BMW 740i vs Mercedes-Benz Eqe53

What's the difference?

While the new 7 Series won’t visually appeal to everyone, nor is it at the forefront of spirited driving dynamics, it’s hard to argue that it isn’t fit for purpose.

Its rear theatre screen and lounge layout might seem gimmicky at first, but it’s difficult to think of a more comfortable way to be transported on wheels short of putting a chassis under your loungeroom. Even then, you’d have to ask someone for a massage.

This is one of those cases where a car becoming larger isn’t such a bad thing, and BMW should feel like it’s achieved, seemingly, what it set out to do in building an electric limousine that doesn’t fall short in range or dynamics.

If BMW can bring this level of refinement down to its more affordable models, its electric future is looking promising.

Note: CarsGuide attended this event as a guest of the manufacturer, with meals provided.

In the wild new world of fully electric cars there isn’t really an ‘average’ of what to expect. If there was, I’m sure the EQE 53 would exceed it. Its electrification brings the ambiance of a luxury car, while its performance reminds you of what AMG is capable of.

There’s a bit of the mechanical engagement of AMG missing, a relatively small boot, and some won’t be sold on the function-over-form looks, but the EQE 53 is a pleasantly surprising look at the future of fast Mercedes.

BMW freely calls the new 7 Series “monolithic” in its press material, and it’s hard to argue. The seventh-generation of its luxo limo is bigger in every dimension, and with a higher bonnet and bootlid, the car is convincingly imposing even when parked. Even more so in black.

From the front, the 7 Series clearly has a new face compared to its predecessor, with split headlights now an indicator of BMW’s luxury oriented models - the incoming XM SUV features the same.

Its LED daytime running lights feature Swarovski crystals, while the grille surround illuminates while the vehicle is parked and on. It’s currently unable to be illuminated while driving to comply with Australia’s laws.

It’s perhaps less elegant and more aggressive than previous generations, but that doesn’t mean there won’t be those who approve. It’s certainly emotive, especially when compared to the side and rear of the car.

The side profile of the 7 requires quite a few steps back from the car to really take in - it’s almost 5.4 metres long - though it's hard to hide the size of a car that allows its rear passengers to almost lay down.

From the rear, the 7 Series is probably at its most uninspiring, which is a reverse from the interior where the front feels more minimalistic than some of its rivals like the Mercedes-Benz S-Class.

BMW has used crystalline geometric shapes throughout the cabin, and the front ‘interaction bar’ is perhaps the best example.

In keeping with the minimalism, its screen sits in an almost freestanding style out from the dash, with no physical buttons seen around it.

The EQE is certainly a departure from the classic lines of the current E-Class sedan. Mercedes-Benz has chosen to take a completely new approach for the electric era, embracing the need for ultra-low drag designs, and a corresponding newfound love for curvaceous surfaces.

It’s fairly imposing too with enormous wheels and an abundance of panels. Needless to say some will find this new design direction challenging. It proved quite controversial in the CarsGuide office, at any rate.

I can say it looks a bit more approachable when witnessed in the metal, and the AMG branded 53s I sampled for this review added a few more much-needed points of interest to this single curve of a design.

This is particularly notable around the rear of the EQE 53 which adds a little tail spoiler and glossy rear diffuser, which help accentuate the width and terraced design of the rear window.

Around the front is a little more featureless, with the blanked-out grille losing the intricate three-dimensional appeal of this car’s combustion equivalents. There’s just something a bit plain about the EQE’s face, although Mercedes has tried to spice it up with interesting headlight clusters.

The inside is spectacular, with a smorgasbord of screens and lights to match an abundance of glossy touch-based surfaces. Some may not be sold on the over-the-top approach, but it feels as futuristic as an EV should be.

The material choices are nice, too, with soft-touch materials atop the dash, doors, and running down the centre console. The ambient lighting is particularly flashy, and works in with the consistent single-piece sort of design which makes up the whole dash.

While the LEDs might be a little too much for some, there are some more subtle detailing points, like the way the centre air vents are delicately worked into the flow of the dash, and the rotor designs of each vent at the edges are intricate pieces.

If the word ‘practicality’ brings to mind simplicity, the 7 Series might require you to have a bit of a mental reset. If it means plenty of space and a long list of elements to keep you comfortable, you’d be closer to the money.

While it’s visually restrained in some ways, the space accessible to the driver is thought out reasonably well, as you’d expect from a car costing more than a quarter-million.

The front seats certainly aren’t the main event, but the Merino leather and cashmere wool combination seats are far from uncomfortable, with the heating, cooling, and massage functions accessible from the central multimedia screen.

The controls for those, as well as functions like the climate control, are easily accessible, though could probably be even easier with a physical climate control panel. 

Controls for the individual vents, and even the glovebox are found along the BMW interaction bar, which can (frustratingly) reflect light thanks to its crystalline design, meaning it’s hard to see while driving on a sunny day.

Similarly, while the centre console where the main control dial for BMW’s 'iDrive' isn’t far removed from previous versions, it’s less tactile and requires a look sometimes to see what’s being pressed. Here, too, sunlight can reflect (this time off the dial) and make it more distracting.

Fortunately, the steering wheel controls remain physical buttons, and they’re laid out in a way that previous BMW owners or drivers will find familiar. 

The 7 Series also now leans more heavily on voice activation, so if the lack of physical climate controls or the multimedia screen is a little distracting, much can be achieved by actually asking the car with a “hey, BMW… ”.

There’s a large storage unit in the centre console, as well as two cupholders and a phone charging platform in front of the multimedia controls.

The rear seats, especially the one behind the front passenger, are where the 7 Series begins to feel its worth. If you’re buying one with the intention of being the driver 100 per cent of the time, you’re missing a trick.

The ability for the front passenger seat to shift forward and maximise legroom while the rear seat reclines into a lounge position is nothing new, limousine sedans have been able to do this for years, but the 7 Series takes it to another level.

Not only is there plenty of space for even the tallest of humans to stretch out, but the positioning and angle of the huge 31.3-inch theatre screen is great, even if it impedes the driver’s rear view, and the ability to use it as a touchscreen for some functions means less need for the handy but sometimes fiddly door-mounted control screen.

If you plan on playing games, the controls (and the fact you’re likely in a moving car) can make it a little difficult, but the small control panel is overall easy to use and well-placed.

The cushioned armrest that folds down in place of a middle passenger is comfortable, features a phone charging pad and pop-out cupholders, as well as a storage space under the armrest.

Finally, the boot space in the BMW 7 Series is far from small, with the electric i7 offering 500 litres (VDA) of space, while the 740i boasts 540 litres thanks to its lack of battery.

The EQE is plenty practical up front, with an odd SUV-like seating position providing a commanding view of the road. This seat positioning isn’t an accident or a necessity of facilitating batteries under the floor, but a deliberate design decision by the brand to try to emulate some design choices which have made SUVs so popular.

The result is surprisingly effective, but doesn’t help the view out of the rear of the car, which is a restricted letterbox aspect courtesy of a slinky roofline and tall boot lid.

Still, peering down on the road lets you position and park this large EV more easily. Adjustability isn’t bad for the front passenger, and space is healthy both in terms of width and height. One dimension which can’t be altered is the particularly tall dash height, and while this is largely overcome by the taller-than-average seat, it could be an issue for shorter drivers.

Storage is great, with a big bottle holder and bin in the doors, a huge cutaway below the floating centre console for storage, with an elastic strap for tying down objects. There are a further two bottle holders in the centre console and a bay with a wireless charger, too, and the split-opening armrest box is deep.

One of the more divisive points of this car’s practicality offering is the screen-based functions. Everything has been moved into the massive centre screen. There are no tactile buttons or dials for this car’s functions, with it all controlled through context menus.

To be fair, with the amount of real estate on offer, the touch elements can afford to be massive, and there is a permanent set of climate controls at the base of the screen, but adjusting these functions on the fly is never as easy without physical feedback.

The same goes for the touch-centric wheel controls. Benz says the idea with the four-zoned touch panels on the wheel is to offer unrivalled ability to control the car’s functions even when the wheel is at an angle, but it is also easy to accidentally hit various touch functions, and they can require some delicate action to use properly.

The back seat is impressive. It maintains the tall seating position of the front, letting you look down on the road as though you’re in an SUV, and the comfortable seating and surfaces continue. Legroom is particularly impressive, with leagues of space behind my own driving position. Headroom is even okay considering the descending roofline. It’s quite dark in the EQE 53 we tested thanks to its black-on-black trim, giving the illusion of a space which is smaller than it actually is.

Storage is good, too, with a big bottle holder in the door cards, quad-zone climate control, complete with a separate touch panel for rear passengers, adjustable air vents, and solid clamshell pockets on the backs of the front seats.

The EQE has a boot capacity of 430 litres which doesn’t seem enormous given the footprint of this car, and no doubt has a lot to do with its slinky aerodynamic design around the rear. There’s no ‘frunk’ either so this is a car perhaps more focused on driving and being driven in than its ability to carry things.

We don’t yet know which EQE variants will be offered in Australia. The car we drove for this review, the EQE 53 AMG is the top of the range, and will be the launch variant in Australia, but the brand is yet to settle on how it will fill the line-up underneath.

Representatives said to expect at least two more Mercedes-Benz (as opposed to AMG) branded variants, with the option of a rear-wheel drive entry model and an all-wheel drive mid-grade. Whether they adopt the same spec level as the European-market EQE 350 remains to be seen.

As for the EQE 53, CarsGuide understands a price north of $200,000 is likely when it arrives before the end of 2022.

Its rivals will include other high-end four-door models like the Porsche Taycan, Audi e-tron GT, and the updated Tesla Model S. In the coming years this segment will continue to heat up with the yet-to-launch Hyundai Ioniq 6 and Polestar 5.

The EQE is fairly large, offering dimensions comparable to that of the CLS which came before it, and is quite unconventional in a host of areas.

The standard suite of equipment we sampled is impressive, too, with performance enhancements on the 53 including four-wheel steer, adaptive dampers, a performance brake package, and torque-vectoring all-wheel drive.

Massive 21-inch alloy wheels featured on our car, and there is also the option overseas for even higher performance carbon ceramic brakes.

Outside also features LED headlights, DRLs, and tail-lights, while inside impresses with the massive dash-spanning ‘Hyperscreen’ with panels for the digital dash, centre multimedia screen, and a third panel for the front passenger.

This set-up is optional on the EQE range in Europe, but we’ll have to wait and see what becomes standard for the Australian market. The car we sampled had wireless phone mirroring tech, wireless charging pads, built-in navigation with augmented reality directions, a head-up display with configurable panels, and full USB-C connectivity throughout.

Quad-zone climate also features, as does the brand’s latest steering wheel, in our case clad in Alcantara and leather trim.

The seats, even on the EQE 53 ship standard with the ‘Artico’ synthetic leather trim, although they can also optionally be upgraded to full Nappa leather. Electrical adjustment is standard for the front seats.

It’s a flashy cabin which feels primo, and little touches like unique materials for the EQ range across the dash and ambient lighting configurable to any colour you can dream up are neat, too.

Check in closer to the EQE’s local arrival time before the end of 2022 for more accurate pricing and spec, as well as the list of option packs.

The BMW 740i is powered by a 3.0-litre turbocharged in-line six-cylinder petrol engine, as is the way with many of BMW’s larger cars. It’s also a mild hybrid, incorporating a 48-volt electric starter/motor combination.

The 740i makes 280kW between 5200-6250rpm, and 520Nm between 1850-5000rpm, which is transferred to the rear wheels via an eight-speed automatic transmission.

The electric i7 xDrive60 is the flagship model, with its dual-motor all-wheel drive powertrain good for 400kW and 745Nm, allowing for a claimed 0-100km/h time of 4.7 seconds - 0.7s faster than the 740i.

The EQE 53 punches out huge power, with the standard car producing 460kW/950Nm from its dual electric motor set-up, or with the 'AMG Dynamic Plus Pack', producing even higher figures of 505kW/1000Nm.

Clearly, AMG’s electric vehicles will safely outrun their dramatic combustion predecessors. In fact, with the Plus Pack, the EQE 53 is capable of moving its bulk from 0-100km/h in just 3.2 seconds. Extreme for something carrying a whopping 90.6kWh of batteries under the floor.

Enhancements include torque-vectoring all-wheel drive, all-wheel steer, adaptive dampers, and the choice of standard performance brakes or a carbon ceramic package.

BMW Australia hasn’t yet specified local figures for fuel consumption or energy efficiency for either variant of the 7 Series at the time of our review, but the international specifications for both i7 xDrive60 and 740i give a relatively accurate guide.

BMW claims the electric i7 has a power consumption of between 19.6 and 18.4kWh/100km, which means its 101.7kWh battery allows a range of between 591 and 625km according to the brand.

It’s claimed to charge from 10 per cent to full in less than 5.5 hours with a 22kW AC wallbox, or in 34 minutes to reach 80 per cent using DC fast charging at 195kW.

The petrol powered 740i will use between 7.0 and 8.0 litres per 100km, according to BMW, which equates to between 183 and 159g/km of CO2.

Electric vehicles appear to have the same issues as their combustion counterparts, in that they still drop in efficiency the more powerful you make them. In the case of the EQE 53, this means an average WLTP-rated consumption number between 20.3kWh/100km and 23.2kWh/100km.

'Thirsty' for an EV, although it is on par with the Porsche Taycan and still below Audi’s e-tron S.

When it comes to charging the EQE 53 can charge at a rate of 11kW on the AC standard, or a whopping 170kW on DC - allowing 180km of range to be added every 15 minutes. It also has the convenient option of a 22kW AC charger, a welcome inclusion if you intend to charge your car often at public outlets.

Total range for the 90.6kWh battery is 513km on the WLTP cycle.

BMW hopes for two things for the new 7 Series: one, that it’s the best car to be driven in, and two, that it’s the best car to drive.

While one of those things could be argued to be true, we suspect there are some engineers in BMW’s M department who would be frustrated at the thought of a more-than 2.6-tonne limo being called better to drive than a car half that size with a manual gearbox.

But, perhaps unsurprisingly, the BMW 7 Series is rather refined from the driver’s seat, especially on roads where the speed limit is high and the corners are long.

The two variants Australia has available, the i7 xDrive60 and the 740i, differ in their drivetrains as mentioned above, and the dynamics of each are slightly different. 

The all-wheel drive electric i7, despite its extra heft (the 740i is almost 600kg lighter) the EV feels more nimble thanks to its immediate torque delivery and higher outputs give it more flexibility in dynamic driving.

The lower centre of gravity, even with the extra weight, helps the electric i7 hold its own against the turbo six-powered 740i.

Both variants come standard with BMW’s rear-wheel steer system, or ‘Integral Active Steering’, which is vital to providing the agility needed for keeping the 7 Series in shape on tight roads, where it tightens the turning circle below 60km/h, though its 3215mm wheelbase does a lot to keep it feeling stable.

Above 60km/h, the rear-wheel steering improves stability further by turning slightly with the front wheels as opposed to against them, allowing for smoother flowing cornering and highway lane changes.

In either case, the 7 Series is easy to drive, with the steering able to be set to Comfort regardless of the drivetrain’s intensity (Sport and Comfort are the only options), which leaves the wheel feeling lighter.

The ride, whether from the front or the back, is impressive, even when being chauffeured through rough backroads. 

The 7 Series, despite not being engineered specifically for Australia’s sometimes shockingly pockmarked roads, manages to soak up impacts before they transfer from the tyre into the seats, and that goes for the sound and road noise, too.

Unfortunately, our launch test drive was hampered by some roadworks out of BMW’s control, so stay tuned for a more in-depth drive soon.

The way the EQE 53 drives was deeply unexpected. Just looking at this massive sedan, I would have expected it to feel burdened by its batteries, and with its length and shape, cumbersome in the corners. That wasn’t the case at all.

The EQE 53 feels remarkably coherent from behind the wheel. The seating position works well to give a nice view of the road, the steering feels a tad artificial but still direct with some AMG magic having worked its way in.

What surprised me most is how agile it feels. Once you gather some speed and attack some corners, this car shrinks. Control is excellent thanks to the massive tyres, all-wheel drive system, and all-wheel steering. It sounds like a lot of complexity, but you don’t notice any of it. Each system does its part to allow you to simply point the car where you want it to go at pretty much any speed. It is very impressive.

The ride feels supple, too, thanks to adaptive dampers, but offers plenty of control. The speed is Tesla-style violent. Put your foot to the floor in Sport or Sport+ mode and you’re thrown to the back of your seat as the car enters a state of warp. AMG says there won’t be a 63 version of this car, and I can’t imagine why you could possibly need anything faster or more capable than this 53 version. 1000Nm of torque!

This overwhelming number perhaps makes it more impressive that it’s hard to extract a squeak from the tyres. Sure there’s torque-vectoring magic at play, but even at full acceleration they hold on for dear life.

It also makes a noise. AMG is very specific about what went into making the soundscape for the EQE because in the electric era its performance can be achieved silently, and the brand knows full well its badge usually comes hand-in-hand with aural drama.

I stuck it in the stock mode and varied my driving from 'Comfort' to 'Sport+.' The sound builds as the car gains speed, but it also interacts with your accelerator and brake inputs, as well as being one of few EVs with a specific noise for regenerative braking. It sounds… odd.

There’s certainly a kind of drama to it, and to me, it’s better to have it as a way of gaining some feedback from the car. But, its artificial nature and loudness became a little too much for sustained driving in Sport + mode. I found the best balance in the more regular ‘Sport’ mode, or even toned down to ‘Balanced’ which puts it in the background.

This leaves quite a void, though. While the sound is welcome, and the throttle alarming, there’s just something missing from the usually brash AMG badge promise.

As an EV, the EQE 53 has three regen modes quite distinct from one another. Mercedes says the choice to have just three modes is deliberate, as it didn’t want to dilute the personality of the car with an overwhelming choice of regen. The three modes include: basically no regen, moderate regen, and the full regen, essentially a single-pedal driving mode. I preferred the strongest setting for efficiency's sake (plus it brakes for you as you let off!).

The EQE 53 is surprising in so many areas, and much more engaging to drive than its exterior visage might suggest. I’m impressed.

We don’t yet know what standard safety equipment will arrive on Australian-delivered EQE variants, but you can expect a high-end suite of gear including auto emergency braking to freeway speeds, lane and blind spot assistance, driver and road monitoring tech, as well as the brand’s rather good autonomous cruise suite.

The EQE pairs the expected set of airbags with an additional driver’s knee airbag and centre airbag for some markets, as well as a second set of side impact airbags for rear passengers. There are dual ISOFIX mounts on the rear outboard seats, and expect there to be the usual three top-tether mounts in Australia, too.

Stay tuned closer to the EQE’s arrival toward the end of 2022 for more accurate specification.

BMW offers a five year, unlimited kilometre warranty and that extends to both variants of the 7 Series.

BMW also offers servicing packs for its new cars, though the pricing for each group of models excluded the 7 and 8 Series and its M cars. 

Given the most expensive servicing pack listed is the BMW X7’s $2800 five-year, 80,000km pack, expect anything similar for the 7 Series to cost more.

In terms of when servicing is required, BMWs are condition-based, meaning the car’s own systems detect whether something like an oil change or part replacement is required, and provides that data to your BMW service centre to help calculate an estimate for work needed, ahead of time.

Mercedes-Benz in Australia currently offers a range-wide five-year and unlimited kilometre warranty, a standard which is spreading to other premium brands.

We don’t know what the service schedule or running costs will look like for the EQE range yet, but expect it to be most affordable when chosen with a multi-year prepaid service plan at the time of purchase. Check back closer to its launch time to see the full details.