BMW Alpina B7 vs Rolls-Royce Ghost

What's the difference?

You know when you're walking along the footpath and you come to a soft spongey bit that the council have put in around a tree and your mind goes: "Whoah, the ground is bouncy but it looks just like bitumen?!"

Well that's the kind of response you'll get from people when they think they're looking at a regular BMW 7 Series, only to have their world go a bit bouncy when they see the Alpina B7 badge on the back of this car as you're overtaking them at Warp Factor 9000.

And you will be overtaking them like a blur because, thanks to the elves at German tuning house Alpina, the B7 is hugely fast for a five-seat, 5.3m-long, 2.2 tonne limo. But then the B7 is fast for any type of car of any dimensions, because with its 330km/h top speed this beast will outrun a McLaren 570GT. Yes, seriously.

Based on the BMW 750Li long wheelbase, the B7 begins life rolling down the same production line as a regular 7 Series. Alpina then goes on to make so many changes to the engine and chassis that the German government requires the BMW VIN to be replaced with a new one.

Ready to find out more? Well there's so much to see here that things may go a bit weird and bouncy again. Be prepared.

It’s finally happened: Rolls-Royce has become so divorced from the everyday world of common folk that it's no longer even sharing the previously agreed meanings of words. Rolls has its own meanings, possibly its own language, which must be spoken with a plum on the tongue.

They’ve been heading here for a while. For example, at Rolls, “affordable” means the car we're driving today, the Rolls-Royce Ghost Series II, which is yours for just $680,000 (an indicative price, bumping to $800K for the Black Badge). And “iconic British marque” means, obviously, “BMW bought us in 2003, so there might be some German bits”.  

It turns out that “driver-focused” means something different at Rolls-Royce, too. Thanks to a smattering of chassis innovations, Rolls says this updated 2025 Ghost is “the most driver-focused V12 Rolls-Royce ever”. Which is “a side of Ghost’s character that our clients increasingly and enthusiastically embrace”.

Don’t fall for it. The Ghost’s extra focus is not actually very focusy, and its additional dynamism is really only more dynamic in the way that a bed that could corner at all would be more dynamic than a normal bed. None of that matters. 

The reason it doesn’t matter is because the Ghost Series II is wonderful. Indeed, it is very nearly perfect. Which is a word that even Rolls won’t quibble over.