Advan Sport V107 tyres.

When you approach the limit, the iX3 is very secure but significant mid-corner bumps can unsettle the car, bringing its 2180kg tare weight (a 325kg penalty over the xDrive20i) sharply into focus. Pull it back a touch, though, and the iX3 M Sport is plenty rewarding on a country road.

Mostly, the iX3 is a refreshingly natural electric car out on the road. You could put anyone in the driver's seat and they'd be smooth just like in a combustion car.

Short answer? Pretty good, with some caveats.

I'm partial to a firmer ride. I find some Chinese car companies can feel like they get their suspension bits from Captain Snooze, such is the soft, pillowy ride served up. And to be honest, it makes me a little seasick at times.

The Zeekr is not like that. It has firmness dialled into the ride equation and can feel harsh at times, but also improves the drive experience, delivering connection and engagement at the cost of some sharpness on the wrong road. 

It's also faster than the model it replaces, but it's also one of those cars in which the real-life feeling doesn't quite match the on-paper promise.

This thing serves up supercar speed, but it doesn't feel like it from behind the wheel. Instead, the acceleration - especially from a rolling start - feels potent, but not biblical.

From a standing start it pauses for a moment, almost like an internal-combustion vehicle might, before delivering a quick (but not stratospheric) flow of power. None of that is a bad thing, by the way. Who wants their small SUV to accelerate like a supercar?

It's otherwise an entirely pleasant drive. The cabin is serene and quiet and it's a small car that doesn't feel like one. There's nothing light or tinny about the drive experience, instead there's a heft and quality.

The Zeekr X wears a maximum five-star ANCAP safety rating, earned in 2024, which means the long list of required active safety stuff is present and accounted for, all wrapped up in what Zeekr calls its 'Intelligent Driving Assist System'.

There are five cameras, five radars and 12 sensors, which is a crazy number for a car this small.

And this is also not a car in which I was desperately trying to figure out how to deactivate any of the active safety systems – save the overzealous over-speed warning – which is a win these days, too. 

There are also seven airbags, including a centre front airbag.

The Zeekr X is fitted with ISOFIX anchors on the rear outboard seats and top tether anchorages for all rear seating positions.

The iX3 M Sport is now covered by a five-year/unlimited kilometre warranty in Australia.

Servicing is due on a conditional basis with the multimedia system prompting the owner when to visit a dealer.

BMW offers serviced packages for electric vehicles that last six years/unlimited kilometres, with the iX3's pack costing a reasonable $2325 over that time.

Zeekr's coverage is an underwhelming five-year, unlimited-kilometres, while the drive battery is covered for eight-years or 160,000km. There’s five years' of roadside assistance thrown in, too.

Service intervals are 20,000km or 12 months, with five years' of ownership setting you back a hefty $3072; an average of $614 per workshop visit.

There are currently 16 Zeekr dealers in Australia - two of which are 'pop-up' sites rather than full retail centres.

Multiple locations in Melbourne, Sydney and Brisbane with the ACT, Adelaide and Perth also covered. Others include Geelong and the Sunshine Coast but so far you're out of luck in Tassie or the NT.