BMW Alpina B7 vs Mercedes-Benz S-Class

What's the difference?

You know when you're walking along the footpath and you come to a soft spongey bit that the council have put in around a tree and your mind goes: "Whoah, the ground is bouncy but it looks just like bitumen?!"

Well that's the kind of response you'll get from people when they think they're looking at a regular BMW 7 Series, only to have their world go a bit bouncy when they see the Alpina B7 badge on the back of this car as you're overtaking them at Warp Factor 9000.

And you will be overtaking them like a blur because, thanks to the elves at German tuning house Alpina, the B7 is hugely fast for a five-seat, 5.3m-long, 2.2 tonne limo. But then the B7 is fast for any type of car of any dimensions, because with its 330km/h top speed this beast will outrun a McLaren 570GT. Yes, seriously.

Based on the BMW 750Li long wheelbase, the B7 begins life rolling down the same production line as a regular 7 Series. Alpina then goes on to make so many changes to the engine and chassis that the German government requires the BMW VIN to be replaced with a new one.

Ready to find out more? Well there's so much to see here that things may go a bit weird and bouncy again. Be prepared.

It's only in the running for the title of world's best luxury car. No biggie here, then.

Like Rolex and Concorde, S-Class has become a byword for ultimate, and deserved or not, the Mercedes-Benz defines its segment despite the best efforts of the BMW 7 Series, Audi A8, Lexus LS and (sadly now-defunct) Jaguar XJ, as well as pointing the way forward with new technologies that eventually trickle down to more proletarian models.

Replacing the half-million selling W222 unveiled in 2013, the W223 is the latest in a long line since the first W187 Ponton debuted in 1951, and includes the famous ‘Finnies' and Stroke-8 models that followed immediately afterwards, but it is the 1972 W116 that really set the template.

Now, seven generations in, the 2021 S-Class is all-new again, with progressive safety and interior features that should help keep it Australia's bestselling full-sized upper-luxury sedan.